---
title: "Coaster Holder — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/coaster-holder"
last_updated: "2026-08-10T06:32:20.772Z"
locale: en
meta:
description: "Niche score 57/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Coaster Holder — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **coaster holder**
**Worth a look**
Shows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 32Conversion 46Competition 88Returns 69Price range 65Avg price 60Brand share 79Review moat 81Quality gap 47
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Great****370.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.41–$32.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$136K**
$136K/yr · 280K searches
According to Flapen's Amazon United States niche tracking, coaster holder is a $136K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coaster holder market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$132K–$164K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#1,473**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **79%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**56%**
Top 20: 86%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**41%**
- Thirstystone28% - MOYODOR12% - Hordion7% - Calsgkspray6% - MBAIYO3% - Coshar3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/coaster-holder/trend)
## **Top coaster holder search terms**
- **coaster holder**154K/yr+3.5%2.6% conv. - **coaster holders without coasters**39K/yr+2.1%3.2% conv. - **square coaster holder**23K/yr+16.9%2.8% conv. - **coaster holders**13K/yr+15.1%2.8% conv. - **round coaster holder**12K/yr+7.5%3.8% conv. - **coaster holder square**11K/yr+7.9%3.6% conv. - **coasters holder**9K/yr+0.5%1.5% conv. - **coaster holder round**9K/yr+8.4%3.0% conv. - **coaster stand**6K/yr+11.3%1.6% conv. - **wooden coaster holder**4K/yr+33.5%1.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/coaster-holder/search-terms)
## **Top coaster holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hordion 4 Pack Metal Coaster Holder 4.4 Inch Black Iron Coaster Stand**Hordion**$8.27**4.7★81 rev](https://www.amazon.com/dp/B0D1TLGPY3) [2**Coaster Holder 4.3 Inch Black Iron Metal Holder Storage Caddy for Both Round and Square Coasters Fit 4 to 9 Pieces Coasters (2 PC)**MOYODOR**$12.01**4.7★757 rev](https://www.amazon.com/dp/B07KS1QLNH) [3**Thirstystone Natural Acacia Wood Coaster Holder**Thirstystone**$14.36**4.4★90 rev](https://www.amazon.com/dp/B0C3NX8PC5) [4**Black Minimalist Iron Coaster Holder Metal Storage Rack for Round and Square Coasters Four Post Wrought Iron Style 4.13 x 4.13 x 3.15 Inch**Calsgkspray**$6.49**4.3★21 rev](https://www.amazon.com/dp/B0DDNSWJY7) [5**Thirstystone Bronze Cast Iron Scroll Coaster Holder**Thirstystone**$12.59**4.7★2,134 rev](https://www.amazon.com/dp/B001IU1Z28)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HANLANXUE 16 Pack Metal Coaster Holder 4 Inch Black Iron Coaster Stand Metal Drink Coasters Storage Holders Bulk for Square or Round Coasters Sets Fit 4 to 7Coasters**HANLANXUE**$22.17**7 rev6mo ago](https://www.amazon.com/dp/B0G6LBLXY2) [**Coaster Holder 4.3 Inch Gold Iron Metal Holder Storage Caddy for Both Round and Square Coasters Fit 4 to 9 Pieces Coasters (1 PC)**MOYODOR**$9.90**757 rev7mo ago](https://www.amazon.com/dp/B0GF6YVWFJ) [**LemonRoad 2 Pack 5.135.132.25 Rustic Brown Solid Wood Coaster Holder for Round or Square 4 Coasters Ideal for Kitchen Bar & Home Decor Enthusiasts**LemonRoad**$14.03**7 rev8mo ago](https://www.amazon.com/dp/B0G2LTF1QG) [**MBAIYO 30 Pcs Metal Coaster Holders Thick Iron Coaster Holder for 4 Inch Round and Square Coasters Black Square Coasters Holder Set**MBAIYO**$32.73**39 rev9mo ago](https://www.amazon.com/dp/B0FWK63LRQ) [**Vintage Coaster Holder Black Iron Metal Holder Storage Caddy for Both Round and Square Coasters Fit 4 to 9 Pieces Coasters 4.13 x 4.13 x 3.15 inches**GOUDOGEDC**$6.62**5 rev10mo ago](https://www.amazon.com/dp/B0FTZH7LM2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**pson 4.3 x 2.7 Inch Metal Coaster Holder Coaster Storage Rack for Round and Square Coasters Holds 4 to 7 Coasters(Gold)**pson**$6.77**4.0★**▲ 233%**](https://www.amazon.com/dp/B0FLJX6LWP) [**Thirstystone Natural Seagrass Woven Decorative Coaster Holder**Thirstystone**$11.82**4.1★**▲ 229%**](https://www.amazon.com/dp/B00L4HXZZ0) [**Coaster Holder 4.3 Inch Gold Iron Metal Holder Storage Caddy for Both Round and Square Coasters Fit 4 to 9 Pieces Coasters (1 PC)**MOYODOR**$9.90**4.7★**▲ 197%**](https://www.amazon.com/dp/B0GF6YVWFJ) [**Vintage Coaster Holder Black Iron Metal Holder Storage Caddy for Both Round and Square Coasters Fit 4 to 9 Pieces Coasters 4.13 x 4.13 x 3.15 inches**GOUDOGEDC**$6.62**3.5★**▲ 119%**](https://www.amazon.com/dp/B0FTZH7LM2) [**HANLANXUE 16 Pack Metal Coaster Holder 4 Inch Black Iron Coaster Stand Metal Drink Coasters Storage Holders Bulk for Square or Round Coasters Sets Fit 4 to 7Coasters**HANLANXUE**$22.17**5.0★**▲ 115%**](https://www.amazon.com/dp/B0G6LBLXY2)
**~~View all trending →~~**
## **What buyers say about coaster holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Overall, these are functional, well-made, and attractive”*
**Advertised Vs Actual Product**17%
*“Just what I needed”*
**Size-Overall**13%
*“Great fit”*
**Value For Money**6%
*“great for cheap”*
**Design-Overall**6%
*“I love the design”*
**Strength**5%
*“They are more sturdy than the picture offers”*
**Ease Of Cleaning**5%
*“easy to keep clean”*
**Ease Of Use**4%
*“easy to use”*
**Grip**4%
*“Love the grip”*
**Durability**3%
*“they've held up great”*
### **What buyers complain about **
**Size-Overall**32%
*“a bit loose”*
**Quality-Overall**12%
*“Low Quality”*
**Adhesion/Stickiness**8%
*“Cups Don't Stick”*
**Strength**6%
*“flimsy, cheap, cracked”*
**Value For Money**5%
*“is cheap”*
**Advertised Vs Actual Product**5%
*“sold separately or the box has misinformation on it”*
**Material Quality**4%
*“Cheap material”*
**Thickness**3%
*“But it won't hold many if they are too thick”*
**Durability**3%
*“It ended up breaking the first day when I was forcing the coaster into it”*
**Water Resistance**3%
*“Water still condensates through the rubber”*
### **Top return reasons **
**Size-Overall**67%
**Color**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Material Quality**4%
**Value For Money**2%
**Strength**2%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Grip**1%
## **Common questions**
- **Is coaster holder profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 67 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the coaster holder niche?**
- 43 brands and 50 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in coaster holder?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 2.3%.
- **When does demand for coaster holder peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the coaster holder niche?**
- Listings span $5.41–$32.73; the average listing price is $13.15 (sweet spot $15–$100). The average incumbent carries 370 reviews — the moat a new listing must climb.
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