---
title: "Trend — cocktail picks - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cocktail-picks/trend"
last_updated: "2026-08-10T10:01:40.527Z"
locale: en
meta:
  description: "Niche score 60/100 · $1.1M/yr market · 1.6M searches/yr · $7.65 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:description": "Niche score 60/100 · $1.1M/yr market · 1.6M searches/yr · $7.65 avg price. Clears our launch bar. Data updated Aug 2026."
  "og:title": "Trend — cocktail picks - Flapen"
---

# **cocktail picks**

**Launch it**

A $1.1M/yr market growing +10.1% this quarter with returns at 1.6% — clears our launch bar.

Market size 79Growth 38Conversion 82Competition 84Returns 83Price range 51Avg price 21Brand share 58Review moat 44Quality gap 18

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.1M**

$1.1M/yr · 1.6M searches

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.97–$26.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,140.68**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+10.1%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$7.65**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend