---
title: "Confetti — $424K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/confetti"
last_updated: "2026-08-10T08:50:37.306Z"
locale: en
meta:
description: "Niche score 55/100 · $424K/yr market · 921K searches/yr · $9.14 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $424K/yr market · 921K searches/yr · $9.14 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Confetti — $424K/yr Amazon US Niche (2026) - Flapen"
---
# **confetti**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-24.6% this quarter) keeps it on the watch list.
Market size 56Growth 13Conversion 59Competition 87Returns 66Price range 48Avg price 26Brand share 96Review moat 61Quality gap 24
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,054.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$424K**
$424K/yr · 921K searches
**Price range**
**Okay****$3.75–$25.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.14**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, confetti is a $424K/yr Amazon United States market (921K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **confetti market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$457K–$548K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#334**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**34%**
Top 20: 79%
**Top-5 click share**
**28%**
Top 20: 65%
**Open market**
**62%**
- MARFOREVER8% - Caleihd7% - QHAJRYYC7% - Fiesta Brands6% - Outus5% - HESTYA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
50K30KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/confetti/trend)
## **Top confetti search terms**
- **confetti**500K/yr-29.6%3.1% conv. - **birthday confetti**61K/yr-3.2%5.7% conv. - **table confetti**52K/yr+6.9%1.3% conv. - **confetti paper**69K/yr-43.0%3.1% conv. - **paper confetti**47K/yr-42.7%4.1% conv. - **party confetti**26K/yr-1.8%1.0% conv. - **glitter confetti**21K/yr+15.6%2.0% conv. - **confetti glitter**27K/yr-4.3%2.1% conv. - **confeti**15K/yr-23.5%1.7% conv. - **rainbow confetti**13K/yr-22.6%2.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/confetti/search-terms)
## **Top confetti products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8K4%$17K6%$25K8%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10000 Pieces 1 Inch Round Tissue Paper Confetti 3.5 oz Multicolor Round Tissue Confetti for Weddings Anniversaries Arts Craft DIY Scrapbooking**QHAJRYYC**$6.85**4.7★29 rev](https://www.amazon.com/dp/B0FJY5NLWH) [2**Fiesta Confetti.Value Mexican Colorful paper Confetti. Medium Bag .44lb/200gr.**Fiesta Brands**$11.17**4.3★384 rev](https://www.amazon.com/dp/B09X61TYVT) [3**MARFOREVER Multicolor Sparkle Foil Confetti Glitter Round Confetti Birthday Scatter Table Metallic Sequin Sprinkles Circle Dots for Baby Shower Wedding Christmas Valentine Party Decorations**MARFOREVER**$6.59**4.6★268 rev](https://www.amazon.com/dp/B0DK6ZZV9M) [4**Outus 1 Inch Multicolor Round Tissue Confetti (3.5 oz)**Outus**$9.17**4.8★1,271 rev](https://www.amazon.com/dp/B072PR6SDM) [5**Hestya Star Confetti Glitter Table Confetti Metallic Foil Stars for Graduation Wedding Birthday Party Decorations(Holographic Silver 10mm and 6mm 60g)**HESTYA**$7.07**4.7★2,525 rev](https://www.amazon.com/dp/B07RXR7MX3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mood Lab Multicolor Confetti - Mexican Colorful Party Confetti - 0 55 lbs/250gr Round Tissue Confetti**Mood Lab**$11.77**31 rev5mo ago](https://www.amazon.com/dp/B0GPM8WFPM) [**10000 Pieces 1 Inch Round Tissue Paper Confetti 3.5 oz Multicolor Round Tissue Confetti for Weddings Anniversaries Arts Craft DIY Scrapbooking**QHAJRYYC**$6.85**29 rev12mo ago](https://www.amazon.com/dp/B0FJY5NLWH) [**4000 Pcs Star Confetti Glitter Confetti Holographic Metallic