---
title: "coloring blanket — $488K/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/coloring-blanket"
last_updated: "2026-07-21T05:57:12.336Z"
locale: en
meta:
description: "coloring blanket shows demand growing +269.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "coloring blanket shows demand growing +269.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "coloring blanket — $488K/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **coloring blanket**
**Worth a look**
Shows demand growing +269.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 99Conversion 17Competition 50Returns 99Price range 95Avg price 95Brand share 45Review moat 98Quality gap 63
**Growth**
**Incredible****+269.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Review moat**
**Incredible****35.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$34.18**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.66–$49.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$488K**
$488K/yr · 1.0M searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, coloring blanket is a $488K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$342K–$427K**
- units × avg price
- **Launch success**
- **67%**
- 12 of 18 new (360d)
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#595**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **100%**
- **Out of stock**
- **23.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **167 days**
## **Competition**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**15%**
- Craftikit25% - Generic19% - ZHOYIMIMI17% - GDGJWL8% - Vigirlc8% - NatureHaven8% - Open — no brand owns it (6 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — +269.8% search growth over the last 90 days.
90K70KBlack Friday '25Holiday '25Spike '26Prime Day '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/coloring-blanket/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$98K30%$146K40%$195K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Craftikit Cozy Coloring Blanket for Kids & Adults -15 Markers**Craftikit**$40.91**4.7★68 rev](https://www.amazon.com/dp/B0FSL7G4FL) [2**DIY Coloring Blanket Coloring Blanket with Markers Color Blankets for Adults Creative Art Blankets Holiday Decorations for Halloween Decor/Christmas Decor with 12Pcs Colored Pens (Black_A)**Generic**$24.94**4.1★24 rev](https://www.amazon.com/dp/B0FV34N15X) [3**GDGJWL DIY Color Your Own Blanket with 24 Washable Markers Customizable Fuzzy Velvet Blanket for Creative Personalization Artistic Home Decor & Cozy Gift Idea**GDGJWL**$26.18**3.4★28 rev](https://www.amazon.com/dp/B0FXWK2FSK) [4**ZHOYIMIMI DIY Coloring Blanket for Adults Color Your Own Blanket with 12 Markers Washable Cozy Velvet Kit for Everyday Use & Home Decor Adds a Unique Touch to Living Rooms or Kids Spaces (Flower)**ZHOYIMIMI**$32.92**4.4★56 rev](https://www.amazon.com/dp/B0GBWVTT73) [5**NatureHaven Coloring DIY Washable Blanket with 24pc Colored Pens 59x53 Inch Creative Art Custom Dyed Fabric Blankets (Retro Flowers)**NatureHaven**$39.23**4.1★45 rev](https://www.amazon.com/dp/B0FW3KKQ3N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VEELU DIY Coloring Blanket with 24 Colors Markers Color Your Own Blanket for Adults - Washable Cozy Blankets Kit for Everyday Use & Home Decor 50 x 60 (Style 3-Rainbows)**VEELU**$28.93**3 rev1mo ago](https://www.amazon.com/dp/B0H4SJZ4SN) [**Cozy Doodle Blanket DIY Doodle Blanket for Adults Coloring BlanketWith Markers**Generic**$23.66**1 rev1mo ago](https://www.amazon.com/dp/B0H4R5QKWC) [**Craftikit Coffee Coloring in Blanket for Adults - Sherpa Throw -15 Markers**Craftikit**$39.86**68 rev2mo ago](https://www.amazon.com/dp/B0H1MG9JFL) [**SangHW Fuzzy Velvet Decorative Cover Throw Blanket Washable Coloring Personalized Blanket for Living Room Bedroom Warm Plush Furniture Blanket with Safe Water-Based Markers**SangHW**$36.89**4 rev2mo ago](https://www.amazon.com/dp/B0H17B8761) [**Ueomu Coloring Blankets for Adults Candy Pattern DIY Blanket with 12 Large Capacity Markers Kit Color Your Own Set with Cozy Velvet Backing Suitable for Everyday Use & Home Decor (59x50 Inch)**Ueomu**$34.87**17 rev2mo ago](https://www.amazon.com/dp/B0GZTXS6SC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ueomu Coloring Blankets for Adults Candy Pattern DIY Blanket with 12 Large Capacity Markers Kit Color Your Own Set with Cozy Velvet Backing Suitable for Everyday Use & Home Decor (59x50 Inch)**Ueomu**$34.87**4.4★**▲ 22%**](https://www.amazon.com/dp/B0GZTXS6SC) [**VEELU DIY Coloring Blanket with 24 Colors Markers Color Your Own Blanket for Adults - Washable Cozy Blankets Kit for Everyday Use & Home Decor 50 x 60 (Style 3-Rainbows)**VEELU**$28.93**3.3★**▲ 22%**](https://www.amazon.com/dp/B0H4SJZ4SN) [**Cozy Doodle Blanket DIY Doodle Blanket for Adults Coloring BlanketWith Markers**Generic**$23.66**5.0★**▲ 22%**](https://www.amazon.com/dp/B0H4R5QKWC) [**Craftikit Coffee Coloring in Blanket for Adults - Sherpa Throw -15 Markers**Craftikit**$39.86**4.7★**▲ 22%**](https://www.amazon.com/dp/B0H1MG9JFL) [**Vigirlc DIY Coloring Blanket for Adults & Kids 50 x 60 Inch (Mushrooms)**Vigirlc**$32.12**4.4★**▲ 22%**](https://www.amazon.com/dp/B0GSMWW4NJ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Fun for kids”*
**Color**22%
*“the colors are bright”*
**Soft Feel**12%
*“The fabric is soft”*
**Gifting Purpose**5%
*“Perfect gift”*
**Design-Overall**5%
*“The outlined design is easy to follow”*
**Value For Money**4%
*“Incredible value for money”*
**Quality-Overall**3%
*“the blanket itself is surprisingly good quality”*
**Ease Of Use**2%
*“are easy to use”*
**Size-Overall**2%
*“The size is perfect”*
**Washability**2%
*“I machine washed it in cold water on a gentle cycle”*
### **What buyers complain about **
**Color**15%
*“too cheap colors run”*
**Material Quality**13%
*“The material to draw on is a plastic kind of material”*
**Thickness**8%
*“Thin”*
**Display Colors**5%
*“I sort doubt that the markers here are sufficient to color this entire blanket”*
**Durability**4%
*“Down side markers didnt last long had to buy more”*
**Size-Overall**4%
*“Much larger than the picture described”*
**Value For Money**2%
*“$40 for a picnic mat is too expensive for my budget”*
**Paint Quality**2%
*“The coloring part of the blanket feels like plastic”*
**Hard Feel**2%
*“The blanket itself is not super soft and cuddly,”*
**Comfort-Overall**2%
*“However, there is a bit of a compromise when it comes to the actual comfort of the blanket”*
### **Top return reasons **
**Material Quality**25%
**Color**12%
**Advertised Vs Actual Product**9%
**Size-Overall**8%
**Thin**7%
**Soft Feel**5%
**Quality-Overall**5%
**Defective Material/Parts**3%
**Comfort-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is coloring blanket profitable to sell on Amazon United States?**
- The niche generates $488K/yr across 20 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is +269.8%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the coloring blanket niche?**
- 12 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in coloring blanket?**
- Top complaints mined from reviews: Color, Material Quality, Thickness. The return rate is 0.3%.
- **What does it cost to enter the coloring blanket niche?**
- Listings span $23.66–$49.63; the average listing price is $34.18 (sweet spot $15–$100). The average incumbent carries 36 reviews — the moat a new listing must climb.
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