---
title: "Colored Tea Lights Candles — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/colored-tea-lights-candles"
last_updated: "2026-08-10T04:13:17.254Z"
locale: en
meta:
description: "Niche score 43/100 · $68K/yr market · 83K searches/yr · $15.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $68K/yr market · 83K searches/yr · $15.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colored Tea Lights Candles — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **colored tea lights candles**
**Skip it**
Soft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 61Competition 55Returns 45Price range 71Avg price 76Brand share 76Review moat 23Quality gap 58
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.32**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.29–$33.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****8,210.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$68K**
$68K/yr · 83K searches
**Growth**
**Bad****-50.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, colored tea lights candles is a $68K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored tea lights candles market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$77K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**34%**
- WINICE20% - MAQIHAN15% - MTLEE9% - MEGA CANDLES8% - MUUFAZA8% - kissingfish7%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -50.0% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/colored-tea-lights-candles/trend)
## **Top colored tea lights candles search terms**
- **colored tealight candles**24K/yr-60.1%3.8% conv. - **colored tea lights**23K/yr-34.3%4.2% conv. - **colorful tea light candles**11K/yr-59.1%3.7% conv. - **colored tea lights candles**6K/yr-40.5%3.4% conv. - **color tea light candles**6K/yr-48.0%3.3% conv. - **colored tea candles**5K/yr-43.8%4.3% conv. - **colorful tea lights**3K/yr-24.8%6.5% conv. - **colored tea light candles**4K/yr-60.9%4.6% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/colored-tea-lights-candles/search-terms)
## **Top colored tea lights candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAQIHAN 25pcs Tea Light Candles Bulk - Mixed Color Soy Votive Mini Candles**MAQIHAN**$8.19**4.5★2,563 rev](https://www.amazon.com/dp/B0DZCHHKWM) [2**16 Colors Colored Scented Tealight Candles - Natural Soy Wax Candles with Essential Oils Home Decor and Aromatherapy Perfect for Home Use and Gifting (Color Series)**WINICE**$13.41**4.4★170 rev](https://www.amazon.com/dp/B0DLT78F9H) [3**Mega Candles 50 pcs Unscented Assorted Colors Tea Lights Candles Great for Casting Chimes Chakra Rituals Spells Vigil Witchcraft Wiccan Supplies Magic Enchantments Vibrant Fun Colors**MEGA CANDLES**$26.77**4.5★1,111 rev](https://www.amazon.com/dp/B084WL2R65) [4**MUUFAZA 12 Coloful Unscented Natural Soy Tealight Candles in Clear Cup**MUUFAZA**$9.94**4.6★246 rev](https://www.amazon.com/dp/B0D3KM5DM1) [5**MTLEE 78 Pcs DIY Candle Painting Kit Include 12 White Taper Candles 60 Colored Tealight Candles 6 Paint Brushes for Crafts Birthday Wedding Party Favors(Multi Color)**MTLEE**$25.21**3.6★79 rev](https://www.amazon.com/dp/B0CZL7GFVL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pack Unscented Assorted Colors Tealights Candle - 4+Hour Clean-Burning Votive Smokeless Tea Lights for Home Decor Rituals Shabbat & Anniversaries & Relaxation.**fclayvts**$16.00**8 rev7mo ago](https://www.amazon.com/dp/B0G9DTZG4V) [**50 Pack Unscented Assorted Colors Tealights Candle - 4+Hour Clean-Burning Votive Smokeless Tea Lights for Home Decor Rituals Shabbat & Anniversaries & Relaxation.**Wfmolcand**$16.03**769 rev7mo ago](https://www.amazon.com/dp/B0G9GVQQV5) [**Colored Scented Tealight Candles 16 Pack Soy Wax Colorful Tea Lights in 4 Scents for Home Decor Relaxation & Gifts | Long-Lasting | Cedar Amber Sandalwood Lavender Fig & Patchouli**KEARLGMBH**$10.39**75 rev9mo ago](https://www.amazon.com/dp/B0FSLFQLZ1) [**Tealight Candles Mini Tea Lights Candles for Mothers Day Birthday Valentines Day Christmas Outdoor for Home Pool Shabbat Wedding Emergencies Parties Spas (5 Mix Color)**WZDIMBLA**$7.29**48 rev10mo ago](https://www.amazon.com/dp/B0FRG4H6L5) [**Stonebriar Multicolor Tea Light Candles 6 to 7 Hour Burn Time Unscented Long-Lasting Clear Cup Candles for Home Dcor & Special Occasions Pack of 48**Stonebriar**$13.48**3,907 rev10mo ago](https://www.amazon.com/dp/B0FQR1FM4M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pack Unscented Assorted Colors Tealights Candle - 4+Hour Clean-Burning Votive Smokeless Tea Lights for Home Decor Rituals Shabbat & Anniversaries & Relaxation.**Wfmolcand**$16.03**4.5★**▲ 363%**](https://www.amazon.com/dp/B0G9GVQQV5) [**50 Pack Unscented Assorted Colors Tealights Candle - 4+Hour Clean-Burning Votive Smokeless Tea Lights for Home Decor Rituals Shabbat & Anniversaries & Relaxation.**fclayvts**$16.00**5.0★**▲ 358%**](https://www.amazon.com/dp/B0G9DTZG4V) [**Raycare Battery Operated Tea Lights 200+Hour Electric Flameless Candles**Raycare**$8.03**4.5★**▲ 310%**](https://www.amazon.com/dp/B0FHVXD3CG) [**Stonebriar Multicolor Tea Light Candles 6 to 7 Hour Burn Time Unscented Long-Lasting Clear Cup Candles for Home Dcor & Special Occasions Pack of 48**Stonebriar**$13.48**4.7★**▲ 132%**](https://www.amazon.com/dp/B0FQR1FM4M) [![Homemory Multi Color Changing Tea Lights Candles Battery Operated LED Holiday Candles Tealights with 7-Color Changing for Halloween Pumpkin Ofrenda Christmas Party DIY 12-Pack [White Base]](https://m.media-amazon.com/images/I/41JsoDC8h6L.jpg)**Homemory Multi Color Changing Tea Lights Candles Battery Operated LED Holiday Candles Tealights with 7-Color Changing for Halloween Pumpkin Ofrenda Christmas Party DIY 12-Pack \[White Base\]**Homemory**$8.59**4.7★**▲ 103%**](https://www.amazon.com/dp/B0CWKNMMRJ)
**~~View all trending →~~**
## **What buyers say about colored tea lights candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Vivid colors”*
**Smell**12%
*“smell nice”*
**Value For Money**12%
*“Fair price”*
**Brightness/Shine/Glow**12%
*“Gives a beautiful glow and scent”*
**Quality-Overall**7%
*“Great product for intentions”*
**Advertised Vs Actual Product**5%
*“These are as advertised”*
**Fun/Entertainment Experience**4%
*“It was a fun craft that everyone enjoyed”*
**Durability**4%
*“However, they do last for quite a while”*
**Fire Resistance**1%
*“Great Value and Burn Well”*
**Ease Of Use**1%
*“So cute and easy definitely would recommend”*
### **What buyers complain about **
**Color**21%
*“Cannot make a single color, very misleading”*
**Smell**17%
*“Weird smell”*
**Functionality-Overall**10%
*“Just wasnt the most functional for us”*
**Size-Overall**5%
*“They were shorter than I wanted”*
**Quality-Overall**4%
*“Very cheap and bad candles, not worth the money”*
**Flammable**4%
*“Fire hazard”*
**Battery Life**3%
*“The batteries which were included did not work”*
**Paint Quality**2%
*“hard to dye”*
**Ease Of Use**2%
*“Very hard to Open Battery case”*
**Durability**2%
*“They didnt last too long with being on for 4hrs a day 5 days a week”*
### **Top return reasons **
**Color**32%
**Size-Overall**15%
**Advertised Vs Actual Product**12%
**Value For Money**8%
**Smell**8%
**Bulb Flicker/Dimming/Color**5%
**Brightness/Shine/Glow**4%
**Functionality-Overall**3%
**Alarm/Timer Accuracy**2%
**Product Condition**2%
## **Common questions**
- **Is colored tea lights candles profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 21 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the colored tea lights candles niche?**
- 18 brands and 26 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in colored tea lights candles?**
- Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 3.4%.
- **When does demand for colored tea lights candles peak?**
- Demand peaks in Jan–Feb–Oct; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the colored tea lights candles niche?**
- Listings span $7.29–$33.77; the average listing price is $15.32 (sweet spot $15–$100). The average incumbent carries 8,210 reviews — the moat a new listing must climb.
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