---
title: "Citrus Candle — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/citrus-candle"
last_updated: "2026-08-10T03:09:21.776Z"
locale: en
meta:
description: "Niche score 49/100 · $146K/yr market · 117K searches/yr · $17.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $146K/yr market · 117K searches/yr · $17.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Citrus Candle — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **citrus candle**
**Skip it**
Soft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 20Conversion 76Competition 26Returns 96Price range 77Avg price 80Brand share 30Review moat 48Quality gap 63
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.41–$34.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,671.24**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$146K**
$146K/yr · 117K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, citrus candle is a $146K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citrus candle market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$213K–$255K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**10%**
- Yankee Candle65% - Molensun10% - AOOVOO5% - 1OAK3% - LEOBEN COMPANY3% - Capri Blue3% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -9.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/citrus-candle/trend)
## **Top citrus candle search terms**
- **citrus candle**38K/yr+1.4%4.5% conv. - **sage and citrus yankee candle**18K/yr-21.8%14.5% conv. - **yankee candle sage and citrus**14K/yr-24.7%11.0% conv. - **citrus candles**9K/yr+4.2%2.0% conv. - **citrus candles for home**11K/yr-18.4%4.8% conv. - **sage and citrus**5K/yr+38.4%5.1% conv. - **sage and citrus candle**6K/yr-16.0%9.6% conv. - **candle citrus**3K/yr-1.8%6.7% conv. - **citrus scented candle**4K/yr-22.8%4.5% conv. - **yankee candles sage and citrus**4K/yr-29.8%11.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/citrus-candle/search-terms)
## **Top citrus candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$59K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.11**4.6★937 rev](https://www.amazon.com/dp/B0F3DQPLSP) [2**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Sage & Citrus**Yankee Candle**$18.18**4.6★782 rev](https://www.amazon.com/dp/B08TZJCHF6) [3**Molensun Sage & Citrus Scented Candles Aromatherapy Jar Candle 7 oz Long Lasting Candles Soy Wax Candle Gift for Women**Molensun**$9.41**4.1★144 rev](https://www.amazon.com/dp/B0D8VRL2ZG) [4**Yankee Candle Sage & Citrus Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$17.79**4.6★782 rev](https://www.amazon.com/dp/B0F3DQMCJB) [5**AOOVOO Citrus Lemon Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly Non Toxic Air Freshing Soy Candle 9 oz Up to 50 Hours Burn time**AOOVOO**$13.36**3.9★1,397 rev](https://www.amazon.com/dp/B0DMNHNFL1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**M&SENSE Lemon Soy Candle 11.3oz Summer Citrus Grapefruit Scented**M&SENSE**$17.48**77 rev5mo ago](https://www.amazon.com/dp/B0GBTR29VJ) [**Bath & Body Works Single Wick Candle Sweet Orange & Agave Candle Long-Lasting Burn Up to 45 Hours Exclusively Fragranced Soy Wax Blend 8 oz - 1 Pack**Bath & Body Works**$15.89**35 rev6mo ago](https://www.amazon.com/dp/B0GLQY5VGF) [**SVECKE Sage and Citrus Scented Candles 7oz Soy Wax Candle Long Lasting Aromatherapy Jar Candle for Home Scented Long Burning Candle Gift for Women and Men**SVECKE**$9.49**332 rev11mo ago](https://www.amazon.com/dp/B0FNWPN155) [**Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.11**937 rev1y ago](https://www.amazon.com/dp/B0F3DQPLSP) [**Yankee Candle Sicilian Lemon Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.88**441 rev1y ago](https://www.amazon.com/dp/B0F3DSZDHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bath & Body Works Single Wick Candle Sweet Orange & Agave Candle Long-Lasting Burn Up to 45 Hours Exclusively Fragranced Soy Wax Blend 8 oz - 1 Pack**Bath & Body Works**$15.89**4.4★**▲ 288%**](https://www.amazon.com/dp/B0GLQY5VGF) [**M&SENSE Lemon Soy Candle 11.3oz Summer Citrus Grapefruit Scented**M&SENSE**$17.48**4.4★**▲ 152%**](https://www.amazon.com/dp/B0GBTR29VJ) [**Wickless Citrus Scented Candles for Candle Warmer Lamp Many Scents to Choose 100% Non-Toxic Soy Wax Candle Melts for Warming Plate Handmade in The USA (Citrus Sunshine)**Scentury**$18.60**4.5★**▲ 148%**](https://www.amazon.com/dp/B0DSTCVFNP) [**Colonial Candle Lemon Drop Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn**Colonial Candle**$15.36**4.3★**▲ 73%**](https://www.amazon.com/dp/B0BZJBV12F) [**Capri Blue Volcano Scented Candles - Luxury Glass Jar Candles for Home Scented with Tropical Fruit & Sugared Citrus - Soy Wax Blend - Blue Color (19 oz)**Capri Blue**$34.26**4.7★**▲ 52%**](https://www.amazon.com/dp/B000YBFJQU)
**~~View all trending →~~**
## **What buyers say about citrus candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Great fragrance”*
**Brightness/Shine/Glow**5%
*“It also comes in a bright”*
**Quality-Overall**5%
*“Excellent supplier and product”*
**Value For Money**4%
*“Worth it”*
**Gifting Purpose**3%
*“Gift”*
**Durability**2%
*“They glass casing makes them super durable and the give our home a sense of cleanliness and peace”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Strength**1%
*“Very strong”*
**Color**1%
*“The added bonus is the jar it comes in is a gorgeous blue that matches my house”*
**Design-Overall**1%
*“Simple and elegant”*
### **What buyers complain about **
**Smell**62%
*“Gross scent”*
**Value For Money**9%
*“it is very disappointing that for its high price”*
**Size-Overall**4%
*“Candle should be larger”*
**Quality-Overall**3%
*“poor quality candle”*
**Strength**3%
*“not as strong”*
**Durability**2%
*“Wick doesn't last”*
**Flammable**1%
*“Ive had a burning for a few hours”*
**Functionality-Overall**1%
*“the candle does not work”*
**Natural Resource Wastage**1%
*“Waste”*
**Leak-Proof**1%
*“Bottles all leaked in package”*
### **Top return reasons **
**Smell**78%
**Advertised Vs Actual Product**7%
**Size-Overall**5%
**Value For Money**2%
**Leak-Proof**1%
**Flammable**1%
**Color**1%
**Defective Material/Parts**1%
**Product Condition**1%
**Functionality-Overall**0%
## **Common questions**
- **Is citrus candle profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the citrus candle niche?**
- 11 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in citrus candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **When does demand for citrus candle peak?**
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the citrus candle niche?**
- Listings span $9.41–$34.26; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.
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