---
title: "Search terms — coastal throw blanket - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/coastal-throw-blanket/search-terms"
last_updated: "2026-08-05T22:58:47.585Z"
locale: en
meta:
  description: "Niche score 56/100 · $64K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $64K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — coastal throw blanket - Flapen"
---

# **coastal throw blanket**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 63Conversion 18Competition 85Returns 39Price range 80Avg price 90Brand share 95Review moat 45Quality gap 50

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.85**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$9.36–$39.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+40.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,983.42**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$64K**

$64K/yr · 213K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms