--- title: "Is Cookie Decorating Supplies Worth Selling on Amazon US?" canonical_url: "https://flapen.com/research/us/home-kitchen/cookie-decorating-supplies" last_updated: "2026-09-18T15:52:42.428Z" locale: en meta: description: "Cookie Decorating Supplies Amazon US estimated sales data: $63,700/month, -21.9% growth. Worth selling? See the verdict." "og:description": "Cookie Decorating Supplies Amazon US estimated sales data: $63,700/month, -21.9% growth. Worth selling? See the verdict." "og:title": "Is Cookie Decorating Supplies Worth Selling on Amazon US?" --- OverviewNichesProductsSearch terms Flapen Score ## Cookie Decorating Supplies against its category The dotted line is the Home & Kitchen average. Past it, Cookie Decorating Supplies is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Cookie Decorating Supplies market on Amazon at a glance Shoppers on Amazon United States searched for Cookie Decorating Supplies 656K times last year and spent an estimated $764K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe. 01 · Demand ### An estimated 2.7% of those searches ended in a purchase. Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $764K a year.
Searches, last 12 months
656K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
2.7%
Market size, estimated
$764Ka year
Peak month
December11.1× the quietest month
Top search term
cookie decorating supplies338K searches a year
02 · Price ### A sale here is worth $43.59. Listings sell for $43.59 on average, from $3.49 to $1055.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $43.59 that is $11K to $22K a year per listing.
Average price
$43.59inside the $15 to $100 sweet spot
Price range
$3.49–$1055.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.1%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is ads and reviews. 90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #1,902 within Decorating Tools. It carries 5,269 reviews at 4.58 stars, so a new listing needs social proof before a better product.
Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#1,902in Decorating Tools
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
5,269per listing
Listings tracked
73
04 · Newcomers ### 1 of last year's 2 launches cleared the first-year sales bar. 2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months
Products ## Top Cookie Decorating Supplies products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take only 28% of clicks. An open shelf where new products get seen. Brands**36 **▼falling Sellers**143** Top-5 brand share**56%** Top 20: 90% Top-5 click share**28%** Top 20: 62% Open market**40%**- Brand 131% - Brand 29% - Brand 36% - Brand 46% - Brand 54% - Brand 64% Demand ## Cookie Decorating Supplies search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Nov, Dec · busiest ÷ quietest = 11.1× Search terms ## Top Cookie Decorating Supplies search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **cookie decorating supplies**338K/yr-31.1%2.9% conv. - **wilton**135K/yr-8.5%0.4% conv. - **cookie decorating**105K/yr-16.6%1.6% conv. - **cookie decorating tools**57K/yr-34.8%2.6% conv. - **wilton baking supplies**8K/yr+5.3%0.2% conv. - **cake decorating kit with case**8K/yr-53.0%1.2% conv. - **pastry set**4K/yr-1.7%0.3% conv. Reviews and returns ## What reviews say buyers love and hate about Cookie Decorating Supplies We read the reviews and the return reasons for every product selling here.**16%**of positive reviews mention “Quality-Overall”**11%**of negative reviews mention “Quality-Overall”**1.1%**of orders come back > **“Cheap quality” **_A buyer, on “Quality-Overall”11% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 16 topics**Negative****Positive****Quality-Overall**+0.2711%16%5% of returns“Nice quality bag”**Size-Overall**—11%7%53% of returns“Too small”**Color**−0.0510%7%“still couldn't get the shade I wanted”**Ease Of Use**+0.844%10%“Ease of use”**Value For Money**+0.703%10%8% of returns“Great Value”**Baking**+1.3310%“cakes baked evenly”**Durability**−0.025%3%“Broke after two uses”**Advertised Vs Actual Product**+0.386%6% of returns“Accurate description”**Strength**−0.013%2%2% of returns“Not the sturdiest”**Ease Of Cleaning**+0.425%“Cleans up nice”**Thickness**−0.024%2% of returns“Thick”**Functionality-Overall**−0.033%4% of returns“Didnt work well”**Artificial Colors**−0.023%“these food colorings do not work”**Thin**—4% of returnsReturn reason only. No review mentions it.**Material Quality**—3% of returnsReturn reason only. No review mentions it.**Product Condition**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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