---
title: "Colorful Napkins — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/colorful-napkins"
last_updated: "2026-08-06T23:49:03.061Z"
locale: en
meta:
description: "Niche score 55/100 · $72K/yr market · 192K searches/yr · $15.26 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $72K/yr market · 192K searches/yr · $15.26 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colorful Napkins — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **colorful napkins**
**Worth a look**
Shows low returns (1.1%), but a small market ($72K/yr) keeps it on the watch list.
Market size 18Growth 24Conversion 31Competition 85Returns 93Price range 63Avg price 76Brand share 89Review moat 65Quality gap 40
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****881.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.13–$29.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 192K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, colorful napkins is a $72K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colorful napkins market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$92K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#4,322**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **76%**
- **Out of stock**
- **28.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**46%**
Top 20: 89%
**Top-5 click share**
**30%**
Top 20: 74%
**Open market**
**49%**
- party greeting18% - Senliart8% - Eywusco7% - Sesame Street7% - XueXiceili6% - Kilyparty5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/colorful-napkins/trend)
## **Top colorful napkins search terms**
- **sesame street plates**42K/yr-0.8%1.9% conv. - **elmo plates**32K/yr-7.3%1.4% conv. - **sesame street plates and napkins**17K/yr+12.3%2.5% conv. - **sesame street party plates**16K/yr-9.3%1.6% conv. - **sesame street napkins**12K/yr+7.7%1.7% conv. - **elmo plates and napkins**10K/yr+23.4%1.9% conv. - **elmo party plates**10K/yr+4.4%1.1% conv. - **elmo birthday plates**9K/yr+6.6%1.2% conv. - **elmo paper plates**9K/yr-6.2%1.2% conv. - **sesame street paper plates**9K/yr-12.8%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/colorful-napkins/search-terms)
## **Top colorful napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**96Pcs Red Brick Wall Street Paper Plates and Napkins Street Theme Birthday Party Supplies Cookie Cartoon Friends Disposable Dinnerware Tableware Set for Kid Baby Shower Table Party Decoration Serve 24**party greeting**$18.66**4.6★109 rev](https://www.amazon.com/dp/B0FJMC1NTP) [2**60pcs Cartoon Street Birthday Party Decorations Red Brick Wall Street Paper Plates Cartoon Cookie Friends Tableware Party Supplies for Boys Kids Birthday Baby Shower Party Decors Dinnerware Favors**party greeting**$15.44**4.5★18 rev](https://www.amazon.com/dp/B0GL86HVWT) [3**168pcs Red Brick Wall Street Birthday Party Supplies Plates Napkins Paper Cups Disposable Tableware Set Modern Cartoon Street Party Decorations for Kids Boys Birthday Decor Serves 24**Eywusco**$19.88**4.8★67 rev](https://www.amazon.com/dp/B0FN351166) [4**120PCS Cookie Party Supplies for Baby Boys Girls 1st 2st Birthday Party Monster Themed Tableware Set Napkin Cups Forks Knives for 20 Guests**XueXiceili**$19.45**4.7★368 rev](https://www.amazon.com/dp/B0DRCH9QGW) [5**Senliart 40Pcs Sesame Friends Birthday Party Supplies Street Themed Plates and Napkins Supplies Cartoon Friends Tableware Set Decorations Sesame Brick Wall Baby Shower Decorations**Senliart**$11.61**3.1★8 rev](https://www.amazon.com/dp/B0FMJ6GSL6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**152 PCS Cartoon Street Birthday Party Decorations & Tableware Set - Includes Banner Tablecloth Plates Napkins Cups Forks Balloons Cake Toppers - Primary Colors Party Supplies Serves 20**Ainuit**$27.01**4 rev3mo ago](https://www.amazon.com/dp/B0GXGLTC1S) [**Galameow 103pcs Street Theme Birthday Party Decorations Set Disposable Paper Plates Napkins Tablecloth Happy Birthday Banner for Boys Girls Birthday Tableware Supplies Serves 20 Guests**Galameow**$21.93**2 rev3mo ago](https://www.amazon.com/dp/B0GWRJ6DYP) [**Sesame