---
title: "Search terms — congratulations balloons - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/congratulations-balloons/search-terms"
last_updated: "2026-07-21T12:25:24.478Z"
locale: en
meta:
  description: "Niche score 68/100 · $153K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $153K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — congratulations balloons - Flapen"
---

# **congratulations balloons**

**Worth a look**

Shows demand growing +583.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 100Conversion 36Competition 95Returns 65Price range 32Avg price 25Brand share 96Review moat 75Quality gap 73

**Growth**

**Incredible****+583.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Review moat**

**Great****494.66**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$153K**

$153K/yr · 596K searches

**Price range**

**Okay****$4.34–$20.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.00**

avg listing price — sweet spot $15–$100