---
title: "Search terms — coastal throw pillows - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/coastal-throw-pillows/search-terms"
last_updated: "2026-08-10T06:39:40.943Z"
locale: en
meta:
  description: "Niche score 47/100 · $156K/yr market · 658K searches/yr · $17.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $156K/yr market · 658K searches/yr · $17.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — coastal throw pillows - Flapen"
---

# **coastal throw pillows**

**Skip it**

Weak search conversion (1.3%) — this niche doesn't clear our bar today.

Market size 33Growth 37Conversion 17Competition 85Returns 51Price range 70Avg price 82Brand share 60Review moat 25Quality gap 27

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.91**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.39–$32.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$156K**

$156K/yr · 658K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,642.09**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

## Search terms