---
title: "Citronella Votive Candles — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/citronella-votive-candles"
last_updated: "2026-08-06T01:35:50.151Z"
locale: en
meta:
description: "Niche score 67/100 · $27K/yr market · 16K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $27K/yr market · 16K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Votive Candles — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **citronella votive candles**
**Worth a look**
Shows demand growing +294.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 100Conversion 84Competition 68Returns 82Price range 63Avg price 82Brand share 64Review moat 51Quality gap 82
**Growth**
**Incredible****+294.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.93**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.18–$28.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,459.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$27K**
$27K/yr · 16K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, citronella votive candles is a $27K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella votive candles market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$27K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#350**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 91%
**Open market**
**28%**
- Hyoola21% - PARNOO19% - Aottom13% - Grcdoyvl7% - fclayvts7% - Murphy's Naturals6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +294.7% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 20.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/citronella-votive-candles/trend)
## **Top citronella votive candles search terms**
- **citronella votive candles**8K/yr+333.7%6.4% conv. - **citronella votive candles outdoor**6K/yr+259.4%8.1% conv. - **citronella votives**3K/yr+279.5%8.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/citronella-votive-candles/search-terms)
## **Top citronella votive candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set of 72 Votive Citronella Candles - Summer Scented Candles - for Indoor/Outdoor Use - 10 Hour Burn Time - Made in USA**PARNOO**$27.04**4.4★1,016 rev](https://www.amazon.com/dp/B08CJFVV6Y) [2**HYOOLA Citronella Votive Candles - 10 Hour Burn Time - 50 Pack Ideal Bug Repellent Candles European Made**Hyoola**$21.93**3.9★639 rev](https://www.amazon.com/dp/B07NQY435P) [3**Tealight Citronella Candles Outdoor 4Hours Soy Wax Tea Lights Candles for Patio Garden Yard Terrace Camping Home Indoor Party 30 Pack Acrylic Votive Candles for Weddings Shabbat Events**Aottom**$15.35**4.2★21 rev](https://www.amazon.com/dp/B0GS5VCDGJ) [4**Set of 20 x 2.0 oz Votive Citronella Candles in Glass Cup Decorative Candle Yellow Citronella Tea Lights Indoor Outdoor Patio Scented Candles Bulk**Grcdoyvl**$19.99**4.2★350 rev](https://www.amazon.com/dp/B0CY7S82Q6) [5**Citronella Pillar Candles for Outdoor Use 12-Pack**Aottom**$16.13**4.0★35 rev](https://www.amazon.com/dp/B0GX948KYL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Pillar Candles for Outdoor Use 12-Pack**Aottom**$16.13**35 rev2mo ago](https://www.amazon.com/dp/B0GX948KYL) [**Tealight Citronella Candles Outdoor 4Hours Soy Wax Tea Lights Candles for Patio Garden Yard Terrace Camping Home Indoor Party 30 Pack Acrylic Votive Candles for Weddings Shabbat Events**Aottom**$15.35**21 rev4mo ago](https://www.amazon.com/dp/B0GS5VCDGJ) [**12 Pack Yellow Citronella Pillar Candles Outdoor & Intdoor Lemongrass Scented Pillar Candles Smokeless Dripless Citronella Candle Set for Patio Home Garden Weddings Pool Party in Summer**AOTOIE**$18.17**13 rev6mo ago](https://www.amazon.com/dp/B0GK9BR5SK) [**Fclayvts 8-Hour 50Pack Citronella Tealight Candles Outdoor and Indoor Summer Scented Candle Natural Soy Wax Candle for Home Patio Garden Yard Balcony BBQ Birthday Emergency**fclayvts**$20.56**43 rev6mo ago](https://www.amazon.com/dp/B0GHR9KKRP) [**Fclayvts 3.5-Hour 50Pack Citronella Tealight Candles Outdoor and Indoor Summer Scented Candle Natural Soy Wax Candle for Home Patio Garden Yard Balcony BBQ Birthday Emergency.**fclayvts**$15.11**43 rev6mo ago](https://www.amazon.com/dp/B0GHR5LRYZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tealight Citronella Candles Outdoor 4Hours Soy Wax Tea Lights Candles for Patio Garden Yard Terrace Camping Home Indoor Party 30 Pack Acrylic Votive Candles for Weddings Shabbat Events**Aottom**$15.35**4.2★**▲ 75%**](https://www.amazon.com/dp/B0GS5VCDGJ) [**Citronella Pillar Candles for Outdoor Use 12-Pack**Aottom**$16.13**4.0★**▲ 75%**](https://www.amazon.com/dp/B0GX948KYL) [**12 Pack Yellow Citronella Pillar Candles Outdoor & Intdoor Lemongrass Scented Pillar Candles Smokeless Dripless Citronella Candle Set for Patio Home Garden Weddings Pool Party in Summer**AOTOIE**$18.17**4.5★**▲ 74%**](https://www.amazon.com/dp/B0GK9BR5SK) [**Natural Citronella Tea Light Candles Tiny Soy Wax Aromatherapy Citronella Tealights Set of 12-4 Hours Burning - Great Gift for Summer Outdoors Home Garden Patio Balcony**DEYBBY**$7.18**4.5★**▲ 61%**](https://www.amazon.com/dp/B0B1285FVB) [**Murphys Naturals Citronella Mosquito Repellent Tea Light Candles 12-Pack**Murphy's Naturals**$13.54**4.3★**▲ 47%**](https://www.amazon.com/dp/B06XKZ2CF2)
**~~View all trending →~~**
## **What buyers say about citronella votive candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**25%
*“Nice subtle scent”*
**Value For Money**9%
*“Worth it”*
**Brightness/Shine/Glow**7%
*“Makes for a lovely ambience with a warm, soft glow”*
**Quality-Overall**6%
*“Overall no complaints”*
**Size-Overall**5%
*“Cute size”*
**Suitable For Indoor**4%
*“Probably good for indoor use”*
**Ease Of Use**4%
*“This set is so convenient”*
**Advertised Vs Actual Product**3%
*“the candles have performed as expected”*
**Durability**3%
*“They are very durable”*
**Fire Resistance**2%
*“The candles burn well”*
### **What buyers complain about **
**Size-Overall**19%
*“These candles are small”*
**Pest/Insect Control**9%
*“for bug repellent I'm not convinced”*
**Smell**8%
*“Awful smell”*
**Functionality-Overall**8%
*“Only burne 1-2 hours not 3 hours as indicated”*
**Advertised Vs Actual Product**4%
*“Deceptive Marketing”*
**Quality-Overall**4%
*“They are made cheaply”*
**Durability**3%
*“It definitely doesn't last 4 hours either”*
**Value For Money**2%
*“The only downside is that I later saw them much cheaper on another site”*
**Flammable**1%
*“Wick burned out too fast”*
**Ease Of Cleaning**1%
*“They were also very messy no matter what holder I selected”*
### **Top return reasons **
**Size-Overall**34%
**Smell**23%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Value For Money**6%
**Pest/Insect Control**5%
**Color**5%
**Defective Material/Parts**4%
**Flammable**1%
**Quality-Overall**1%
## **Common questions**
- **Is citronella votive candles profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 28 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +294.7%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the citronella votive candles niche?**
- 18 brands and 47 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in citronella votive candles?**
- Top complaints mined from reviews: Size-Overall, Pest/Insect Control, Smell. The return rate is 1.6%.
- **When does demand for citronella votive candles peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 20.8× the quietest.
- **What does it cost to enter the citronella votive candles niche?**
- Listings span $7.18–$28.50; the average listing price is $17.93 (sweet spot $15–$100). The average incumbent carries 1,460 reviews — the moat a new listing must climb.
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