---
title: "Colorful Shower Curtain — $144K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/colorful-shower-curtain"
last_updated: "2026-08-10T08:04:59.729Z"
locale: en
meta:
description: "Niche score 50/100 · $144K/yr market · 500K searches/yr · $19.55 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $144K/yr market · 500K searches/yr · $19.55 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colorful Shower Curtain — $144K/yr Amazon US Niche (2026) - Flapen"
---
# **colorful shower curtain**
**Worth a look**
Shows a fragmented shelf (top 5 take 15% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Market size 31Growth 21Conversion 18Competition 96Returns 34Price range 74Avg price 86Brand share 96Review moat 32Quality gap 28
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.55**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.11–$34.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,274.02**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$144K**
$144K/yr · 500K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, colorful shower curtain is a $144K/yr Amazon United States market (500K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colorful shower curtain market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$117K–$156K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#495**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**83 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**30%**
Top 20: 63%
**Top-5 click share**
**15%**
Top 20: 35%
**Open market**
**66%**
- XOGUIBO10% - BTTN6% - Dynamene6% - Aiyufeng5% - Ohocut3% - Amazon Basics3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/colorful-shower-curtain/trend)
## **Top colorful shower curtain search terms**
- **retro shower curtain**137K/yr-4.6%0.3% conv. - **mid century shower curtain**66K/yr-7.9%0.4% conv. - **green floral shower curtain**39K/yr-3.2%0.8% conv. - **dark blue shower curtain**43K/yr-2.9%2.1% conv. - **navy blue shower curtains for bathroom**47K/yr-27.3%2.0% conv. - **light grey shower curtain**31K/yr-2.2%1.6% conv. - **shower curtain navy blue**25K/yr+8.9%2.9% conv. - **shower curtain plants**16K/yr-17.5%0.4% conv. - **oatmeal shower curtain**7K/yr+63.4%1.7% conv. - **blue linen shower curtain**10K/yr+4.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/colorful-shower-curtain/search-terms)
## **Top colorful shower curtain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aiyufeng Moga Navy Blue Fabric Shower Curtains for Bathroom - Blue Hotel Spa Polyester Cloth Bath Curtain with 12 Holes 72x72 Machine Washable Navy Blue**Aiyufeng**$8.11**4.7★2,716 rev](https://www.amazon.com/dp/B0C9T4JW8X) [2**Amazon Basics Waffle Weave Bathroom Shower Curtain 100% Polyester 72 x 72 Navy Blue**Amazon Basics**$11.66**4.5★4,713 rev](https://www.amazon.com/dp/B07FCLHPPT) [3**Dynamene Thick Fabric Shower Curtains for Bathroom - Waffle Weave Heavy Duty 256GSM Hotel Spa Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks 72x72 Navy Blue**Dynamene**$20.00**4.7★25,061 rev](https://www.amazon.com/dp/B09CYT7K41) [4**GKLEASG Boho Mid Century Shower Curtain Minimalist Abstract Arch Simple Sun Modern Machine Washable Waterproof for Bathroom Decor Bathtub with 12 Hooks 72x72**GKLEASG**$13.11**4.5★1,875 rev](https://www.amazon.com/dp/B0B7MQNQX5) [5**Blgiont Farmhouse Sage Green Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L**Blgiont**$19.79**4.8★204 rev](https://www.amazon.com/dp/B0G7KYKVCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blgiont Farmhouse Sage Green Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L**Blgiont**$19.79**204 rev5mo ago](https://www.amazon.com/dp/B0G7KYKVCG) [**mutakin Mid Century Modern Shower Curtain Abstract Geometric Art Shower Curtains for Bathroom Waterproof Fabric Bath Curtain Decor with Hooks**mutakin**$25.68**54 rev9mo