---
title: "Trend — citronella votive candles - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/citronella-votive-candles/trend"
last_updated: "2026-08-10T01:25:16.799Z"
locale: en
meta:
  description: "Niche score 67/100 · $27K/yr market · 16K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $27K/yr market · 16K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — citronella votive candles - Flapen"
---

# **citronella votive candles**

**Worth a look**

Shows demand growing +294.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 100Conversion 84Competition 68Returns 82Price range 63Avg price 82Brand share 64Review moat 51Quality gap 82

**Growth**

**Incredible****+294.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.93**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$7.18–$28.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,459.75**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$27K**

$27K/yr · 16K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Trend