---
title: "Colts Blanket — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/colts-blanket"
last_updated: "2026-08-06T19:44:13.405Z"
locale: en
meta:
description: "Niche score 29/100 · $8K/yr market · 23K searches/yr · $31.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $8K/yr market · 23K searches/yr · $31.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colts Blanket — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **colts blanket**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 1Conversion 14Competition 6Returns 95Price range 95Avg price 95Brand share 0Review moat 33Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.49**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.90–$38.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,168.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$8K**
$8K/yr · 23K searches
**Growth**
**Bad****-48.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, colts blanket is a $8K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colts blanket market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$24K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,021**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **24.8%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **227 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Northwest56% - Feelyou16% - Striped hgdn13% - FOCO8% - INAOO7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -48.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 35.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/colts-blanket/trend)
## **Top colts blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$2K45%$4K60%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Northwest NFL Indianapolis Colts Unisex-Adult Fleece Throw Blanket 50 x 60 Singular**Northwest**$24.90**4.6★18,566 rev](https://www.amazon.com/dp/B01H42N9LI) [2**Striped hgdn Football Team Throw Blanket 60x50 Inches Lightweight Warm Football Fans Fleece Blanket Gifts for Men Women**Striped hgdn**$29.18**4.2★208 rev](https://www.amazon.com/dp/B0CL9NNB58) [3**Feelyou Football Flannel Fleece Throw Blanket Indianapolis Queen 90x90 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor**Feelyou**$38.79**4.5★21 rev](https://www.amazon.com/dp/B0FMNRVM1B) [4**FOCO Indianapolis Colts NFL Retro Cloud Sherpa Blanket**FOCO**$33.70**4.6★76 rev](https://www.amazon.com/dp/B0CTJ3T5NW) [5**Feelyou Football Flannel Fleece Throw Blanket Indianapolis Twin 60x80 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor**Feelyou**$29.42**4.5★21 rev](https://www.amazon.com/dp/B0FMNPPP1M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INAOO Indianapolis Throw Blanket for Men Women Boy Personalized Gifts Custom Name and Number**INAOO**$32.94**118 rev8mo ago](https://www.amazon.com/dp/B0G14KDD41) [**Feelyou Football Flannel Fleece Throw Blanket Indianapolis Queen 90x90 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor**Feelyou**$38.79**21 rev11mo ago](https://www.amazon.com/dp/B0FMNRVM1B) [**Feelyou Football Flannel Fleece Throw Blanket Indianapolis Twin 60x80 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor**Feelyou**$29.42**21 rev11mo ago](https://www.amazon.com/dp/B0FMNPPP1M) [**FOCO Indianapolis Colts NFL Retro Cloud Sherpa Blanket**FOCO**$33.70**76 rev2y ago](https://www.amazon.com/dp/B0CTJ3T5NW) [**Striped hgdn Football Team Throw Blanket 60x50 Inches Lightweight Warm Football Fans Fleece Blanket Gifts for Men Women**Striped hgdn**$29.18**208 rev2y ago](https://www.amazon.com/dp/B0CL9NNB58)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Northwest NFL Indianapolis Colts Unisex-Adult Fleece Throw Blanket 50 x 60 Singular**Northwest**$24.90**4.6★**▲ 345%**](https://www.amazon.com/dp/B01H42N9LI) [**Feelyou Football Flannel Fleece Throw Blanket Indianapolis Queen 90x90 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor**Feelyou**$38.79**4.5★**▲ 165%**](https://www.amazon.com/dp/B0FMNRVM1B) [**INAOO Indianapolis Throw Blanket for Men Women Boy Personalized Gifts Custom Name and Number**INAOO**$32.94**4.2★**▼ 51%**](https://www.amazon.com/dp/B0G14KDD41) [**Striped hgdn Football Team Throw Blanket 60x50 Inches Lightweight Warm Football Fans Fleece Blanket Gifts for Men Women**Striped hgdn**$29.18**4.2★**▼ 56%**](https://www.amazon.com/dp/B0CL9NNB58) [**Feelyou Football Flannel Fleece Throw Blanket Indianapolis Twin 60x80 Football City Fleece Throw Blanket for Kids Women Men Sports Games for Bed Couch Chair Living Room Bedroom Decor**Feelyou**$29.42**4.5★**▼ 59%**](https://www.amazon.com/dp/B0FMNPPP1M)
**~~View all trending →~~**
## **What buyers say about colts blanket**
What buyers praise and complain about, mined from review topics.
### **Top return reasons **
**Soft Feel**100%
## **Common questions**
- **Is colts blanket profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -48.5%. Flapen's verdict: Skip it (29/100).
- **How competitive is the colts blanket niche?**
- 5 brands and 7 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **When does demand for colts blanket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 35.8× the quietest.
- **What does it cost to enter the colts blanket niche?**
- Listings span $24.90–$38.79; the average listing price is $31.49 (sweet spot $15–$100). The average incumbent carries 3,168 reviews — the moat a new listing must climb.
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