---
title: "Clorox Toilet Brush — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/clorox-toilet-brush"
last_updated: "2026-08-11T05:36:06.212Z"
locale: en
meta:
description: "Niche score 39/100 · $95K/yr market · 54K searches/yr · $14.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $95K/yr market · 54K searches/yr · $14.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Clorox Toilet Brush — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **clorox toilet brush**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 26Conversion 95Competition 20Returns 98Price range 45Avg price 70Brand share 8Review moat 9Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.44**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.44–$24.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$95K**
$95K/yr · 54K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****33,029.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, clorox toilet brush is a $95K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **clorox toilet brush market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$87K–$116K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**118**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**1%**
- Clorox86% - OXO4% - Rubbermaid Commercial Products3% - LIBMAN COMMERCIAL2% - oshang2% - SetSail2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +0.6% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/clorox-toilet-brush/trend)
## **Top clorox toilet brush search terms**
- **clorox toilet brush**29K/yr+1.5%9.5% conv. - **toilet brush clorox**11K/yr-2.5%11.2% conv. - **clorox toilet bowl brush**8K/yr+15.9%8.9% conv. - **clorox toilet brush and holder set**6K/yr-15.1%11.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/clorox-toilet-brush/search-terms)
## **Top clorox toilet brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clorox ToiletWand Disposable Toilet Cleaning System Kills 99.9% of Germs and Viruses Wand Caddy and 6 Refill Heads**Clorox**$12.28**4.7★142,696 rev](https://www.amazon.com/dp/B0010B5EQS) [2**Clorox Corner Toilet Bowl Brush with Under Rim Scrubber Includes Corner Storage Caddy White**Clorox**$8.93**4.6★5,269 rev](https://www.amazon.com/dp/B00R55CIRQ) [3**Clorox Covered Toilet Brush and Caddy with Splash Guard & Non-Skid Base 2-Piece White**Clorox**$13.59**4.6★35 rev](https://www.amazon.com/dp/B07D493F51) [4**Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads**Clorox**$21.06**4.7★142,696 rev](https://www.amazon.com/dp/B07ZGHZVRY) [5**Clorox Toilet Bowl Brush With Under Rim Scrubber**Clorox**$10.67**4.6★192 rev](https://www.amazon.com/dp/B07F4DTH5J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**40 Disposable Toilet Brush Replacement Pads Wall Mounted Toilet Holder Set Toilet Cleaning System Starter Kit Toilet Stick Pads (White)**Zpzrxm**$24.37**62 rev1y ago](https://www.amazon.com/dp/B0FZ9KJTFN) [**SetSail Toilet Brush and Holder Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning Nylon Bristles White & Grey**SetSail**$8.16**4,895 rev2y ago](https://www.amazon.com/dp/B0CD3MCQGS) [**oshang Disposable Toilet Brush - Toilet Bowl Cleaner Toilet Cleaning Supplies Toilet Brush with Holder 14 Refills for Deep Cleaning and Hygienic Bathroom Maintenance**oshang**$9.99**5,429 rev4y ago](https://www.amazon.com/dp/B09TL4MLZ3) [**Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush Storage Caddy and 16 Disinfecting Refill Heads**Clorox**$21.06**142,696 rev6y ago](https://www.amazon.com/dp/B07ZGHZVRY) [**Clorox Toilet Bowl Brush With Under Rim Scrubber**Clorox**$10.67**192 rev8y ago](https://www.amazon.com/dp/B07F4DTH5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40 Disposable Toilet Brush Replacement Pads Wall Mounted Toilet Holder Set Toilet Cleaning System Starter Kit Toilet Stick Pads (White)**Zpzrxm**$24.37**4.6★**▲ 270%**](https://www.amazon.com/dp/B0FZ9KJTFN) [**Clorox Covered Toilet Brush and Caddy with Splash Guard & Non-Skid Base 2-Piece White**Clorox**$13.59**4.6★**▲ 149%**](https://www.amazon.com/dp/B07D493F51) [**oshang Disposable Toilet Brush - Toilet Bowl Cleaner Toilet Cleaning Supplies Toilet Brush with Holder 14 Refills for Deep Cleaning and Hygienic Bathroom Maintenance**oshang**$9.99**4.6★**▲ 61%**](https://www.amazon.com/dp/B09TL4MLZ3) [**Clorox ToiletWand Disposable Toilet Cleaning System Kills 99.9% of Germs and Viruses Wand Caddy and 6 Refill Heads**Clorox**$12.28**4.7★**— 5%**](https://www.amazon.com/dp/B0010B5EQS) [**Clorox ToiletWand Disposable Toilet Cleaner Refills Rainforest Rush Scent 30 Count Kills 99.9% of Germs Touch-Free Toilet Cleaning**Clorox**$16.99**4.7★**— 1%**](https://www.amazon.com/dp/B014P0K2A8)
**~~View all trending →~~**
## **What buyers say about clorox toilet brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**29%
*“Cleans well”*
**Ease Of Use**15%
*“Convenient and easy”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**9%
*“Great buy”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**5%
*“This brush works very well”*
**Smell**3%
*“Fresh scent”*
**Size-Overall**2%
*“Fits perfect”*
**Durability**1%
*“No issues with durability”*
**Hygiene-Overall**1%
*“Easy and hygienic”*
### **What buyers complain about **
**Ease Of Cleaning**15%
*“messy to clean up”*
**Quality-Overall**10%
*“Not the best construction quality”*
**Durability**7%
*“dont see that lasting”*
**Value For Money**5%
*“Not worth it”*
**Smell**4%
*“Smelled bad”*
**Size-Overall**4%
*“The container is small”*
**Ease Of Use**4%
*“Not the easiest product to use”*
**Functionality-Overall**3%
*“Cannot work with it when it is”*
**Strength**2%
*“Cheap and flimsy”*
**Color**2%
*“this was gray”*
### **Top return reasons **
**Size-Overall**14%
**Value For Money**12%
**Advertised Vs Actual Product**10%
**Color**10%
**Defective Material/Parts**6%
**Product Condition**5%
**Functionality-Overall**5%
**Quality-Overall**4%
**Strength**4%
**Add-Ons/Attachments**3%
## **Common questions**
- **Is clorox toilet brush profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 16 tracked products. 90-day search growth is +0.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the clorox toilet brush niche?**
- 7 brands and 118 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in clorox toilet brush?**
- Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for clorox toilet brush peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the clorox toilet brush niche?**
- Listings span $3.44–$24.37; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 33,030 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)