Star Glitter Holographic Moon for Party Decorations Wedding Birthday Festival DIY Unicorn Theme Silver 10mm**Aecsze**$4.98**130 rev1y ago](https://www.amazon.com/dp/B0DL6182D8) [**MARFOREVER Multicolor Sparkle Foil Confetti Glitter Round Confetti Birthday Scatter Table Metallic Sequin Sprinkles Circle Dots for Baby Shower Wedding Christmas Valentine Party Decorations**MARFOREVER**$6.59**268 rev1y ago](https://www.amazon.com/dp/B0DK6ZZV9M) [**Rainbow Metallic Foil Confetti 8000 Pcs Multicolor Shiny Round Table Confetti for Fill Balloon Wedding Graduation Party Decorations 60g of pack**prxififeq**$8.37**178 rev2y ago](https://www.amazon.com/dp/B0D9GG45WW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mood Lab Multicolor Confetti - Mexican Colorful Party Confetti - 0 55 lbs/250gr Round Tissue Confetti**Mood Lab**$11.77**4.8★**▲ 352%**](https://www.amazon.com/dp/B0GPM8WFPM) [**10000 Pieces 1 Inch Round Tissue Paper Confetti 3.5 oz Multicolor Round Tissue Confetti for Weddings Anniversaries Arts Craft DIY Scrapbooking**QHAJRYYC**$6.85**4.7★**▲ 187%**](https://www.amazon.com/dp/B0FJY5NLWH) [**PrimePure Confetti Cannon Party Poppers Metallic Gold Stars 2 Pack**PRIMEPURE**$10.01**4.7★**▲ 77%**](https://www.amazon.com/dp/B0CTGLD3RP) [**MARFOREVER Multicolor Sparkle Foil Confetti Glitter Round Confetti Birthday Scatter Table Metallic Sequin Sprinkles Circle Dots for Baby Shower Wedding Christmas Valentine Party Decorations**MARFOREVER**$6.59**4.6★**▲ 57%**](https://www.amazon.com/dp/B0DK6ZZV9M) [**Rainbow Metallic Foil Confetti 8000 Pcs Multicolor Shiny Round Table Confetti for Fill Balloon Wedding Graduation Party Decorations 60g of pack**prxififeq**$8.37**4.7★**▲ 44%**](https://www.amazon.com/dp/B0D9GG45WW)
**~~View all trending →~~**
## **What buyers say about confetti**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“color is pretty”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Quality-Overall**11%
*“Excellent product”*
**Value For Money**8%
*“Worth it”*
**Fun/Entertainment Experience**7%
*“Fun and colorful”*
**Brightness/Shine/Glow**7%
*“Exactly the sparkle I was looking for”*
**Size-Overall**5%
*“The small size is fun”*
**Ease Of Use**5%
*“Easy to use”*
**Ease Of Cleaning**4%
*“Easy clean up”*
**Gifting Purpose**2%
*“I used it for a birthday party, and it added such a fun, festive vibe”*
### **What buyers complain about **
**Size-Overall**19%
*“Big”*
**Value For Money**13%
*“Not worth the price”*
**Smell**12%
*“Horrible Smell”*
**Advertised Vs Actual Product**5%
*“Looks deceiving”*
**Color**4%
*“had some darker colors”*
**Quality-Overall**3%
*“Very poor quality”*
**Noise Level**2%
*“very loud boom”*
**Ease Of Cleaning**2%
*“not easy to clean up”*
**Ease Of Use**2%
*“a Little Tough to Use”*
**Eco Friendliness**2%
*“NOT ENVIRONMENTALLY FRIENDLY”*
### **Top return reasons **
**Size-Overall**37%
**Value For Money**18%
**Color**15%
**Advertised Vs Actual Product**10%
**Functionality-Overall**3%
**Quality-Overall**2%
**Material Quality**2%
**Defective Material/Parts**1%
**Smell**1%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is confetti profitable to sell on Amazon United States?**
- The niche generates $424K/yr across 75 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the confetti niche?**
- 47 brands and 54 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in confetti?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 2.4%.
- **When does demand for confetti peak?**
- Demand peaks in Apr; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the confetti niche?**
- Listings span $3.75–$25.28; the average listing price is $9.14 (sweet spot $15–$100). The average incumbent carries 1,054 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)