---
title: "Trend — clean linen wax melts - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/clean-linen-wax-melts/trend"
last_updated: "2026-08-10T11:07:59.356Z"
locale: en
meta:
  description: "Niche score 52/100 · $97K/yr market · 144K searches/yr · $14.25 avg price. Soft demand (-9.1% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 52/100 · $97K/yr market · 144K searches/yr · $14.25 avg price. Soft demand (-9.1% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — clean linen wax melts - Flapen"
---

# **clean linen wax melts**

**Worth a look**

Shows low returns (0.5%), but soft demand (-9.1% this quarter) keeps it on the watch list.

Market size 24Growth 20Conversion 56Competition 73Returns 97Price range 50Avg price 69Brand share 34Review moat 73Quality gap 55

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****569.59**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$14.25**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.95–$23.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$97K**

$97K/yr · 144K searches

**Growth**

**Bad****-9.1%**

90-day search growth — must beat 0% to launch

## Trend