Friends Street Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Boys Girls Sesame Theme Party Decorations**NFrouaad**$29.95**1 rev4mo ago](https://www.amazon.com/dp/B0GSV9MGS3) [**178pcs Red Brick Wall Street Plates Napkins Party Supplies Disposable Paper Cups Tableware Set Green Forks Modern Cartoon Street Birthday Party Decorations for Boys Kids Birthday Decor Serve 24**Eywusco**$25.29**0 rev4mo ago](https://www.amazon.com/dp/B0GSDX67WQ) [**60pcs Cartoon Street Birthday Party Decorations Red Brick Wall Street Paper Plates Cartoon Cookie Friends Tableware Party Supplies for Boys Kids Birthday Baby Shower Party Decors Dinnerware Favors**party greeting**$15.44**18 rev5mo ago](https://www.amazon.com/dp/B0GL86HVWT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**178pcs Red Brick Wall Street Plates Napkins Party Supplies Disposable Paper Cups Tableware Set Green Forks Modern Cartoon Street Birthday Party Decorations for Boys Kids Birthday Decor Serve 24**Eywusco**$25.29**0.0★**▲ 196%**](https://www.amazon.com/dp/B0GSDX67WQ) [**152 PCS Cartoon Street Birthday Party Decorations & Tableware Set - Includes Banner Tablecloth Plates Napkins Cups Forks Balloons Cake Toppers - Primary Colors Party Supplies Serves 20**Ainuit**$27.01**4.4★**▲ 195%**](https://www.amazon.com/dp/B0GXGLTC1S) [**Galameow 103pcs Street Theme Birthday Party Decorations Set Disposable Paper Plates Napkins Tablecloth Happy Birthday Banner for Boys Girls Birthday Tableware Supplies Serves 20 Guests**Galameow**$21.93**4.5★**▲ 195%**](https://www.amazon.com/dp/B0GWRJ6DYP) [**MASGY 40pcs Sesame Theme Party Supplies Include 20 Dessert Plate 20 Napkin Used for Cookie Birthday Party Decoration (Blue1)**MASGY**$9.86**3.2★**▲ 141%**](https://www.amazon.com/dp/B0GKL8JS9H) [**Sesame Friends Street Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Boys Girls Sesame Theme Party Decorations**NFrouaad**$29.95**4.0★**▲ 121%**](https://www.amazon.com/dp/B0GSV9MGS3)
**~~View all trending →~~**
## **What buyers say about colorful napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“The cup is great quality”*
**Size-Overall**10%
*“Perfect size”*
**Leak-Proof**10%
*“doesnt leak”*
**Durability**8%
*“cute and durable”*
**Value For Money**7%
*“Worth for money”*
**Ease Of Cleaning**6%
*“Easy to clean”*
**Fun/Entertainment Experience**6%
*“Keeps her busy for a good amount of time”*
**Design-Overall**5%
*“and adorable design”*
**Strength**4%
*“Sturdy not flimsy”*
**Color**4%
*“The bright colors”*
### **What buyers complain about **
**Strength**12%
*“Be gentle it breaks easy”*
**Value For Money**10%
*“Over priced for what you get as well”*
**Leak-Proof**9%
*“these cups leak so bad”*
**Quality-Overall**8%
*“not impressed with performance”*
**Durability**8%
*“it did fall apart a few times while we were outside”*
**Size-Overall**7%
*“very small”*
**Thickness**5%
*“Very thin”*
**Inflation/Deflation**5%
*“Balloon popped while blowing up”*
**Assembly/Installation**3%
*“Dont want to put together a balloon”*
**Advertised Vs Actual Product**3%
*“definitely seems deceiving since they make the bag look normal as if it is full”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**12%
**Value For Money**10%
**Leak-Proof**8%
**Quality-Overall**3%
**Color**3%
**Functionality-Overall**2%
**Material Quality**2%
**Inflation/Deflation**2%
**Product Condition**2%
## **Common questions**
- **Is colorful napkins profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 51 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the colorful napkins niche?**
- 32 brands and 56 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in colorful napkins?**
- Top complaints mined from reviews: Strength, Value For Money, Leak-Proof. The return rate is 1.1%.
- **When does demand for colorful napkins peak?**
- Demand peaks in May–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the colorful napkins niche?**
- Listings span $6.13–$29.95; the average listing price is $15.26 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.
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