---
title: "Citronella Pillar Candles Outdoor — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/citronella-pillar-candles-outdoor"
last_updated: "2026-08-09T23:39:40.521Z"
locale: en
meta:
description: "Niche score 64/100 · $24K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $24K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Citronella Pillar Candles Outdoor — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **citronella pillar candles outdoor**
**Worth a look**
Shows demand growing +206.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 98Conversion 68Competition 41Returns 87Price range 74Avg price 90Brand share 56Review moat 91Quality gap 81
**Growth**
**Incredible****+206.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****188.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$20.97**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.30–$36.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$24K**
$24K/yr · 19K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, citronella pillar candles outdoor is a $24K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citronella pillar candles outdoor market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$31K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**20%**
- Aottom23% - OFUN16% - Simply Soson12% - AOTOIE10% - Mister Candle10% - Murrilome8%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +206.4% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 29.8×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/citronella-pillar-candles-outdoor/trend)
## **Top citronella pillar candles outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Citronella Candles Outdoor - Set of 6 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home**Aottom**$17.56**4.0★18 rev](https://www.amazon.com/dp/B0GJRH2599) [2**Citronella Candles Outdoor - Large Citronella Pillar Candles for Patio 2x4 Inch Burns Up to 320 Hours Soy Wax Candles Backyard Garden Porch Deck Aromatherapy Candles**OFUN**$15.11**4.1★159 rev](https://www.amazon.com/dp/B0F1FB9D65) [3**Citronella Candles Outdoor - Set of 4 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home**Murrilome**$18.88**4.1★24 rev](https://www.amazon.com/dp/B0GRRH2SNJ) [4**Simply Soson Citronella Candle - Citronella Scented Pillar Candles Ivory - 3x6 inch - 3 Pack - Long Lasting Burn Outside Candles for Garden Yard Balcony Summer Camping**Simply Soson**$25.41**4.1★79 rev](https://www.amazon.com/dp/B09RZH5NCP) [5**Mister Candle Citronella Candles Ideal for Outdoor & Indoor 3x6 Pillar Candles Set of 3 Hand Poured White Premium Wax & Dripless 60 Hour Burn Time**Mister Candle**$36.84**4.4★613 rev](https://www.amazon.com/dp/B07D1ZW32F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Citronella Pillar Candles for Outdoor Use 12-Pack**Aottom**$16.13**35 rev2mo ago](https://www.amazon.com/dp/B0GX948KYL) [**Citronella Candles Outdoor - Set of 4 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home**Murrilome**$18.88**24 rev4mo ago](https://www.amazon.com/dp/B0GRRH2SNJ) [**Citronella Candles Outdoor 3 Pack Lemongrass Scented Pillar Candles Indoor Outdoor Long Lasting Citronella Pillar Candle for Home Garden Patio Yard Party Wedding(2x2in 2x3in 2x4in)**AOTOIE**$10.62**14 rev6mo ago](https://www.amazon.com/dp/B0GKG8122W) [**12 Pack Yellow Citronella Pillar Candles Outdoor & Intdoor Lemongrass Scented Pillar Candles Smokeless Dripless Citronella Candle Set for Patio Home Garden Weddings Pool Party in Summer**AOTOIE**$18.17**13 rev6mo ago](https://www.amazon.com/dp/B0GK9BR5SK) [**Citronella Candles Outdoor - Set of 6 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home**Aottom**$17.56**18 rev6mo ago](https://www.amazon.com/dp/B0GJRH2599)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Citronella Candles for Patio Set of 3 Ribbed Sage Green Pillar Candles for Summer Outdoor Soy Wax Modern Boho Home Decor Pillars Aesthetic Candle Gift Set for Garden and Indoor Use**MAKALONE**$34.23**4.2★**▲ 69%**](https://www.amazon.com/dp/B0FT7FSCW9) [**12 Pack Yellow Citronella Pillar Candles Outdoor & Intdoor Lemongrass Scented Pillar Candles Smokeless Dripless Citronella Candle Set for Patio Home Garden Weddings Pool Party in Summer**AOTOIE**$18.17**4.5★**▲ 68%**](https://www.amazon.com/dp/B0GK9BR5SK) [**Citronella Candles Outdoor 3 Pack Lemongrass Scented Pillar Candles Indoor Outdoor Long Lasting Citronella Pillar Candle for Home Garden Patio Yard Party Wedding(2x2in 2x3in 2x4in)**AOTOIE**$10.62**3.9★**▲ 68%**](https://www.amazon.com/dp/B0GKG8122W) [**Citronella Candles Outdoor - Set of 4 Citronella Pillar Candles for Patio Summer Outdoor Candles Bulk for Home Soy Wax Candle for Garden Camping Party Yard Balcony Wedding Decoration Candle for Home**Murrilome**$18.88**4.1★**▲ 68%**](https://www.amazon.com/dp/B0GRRH2SNJ) [**Citronella Pillar Candles for Outdoor Use 12-Pack**Aottom**$16.13**4.0★**▲ 67%**](https://www.amazon.com/dp/B0GX948KYL)
**~~View all trending →~~**
## **What buyers say about citronella pillar candles outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Smells so beautiful”*
**Quality-Overall**9%
*“Good quality”*
**Value For Money**7%
*“Worth the purchase”*
**Brightness/Shine/Glow**7%
*“Beautiful candles”*
**Size-Overall**5%
*“They are a pretty decent size”*
**Color**4%
*“Color is perfect”*
**Suitable For Indoor**4%
*“beautiful presentation for both indoor and outdoor occasions”*
**Advertised Vs Actual Product**4%
*“just as advertised”*
**Design-Overall**2%
*“aesthetic appeal”*
**Ease Of Cleaning**2%
*“These burn very cleanly”*
### **What buyers complain about **
**Size-Overall**25%
*“These candles are tiny”*
**Smell**12%
*“Dont like smell”*
**Value For Money**8%
*“I think the price should be dropped a few dollars to reflect that”*
**Advertised Vs Actual Product**5%
*“Deceptive Marketing”*
**Quality-Overall**3%
*“unfortunately the quality just isnt there”*
**Ease Of Cleaning**2%
*“They were also very messy no matter what holder I selected”*
**Heating**2%
*“the heat melted it too quickly”*
**Suitable For Outdoor**2%
*“Very disappointing and definitely not acceptable for an outdoor candle”*
**Color**1%
*“Not pure white”*
**Pest/Insect Control**1%
*“for bug repellent I'm not convinced”*
### **Top return reasons **
**Size-Overall**75%
**Advertised Vs Actual Product**10%
**Smell**10%
**Color**3%
**Thin**1%
**Value For Money**1%
**Pest/Insect Control**1%
**Display Colors**1%
**Functionality-Overall**1%
**Instructions/User Manual/Troubleshooting**0%
## **Common questions**
- **Is citronella pillar candles outdoor profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 18 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +206.4%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the citronella pillar candles outdoor niche?**
- 12 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in citronella pillar candles outdoor?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 1.4%.
- **When does demand for citronella pillar candles outdoor peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 29.8× the quietest.
- **What does it cost to enter the citronella pillar candles outdoor niche?**
- Listings span $7.30–$36.84; the average listing price is $20.97 (sweet spot $15–$100). The average incumbent carries 188 reviews — the moat a new listing must climb.
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