ago](https://www.amazon.com/dp/B0FVM2K3XM) [**XOGUIBO Sage Green Floral Shower Curtain Vintage Cotton Cottagecore Shower Curtains for Bathroom 72 W x 72 L**XOGUIBO**$20.14**172 rev11mo ago](https://www.amazon.com/dp/B0FKGHX2Z6) [**XOGUIBO Navy Blue Shower Curtain Linen Coastal Ocean Striped Shower Curtains for Bathroom with Tassel 72 X 72**XOGUIBO**$24.75**148 rev11mo ago](https://www.amazon.com/dp/B0FKGG8C2P) [**XOGUIBO Light Grey Waffle Cotton Fabric Shower Curtain for Bathroom 72Wx72L**XOGUIBO**$21.94**412 rev11mo ago](https://www.amazon.com/dp/B0FKGLTZ1L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blgiont Farmhouse Sage Green Floral Shower Curtain with 12 Clear Rings Fabric Faux Linen Shower Curtain Set Vintage Cottagecore Shower Curtain for Bathroom 72 W x 72 L**Blgiont**$19.79**4.8★**▲ 139%**](https://www.amazon.com/dp/B0G7KYKVCG) [**JAWO Retro Shower Curtain Vintage Abstract Boho Floral Shower Curtains for Bathroom Decor Pink Yellow Botanical Geometric Groovy Aesthetic Pattern Shower Curtain Sets with Hooks 70X70IN**JAWO**$18.26**4.5★**▲ 114%**](https://www.amazon.com/dp/B0DD6DYC46) [**mutakin Mid Century Modern Shower Curtain Abstract Geometric Art Shower Curtains for Bathroom Waterproof Fabric Bath Curtain Decor with Hooks**mutakin**$25.68**4.4★**▲ 102%**](https://www.amazon.com/dp/B0FVM2K3XM) [**Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch**Naturoom**$12.55**4.6★**▲ 53%**](https://www.amazon.com/dp/B0CGRC4VGS) [**Colorful Star No Hook Shower Curtain with Snap in Fabric Liner Waffle Weave Heavy Duty Thick Shower Curtains with Mesh Top Window Hotel Style Waterproof Bathroom Curtain Set 72 x 75 Inch Navy Blue**Colorful Star**$21.32**4.7★**▲ 47%**](https://www.amazon.com/dp/B0D499GXDF)
**~~View all trending →~~**
## **What buyers say about colorful shower curtain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality and it looks great in my bathroom”*
**Color**15%
*“Beautiful Colors”*
**Advertised Vs Actual Product**7%
*“As described”*
**Upholstery/Fabric Quality**7%
*“Great quality fabric”*
**Value For Money**6%
*“Amazing value”*
**Material Quality**5%
*“Decent Material”*
**Design-Overall**5%
*“Beautiful design”*
**Size-Overall**3%
*“it fits the space beautifully”*
**Durability**2%
*“Beautiful and durable”*
**Shape/Style**2%
*“Holds its shape”*
### **What buyers complain about **
**Color**12%
*“Color is off”*
**Quality-Overall**10%
*“the quality control is very lacking”*
**Water Resistance**7%
*“NOT Waterproof”*
**Material Quality**5%
*“Poor material”*
**Thickness**5%
*“Its thick”*
**Advertised Vs Actual Product**5%
*“not as described”*
**Size-Overall**4%
*“An inch too short”*
**Value For Money**2%
*“It looks more expensive than it is”*
**Stain Resistance**2%
*“Stain”*
**Smell**2%
*“strong odor”*
### **Top return reasons **
**Color**38%
**Size-Overall**22%
**Material Quality**11%
**Advertised Vs Actual Product**6%
**Display Colors**4%
**Quality-Overall**4%
**Value For Money**3%
**Thin**2%
**Shape/Style**1%
**Design-Overall**1%
## **Common questions**
- **Is colorful shower curtain profitable to sell on Amazon United States?**
- The niche generates $144K/yr across 165 tracked products. 29 of 60 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the colorful shower curtain niche?**
- 83 brands and 91 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in colorful shower curtain?**
- Top complaints mined from reviews: Color, Quality-Overall, Water Resistance. The return rate is 4.3%.
- **When does demand for colorful shower curtain peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the colorful shower curtain niche?**
- Listings span $8.11–$34.24; the average listing price is $19.55 (sweet spot $15–$100). The average incumbent carries 3,274 reviews — the moat a new listing must climb.
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