---
title: "Coffee Maker — $89.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/coffee-maker"
last_updated: "2026-08-10T04:01:21.484Z"
locale: en
meta:
description: "Niche score 56/100 · $89.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 56/100 · $89.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Coffee Maker — $89.4M/yr Amazon US Niche (2026) - Flapen"
---
# **coffee maker**
**Worth a look**
Shows a $89.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 27Competition 81Returns 36Price range 13Avg price 76Brand share 68Review moat 17Quality gap 77
**Market size**
**Incredible****$89.4M**
$89.4M/yr · 42.0M searches
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$98.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****18,694.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$16.22–$651.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, coffee maker is a $89.4M/yr Amazon United States market (42.0M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coffee maker market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$78.4M–$98.0M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**235**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**30%**
- BLACK+DECKER19% - Ninja16% - Hamilton Beach11% - Keurig11% - Cuisinart7% - Amazon Basics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
2.5M1.5MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/coffee-maker/trend)
## **Top coffee maker search terms**
- **coffee maker**23.4M/yr-8.5%1.9% conv. - **coffee machine**3.9M/yr-5.6%0.8% conv. - **coffee pot**2.5M/yr+3.8%2.5% conv. - **cafetera**1.5M/yr+13.3%0.4% conv. - **coffee makers**1.4M/yr+2.3%1.2% conv. - **drip coffee maker**1.5M/yr-22.4%1.9% conv. - **cafeteras electricas modernas**1.5M/yr-42.1%0.2% conv. - **coffee maker with grinder**953K/yr-0.9%0.2% conv. - **small coffee maker**774K/yr-3.1%2.4% conv. - **cafetera elctrica**595K/yr+3.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/coffee-maker/search-terms)
## **Top coffee maker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3.6M8%$7.2M12%$10.7M16%$14.3M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLACK+DECKER 12-Cup Drip Coffee Maker with Vortex Brewing**BLACK+DECKER**$35.80**4.4★49,899 rev](https://www.amazon.com/dp/B01GJOMWVA) [2**Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black**Amazon Basics**$19.66**4.3★1,869 rev](https://www.amazon.com/dp/B0D9QFRJMX) [3**Ninja Fresh Brew Coffee Maker 12 Cup Glass Carafe Stainless Steel CE251**Ninja**$77.31**4.4★28,849 rev](https://www.amazon.com/dp/B07S98411N) [4**Hamilton Beach 2-Way Brewer Coffee Maker Single-Serve and 12-Cup Pot Black/Stainless Steel(49980A) Carafe**Hamilton Beach**$76.33**4.5★53,541 rev](https://www.amazon.com/dp/B00EI7DPPI) [5**Cuisinart Coffee Maker Programmable Stainless Steel 14-Cup Glass Carafe**Cuisinart**$91.05**4.4★43,987 rev](https://www.amazon.com/dp/B00MVWGQX0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coffee Maker Hot & Iced With Bold Setting Single Serve Coffee Maker For K Cup And Grounds 52 Oz Removable Water Tank 6-14 Oz Brew Sizes One Cup Kcup Coffee Machine With Reusable Filter (Black)**TWOMEOW**$52.61**2,371 rev11mo ago](https://www.amazon.com/dp/B0FG7Q1X5B) [**Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black**Amazon Basics**$19.66**1,869 rev1y ago](https://www.amazon.com/dp/B0D9QFRJMX) [**Hamilton Beach 2-Way Drip Coffee Maker & Single Serve Coffee Machine**Hamilton Beach**$77.45**857 rev1y ago](https://www.amazon.com/dp/B0DPR511FX) [**BREW 12-Cup Programmable Coffee Maker with No-Drip Glass Carafe Oatmilk**BELLA**$33.20**2,168 rev1y ago](https://www.amazon.com/dp/B0DPNJVG1Z) [**Ninja Pod and Grounds Coffee Maker K-Cup Compatible Stone PB051ST**Ninja**$97.23**11,484 rev1y ago](https://www.amazon.com/dp/B0DJFBF3SH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keurig K-Elite Single Serve K-Cup Pod Coffee Maker with Strength and Temperature Control Iced Coffee Capability 8 to 12oz Brew Size Programmable Brushed Slate**Keurig**$126.20**4.6★**▲ 115%**](https://www.amazon.com/dp/B078NN17K3) [**Ninja Coffee Maker 10-Cup Carafe Fold-Away Frother Black CM401**Ninja**$159.29**4.6★**▲ 105%**](https://www.amazon.com/dp/B07PFLM2LK) [**Ninja Pod and Grounds Coffee Maker K-Cup Compatible Stone PB051ST**Ninja**$97.23**4.3★**▲ 63%**](https://www.amazon.com/dp/B0DJFBF3SH) [**Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black**Amazon Basics**$19.66**4.3★**▲ 38%**](https://www.amazon.com/dp/B0D9QFRJMX) [**Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black**Mr. Coffee**$27.12**4.4★**▲ 25%**](https://www.amazon.com/dp/B08QD33PZ2)
**~~View all trending →~~**
## **What buyers say about coffee maker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Controls are easy”*
**Quality-Overall**14%
*“Great product in all”*
**Value For Money**13%
*“Fair price”*
**Size-Overall**5%
*“LOVE the size”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Ease Of Cleaning**4%
*“Clean up is easy”*
**Efficiency**3%
*“the steamer works pretty well”*
**Design-Overall**3%
*“Sleek Design with Nice Features”*
**Temperature Retention**3%
*“Stays hot for hours”*
**Durability**3%
*“Very durable material”*
### **What buyers complain about **
**Durability**27%
*“Did not last”*
**Leak-Proof**10%
*“Leaking everywhere”*
**Quality-Overall**9%
*“Poor Quality control”*
**Functionality-Overall**9%
*“Doesn't function”*
**Heating**5%
*“gets really hot”*
**Value For Money**4%
*“it gets costly”*
**Size-Overall**3%
*“way too short”*
**Ease Of Cleaning**2%
*“Hard to clean”*
**Ease Of Use**2%
*“Hard to get out”*
**Touch/Button Controls**1%
*“Sticky Buttons”*
### **Top return reasons **
**Functionality-Overall**24%
**Size-Overall**21%
**Leak-Proof**10%
**Value For Money**5%
**Heating**5%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Quality-Overall**3%
**Durability**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is coffee maker profitable to sell on Amazon United States?**
- The niche generates $89.4M/yr across 48 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the coffee maker niche?**
- 21 brands and 235 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in coffee maker?**
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 4.2%.
- **When does demand for coffee maker peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the coffee maker niche?**
- Listings span $16.22–$651.55; the average listing price is $98.05 (sweet spot $15–$100). The average incumbent carries 18,695 reviews — the moat a new listing must climb.
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