---
title: "Trend — coloring blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/coloring-blanket/trend"
last_updated: "2026-07-21T12:25:06.017Z"
locale: en
meta:
  description: "Niche score 68/100 · $488K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $488K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — coloring blanket - Flapen"
---

# **coloring blanket**

**Worth a look**

Shows demand growing +269.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 99Conversion 17Competition 50Returns 99Price range 95Avg price 95Brand share 45Review moat 98Quality gap 63

**Growth**

**Incredible****+269.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Review moat**

**Incredible****35.65**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$34.18**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$23.66–$49.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$488K**

$488K/yr · 1.0M searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale