---
title: "Cohiba — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cohiba"
last_updated: "2026-08-10T06:34:32.757Z"
locale: en
meta:
description: "Niche score 40/100 · $32K/yr market · 53K searches/yr · $27.30 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 40/100 · $32K/yr market · 53K searches/yr · $27.30 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Cohiba — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **cohiba**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 25Conversion 27Competition 36Returns 79Price range 83Avg price 95Brand share 43Review moat 70Quality gap 24
**Avg price**
**Incredible****$27.30**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.76–$61.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****710.62**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$32K**
$32K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, cohiba is a $32K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cohiba market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$34K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**17%**
- GUEVARA48% - Generic14% - hancigar8% - VQP6% - OILP4% - cigar in style4% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
2K2KHoliday '24Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/cohiba/trend)
## **Top cohiba search terms**
- **cohiba**28K/yr-13.9%0.8% conv. - **cohiba ashtray**12K/yr+4.9%3.3% conv. - **cohiba cigars**6K/yr+4.2%0.1% conv. - **cohiba cigar ashtray**7K/yr+73.6%4.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/cohiba/search-terms)
## **Top cohiba products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$10K40%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cigar ashtray 8 Big Round Outdoor Ash tray for Patio/Outside/Indoor**GUEVARA**$6.76**4.8★2,181 rev](https://www.amazon.com/dp/B07RYLXRQ4) [2**GUEVARA 8 Big Round Outdoor Cigars Ash tray for Patio/Outside/Indoor**GUEVARA**$24.45**4.8★2,181 rev](https://www.amazon.com/dp/B0B3J7XT84) [3**5 Cigar Ashtray Black and Gold Round Ceramic 4 Rests**Generic**$60.00**5.0★12 rev](https://www.amazon.com/dp/B0DXL72GLF) [4**Cigar Ashtray Cigarettes Outdoor Cigars Ash tray for Men travel/Patio/Outside/Indoor Ashtrays**GUEVARA**$11.96**4.6★189 rev](https://www.amazon.com/dp/B08DN9736Z) [5**Lighter Torch Metal Windproof 3 Jet Blue Flame Torch Cigarette Lighters Cigar (Classic Yellow)**VQP**$30.59**4.2★157 rev](https://www.amazon.com/dp/B07VCMQTM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cigar Patio Big Ashtrays for 8 Square Portable Large Ashtray**GUEVARA**$18.31**92 rev10mo ago](https://www.amazon.com/dp/B0FSZ5Y86Z) [**5 Cigar Ashtray Black and Gold Round Ceramic 4 Rests**Generic**$60.00**12 rev1y ago](https://www.amazon.com/dp/B0DXL72GLF) [**Cigar ashtray 8 Big Round Outdoor Ash tray for Patio/Outside/Indoor**GUEVARA**$21.12**2,181 rev1y ago](https://www.amazon.com/dp/B0DKFFTFCT) [**5-in-1 Cigar Lighter with Double Jet Flame V-Cutter Punch Draw Enhancer & Cigar Rest Windproof Refillable Butane Lighter All-in-One Cigar Accessory Gift for Men**Cigarol**$16.31**137 rev1y ago](https://www.amazon.com/dp/B0DHVKVB2X) [**Arturo Special Edition Casa Cuba Ceramic Cigar Ashtray**Fuente**$61.73**242 rev2y ago](https://www.amazon.com/dp/B09BRHKDL5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cigar Patio Big Ashtrays for 8 Square Portable Large Ashtray**GUEVARA**$18.31**4.5★**▲ 148%**](https://www.amazon.com/dp/B0FSZ5Y86Z) [**GUEVARA 8 Big Round Outdoor Cigars Ash tray for Patio/Outside/Indoor**GUEVARA**$24.45**4.8★**▲ 82%**](https://www.amazon.com/dp/B0B3J7XT84) [**Cigar Ashtray - Premium Triangle Ashtray Deep Basin Holds 3 Cigars Durable**CIGARFEAST**$10.79**4.8★**▲ 48%**](https://www.amazon.com/dp/B0BBQ76Y1J) [**Limited Edition Large 8.75 Arturo Fuente Porcelain Cigar Ashtray**Arturo Fuente**$61.80**4.7★**▲ 28%**](https://www.amazon.com/dp/B01F5U3GSC) [**Cigar Ashtray Travel Portable Single Ceramic Ashtray Cigar Accessories for Indoor Outdoor Office Patio(Yellow)**hancigar**$7.06**4.3★**▲ 26%**](https://www.amazon.com/dp/B0CFD8ZHS9)
**~~View all trending →~~**
## **What buyers say about cohiba**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“still quality and it keeps my sticks fresh which is all I wanted”*
**Value For Money**11%
*“Good for the money”*
**Gifting Purpose**9%
*“Best Gift Evet”*
**Size-Overall**6%
*“Just the right size”*
**Ease Of Use**6%
*“Quick and easy”*
**Design-Overall**5%
*“Attractive and stylish design”*
**Advertised Vs Actual Product**5%
*“Works As Advertised”*
**Strength**2%
*“Solid”*
**Freshness**2%
*“all my cigars are really fresh”*
**Instructions/User Manual/Troubleshooting**2%
*“Just follow instructions as indicated”*
### **What buyers complain about **
**Functionality-Overall**27%
*“never worked”*
**Measurement/Reading Accuracy**18%
*“gauge sucks”*
**Quality-Overall**9%
*“Cheaply made”*
**Value For Money**7%
*“I paid for what I got”*
**Size-Overall**5%
*“Only thing is cigar barely fits”*
**Durability**5%
*“still won't hold”*
**Temperature Retention**5%
*“doesnt keep a stready humidity”*
**Moist/Dry**5%
*“Not Good At Holding Humidity”*
**Material Quality**5%
*“Cheap plastic”*
**Color Fading/Discoloration**2%
*“Its already discolored”*
### **Top return reasons **
**Size-Overall**42%
**Defective Material/Parts**11%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Material Quality**2%
**Color**2%
**Design-Overall**2%
**Measurement/Reading Accuracy**2%
**Paint Quality**1%
## **Common questions**
- **Is cohiba profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the cohiba niche?**
- 14 brands and 20 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in cohiba?**
- Top complaints mined from reviews: Functionality-Overall, Measurement/Reading Accuracy, Quality-Overall. The return rate is 1.8%.
- **When does demand for cohiba peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cohiba niche?**
- Listings span $6.76–$61.80; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 711 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)