---
title: "Coasters — $4.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/coasters"
last_updated: "2026-08-10T11:39:14.978Z"
locale: en
meta:
description: "Niche score 64/100 · $4.3M/yr market · 9.4M searches/yr · $12.16 avg price. Clears our launch bar. Data updated Aug 2026."
"og:description": "Niche score 64/100 · $4.3M/yr market · 9.4M searches/yr · $12.16 avg price. Clears our launch bar. Data updated Aug 2026."
"og:title": "Coasters — $4.3M/yr Amazon US Niche (2026) - Flapen"
---
# **coasters**
**Launch it**
A $4.3M/yr market growing +17.8% this quarter with returns at 1.8% — clears our launch bar.
Market size 97Growth 47Conversion 46Competition 73Returns 78Price range 69Avg price 51Brand share 88Review moat 38Quality gap 20
**Market size**
**Incredible****$4.3M**
$4.3M/yr · 9.4M searches
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.55–$37.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.16**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+17.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,657.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, coasters is a $4.3M/yr Amazon United States market (9.4M searches/yr). The top 5 brands hold 47% of demand. Verdict: Launch it — 64/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coasters market data**
- **Units sold / yr**
- **300K–400K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$3.6M–$4.9M**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**44 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**47%**
Top 20: 81%
**Top-5 click share**
**41%**
Top 20: 74%
**Open market**
**48%**
- Lazebox13% - Mckanti11% - Hoewina8% - ME.FAN8% - OGANAZI6% - NUOBISHI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.
250K150KPrime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/coasters/trend)
## **Top coasters search terms**
- **coasters**4.1M/yr+21.8%2.4% conv. - **coasters set of 4**1.1M/yr+7.2%2.8% conv. - **coaster**742K/yr+24.4%1.9% conv. - **coasters set of 6**646K/yr+3.1%2.9% conv. - **drink coasters**324K/yr+18.7%2.2% conv. - **coasters set of 8**321K/yr+8.4%2.3% conv. - **cute coasters**217K/yr+31.4%0.5% conv. - **marble coasters**188K/yr+13.4%0.7% conv. - **coasters for drinks**343K/yr-16.0%2.2% conv. - **coaster for desk**138K/yr+19.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/coasters/search-terms)
## **Top coasters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$128K6%$255K9%$383K12%$511K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean Coffee**Lazebox**$7.81**4.7★2,170 rev](https://www.amazon.com/dp/B0CG9NWJYZ) [2**4 Pcs Wood Coasters for Drinks Absorbent Wooden Coasters with Holder Drink Coasters for Coffee Table Absorbent Coaster Set for Table Protection Drink Coasters for Farmhouse Office Bar**Mckanti**$10.04**4.6★1,644 rev](https://www.amazon.com/dp/B0CHP3Z38G) [3**6Pcs Absorbent Coasters Set with Holder Ceramic Drink Coaster 4 inA1**Hoewina**$9.80**4.7★2,497 rev](https://www.amazon.com/dp/B0CFLH8P7F) [4**Modern Clear Coasters Set of 5- Glass Cute Coasters for Drinks Amber**OGANAZI**$16.40**4.8★501 rev](https://www.amazon.com/dp/B0D2997YYH) [5![ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-Stick Deep Tray Black](https://m.media-amazon.com/images/I/41fORitpEKL.jpg)**ME.FAN Silicone Coasters with Holder \[6 Pack\] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-Stick Deep Tray Black**ME.FAN**$10.01**4.8★9,112 rev](https://www.amazon.com/dp/B0BHSW6NWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CHIYOSING Coasters Set of 8 for Drinks with Holder 4 Colors Absorbent Coasters Boho Cotton Woven Coaster Set for Living Room Decor Tabletop Protection Suitable for Drinks Beer Coffee**CHIYOSING**$8.03**45 rev3mo ago](https://www.amazon.com/dp/B0GVJHF55Y) [**OIAHOMY 10 Pcs Drink Coasters with Holder Boho Cotton Woven Coaster Set Absorbent Coaster Protection for Various Cups Ideal for Coffee Tables Home Decor and Gift 4.3 Inches Mixed Yellow**OIAHOMY**$8.24**231 rev11mo ago](https://www.amazon.com/dp/B0FMDTR197) [**OIAHOMY 8 Pcs Coasters with Holder for Beer Coffee Woven Cotton Coaster Set for Table Decor for Kitchen Bar Dining Room Living Room Housewarming Gifts - Yellow**OIAHOMY**$8.91**466 rev1y ago](https://www.amazon.com/dp/B0F12RH3PT) [**Diatomaceous Earth Coasters Set of 4Cool Absorbent Quick-Dry Drink Coasters for Desks Cute Modern Stone Design with Stylish White Aesthetic (4 White)**NUOBISHI**$7.81**707 rev1y ago](https://www.amazon.com/dp/B0DGPTRH1V) [![ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green](https://m.media-amazon.com/images/I/41j2hupMt0L.jpg)**ME.FAN Silicone Coasters with Holder \[6 Pack\] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green**ME.FAN**$9.97**9,112 rev2y ago](https://www.amazon.com/dp/B0DBHPMTB6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHIYOSING Coasters Set of 8 for Drinks with Holder 4 Colors Absorbent Coasters Boho Cotton Woven Coaster Set for Living Room Decor Tabletop Protection Suitable for Drinks Beer Coffee**CHIYOSING**$8.03**4.9★**▲ 307%**](https://www.amazon.com/dp/B0GVJHF55Y) [**Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean Mixed Brown**Lazebox**$7.53**4.7★**▲ 130%**](https://www.amazon.com/dp/B0CY5BVKP7) [**OIAHOMY 10 Pcs Drink Coasters with Holder Boho Cotton Woven Coaster Set Absorbent Coaster Protection for Various Cups Ideal for Coffee Tables Home Decor and Gift 4.3 Inches Mixed Yellow**OIAHOMY**$8.24**4.8★**▲ 73%**](https://www.amazon.com/dp/B0FMDTR197) [![ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green](https://m.media-amazon.com/images/I/41j2hupMt0L.jpg)**ME.FAN Silicone Coasters with Holder \[6 Pack\] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Olive Green**ME.FAN**$9.97**4.8★**▲ 24%**](https://www.amazon.com/dp/B0DBHPMTB6) [**HFHOME Silicone Coasters Set with Holder - 6 Pack Drink Coasters for Coffee Table Bar Desk - Tabletop Protection Gift - Black**HFHOME**$6.93**4.8★**▲ 11%**](https://www.amazon.com/dp/B0CBBV3SKS)
**~~View all trending →~~**
## **What buyers say about coasters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Advertised Vs Actual Product**10%
*“As described”*
**Value For Money**9%
*“Excellent price”*
**Color**9%
*“Beautiful color”*
**Design-Overall**7%
*“the craftsmanship is outstanding”*
**Size-Overall**5%
*“Coasters are a good size”*
**Absorbency**3%
*“Nice and absorbent”*
**Durability**3%
*“Holding up well”*
**Ease Of Cleaning**3%
*“they're easy to wash”*
**Strength**3%
*“The coasters themselves seem sturdy”*
### **What buyers complain about **
**Quality-Overall**9%
*“Cheap quality”*
**Stain Resistance**8%
*“Easily stain”*
**Durability**5%
*“Break easily”*
**Size-Overall**5%
*“This is big”*
**Absorbency**5%
*“aren't absorbent”*
**Ease Of Cleaning**4%
*“Not easy to clean”*
**Thickness**4%
*“Thicker than I thought”*
**Strength**4%
*“Flimsy”*
**Color**4%
*“the color looks a bit different in real life”*
**Value For Money**3%
*“I think it was a little pricey”*
### **Top return reasons **
**Size-Overall**25%
**Color**22%
**Quality-Overall**9%
**Advertised Vs Actual Product**8%
**Material Quality**7%
**Value For Money**3%
**Defective Material/Parts**2%
**Thin**2%
**Strength**2%
**Stain Resistance**2%
## **Common questions**
- **Is coasters profitable to sell on Amazon United States?**
- The niche generates $4.3M/yr across 52 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Launch it (64/100).
- **How competitive is the coasters niche?**
- 44 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in coasters?**
- Top complaints mined from reviews: Quality-Overall, Stain Resistance, Durability. The return rate is 1.8%.
- **When does demand for coasters peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the coasters niche?**
- Listings span $4.55–$37.74; the average listing price is $12.16 (sweet spot $15–$100). The average incumbent carries 2,657 reviews — the moat a new listing must climb.
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