---
title: "Search terms — coaster holder - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/coaster-holder/search-terms"
last_updated: "2026-08-10T04:14:40.092Z"
locale: en
meta:
  description: "Niche score 57/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 57/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Search terms — coaster holder - Flapen"
---

# **coaster holder**

**Worth a look**

Shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 32Conversion 46Competition 88Returns 69Price range 65Avg price 60Brand share 79Review moat 81Quality gap 47

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Review moat**

**Great****370.28**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.41–$32.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.15**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+5.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$136K**

$136K/yr · 280K searches

## Search terms