---
title: "Search terms — cocktail table - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cocktail-table/search-terms"
last_updated: "2026-08-06T02:24:24.573Z"
locale: en
meta:
  description: "Niche score 61/100 · $2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cocktail table - Flapen"
---

# **cocktail table**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 22Conversion 6Competition 97Returns 45Price range 13Avg price 61Brand share 95Review moat 81Quality gap 62

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 4.1M searches

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****380.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$141.03**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-5.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$25.23–$609.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms