---
title: "Clove Candle — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/clove-candle"
last_updated: "2026-08-10T04:13:15.991Z"
locale: en
meta:
description: "Niche score 38/100 · $35K/yr market · 40K searches/yr · $18.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $35K/yr market · 40K searches/yr · $18.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clove Candle — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **clove candle**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 22Conversion 57Competition 14Returns 96Price range 65Avg price 83Brand share 8Review moat 41Quality gap 53
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.01**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.41–$27.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,433.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$35K**
$35K/yr · 40K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clove candle is a $35K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clove candle market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$90K–$108K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#312**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **70%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle64% - A Cheerful Giver11% - Just Makes Scents10% - Village Candle8% - Sweet Water Decor4% - FF FRAGRFLOWING3%
## **Demand**
Weekly Amazon search volume, last 43 weeks — -5.4% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/home-kitchen/clove-candle/trend)
## **Top clove candle search terms**
- **clove candle**11K/yr-15.4%3.6% conv. - **yankee candle kitchen spice**7K/yr+4.0%11.4% conv. - **cinnamon clove candle**5K/yr+26.2%2.8% conv. - **orange clove candle**6K/yr-19.6%2.5% conv. - **kitchen spice candle**4K/yr-11.5%10.9% conv. - **orange cinnamon candle**3K/yr+33.5%7.5% conv. - **kitchen spice yankee candle**4K/yr-21.4%14.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/clove-candle/search-terms)
## **Top clove candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$11K45%$16K60%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.95**4.7★1,126 rev](https://www.amazon.com/dp/B0F3F5F9D7) [2**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Kitchen Spice**Yankee Candle**$25.28**4.5★86 rev](https://www.amazon.com/dp/B08TZT5F2N) [3**Clove Scented Candle | Warm and Spicy Ground Cloves | Hand Poured in The USA by Just Makes Scents (8 oz)**Just Makes Scents**$14.73**4.0★211 rev](https://www.amazon.com/dp/B08NHQ2VHP) [4**Village Candle Orange Cinnamon Large Glass Apothecary Jar Scented Candle 21.25 oz 21 Ounce**Village Candle**$18.79**4.5★8,903 rev](https://www.amazon.com/dp/B07HBMMJ25) [5**A Cheerful Giver Orange Cinnamon Clove - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Women Orange**A Cheerful Giver**$27.51**4.4★3,508 rev](https://www.amazon.com/dp/B005S4LKNO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.95**1,126 rev1y ago](https://www.amazon.com/dp/B0F3F5F9D7) [**Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.01**1,420 rev1y ago](https://www.amazon.com/dp/B0F3DRTCB2) [**Fall Candle Clove Cinnamon Scented Candles for Home Natural Soy Autumn Candle Aromatherapy Candle 7 oz Jar Candles Fall Gifts for Women Men**FF FRAGRFLOWING**$8.41**589 rev1y ago](https://www.amazon.com/dp/B0F66WCVH8) [**Sweet Water Decor Warm & Cozy Candle 9oz Amber Glass Jar Winter Scents**Sweet Water Decor**$18.74**572 rev3y ago](https://www.amazon.com/dp/B0C28S8CY8) [**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Kitchen Spice**Yankee Candle**$25.28**86 rev5y ago](https://www.amazon.com/dp/B08TZT5F2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Kitchen Spice**Yankee Candle**$25.28**4.5★**▲ 103%**](https://www.amazon.com/dp/B08TZT5F2N) [**A Cheerful Giver - Orange Cinnamon Clove Baby Scented Glass Jar Candle (6oz) with Lid & True to Life Fragrance Made in USA**A Cheerful Giver**$11.84**4.4★**▲ 76%**](https://www.amazon.com/dp/B005S4O7ZM) [**Clove Scented Candle | Warm and Spicy Ground Cloves | Hand Poured in The USA by Just Makes Scents (8 oz)**Just Makes Scents**$14.73**4.0★**▲ 67%**](https://www.amazon.com/dp/B08NHQ2VHP) [**Yankee Candle Spiced Pumpkin Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$16.01**4.4★**▲ 32%**](https://www.amazon.com/dp/B0F3DRTCB2) [**Village Candle Orange Cinnamon Large Glass Apothecary Jar Scented Candle 21.25 oz 21 Ounce**Village Candle**$18.79**4.5★**— 3%**](https://www.amazon.com/dp/B07HBMMJ25)
**~~View all trending →~~**
## **What buyers say about clove candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**71%
*“The fragrance is wonderful”*
**Quality-Overall**6%
*“Great quality candle with long burn time”*
**Brightness/Shine/Glow**6%
*“Light shines a little love”*
**Value For Money**5%
*“fair price”*
**Gifting Purpose**2%
*“Perfect gift or addition to your home”*
**Durability**2%
*“Yankee candle lasts”*
**Advertised Vs Actual Product**2%
*“as advertised”*
**Strength**1%
*“Very strong”*
**Comfort-Overall**1%
*“so relaxing, comforting and delightful”*
**Color**1%
*“Pretty”*
### **What buyers complain about **
**Smell**65%
*“The fragrance is just barely noticeable”*
**Value For Money**15%
*“Suddenly too expensive”*
**Size-Overall**4%
*“It's big,”*
**Quality-Overall**3%
*“not the best I've tried”*
**Thickness**2%
*“Glass container too thin”*
**Strength**1%
*“It is not as strong as I was hoping for”*
**Ease Of Use**1%
*“I couldnt use it after”*
**Flammable**1%
*“Burns Poorly”*
### **Top return reasons **
**Smell**75%
**Advertised Vs Actual Product**6%
**Size-Overall**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Color**3%
**Functionality-Overall**1%
**Stain Resistance**1%
**Gifting Purpose**1%
**Product Condition**1%
## **Common questions**
- **Is clove candle profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 10 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the clove candle niche?**
- 6 brands and 35 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in clove candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.9%.
- **What does it cost to enter the clove candle niche?**
- Listings span $8.41–$27.51; the average listing price is $18.01 (sweet spot $15–$100). The average incumbent carries 2,434 reviews — the moat a new listing must climb.
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