---
title: "Trend — citronella pillar candles outdoor - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/citronella-pillar-candles-outdoor/trend"
last_updated: "2026-08-10T11:03:45.973Z"
locale: en
meta:
  description: "Niche score 64/100 · $24K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $24K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — citronella pillar candles outdoor - Flapen"
---

# **citronella pillar candles outdoor**

**Worth a look**

Shows demand growing +206.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 98Conversion 68Competition 41Returns 87Price range 74Avg price 90Brand share 56Review moat 91Quality gap 81

**Growth**

**Incredible****+206.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****188.22**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$20.97**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.30–$36.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****$24K**

$24K/yr · 19K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend