---
title: "Search terms — cocktail - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cocktail/search-terms"
last_updated: "2026-08-10T11:01:45.381Z"
locale: en
meta:
  description: "Niche score 62/100 · $301K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 62/100 · $301K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — cocktail - Flapen"
---

# **cocktail**

**Worth a look**

Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 58Conversion 23Competition 91Returns 92Price range 41Avg price 95Brand share 96Review moat 34Quality gap 24

**Brand share**

**Incredible****30%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$24.64**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Growth**

**Good****+33.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$301K**

$301K/yr · 653K searches

**Price range**

**Okay****$6.02–$215.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,071.85**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms