---
title: "Cinnamon Wax Melts — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cinnamon-wax-melts"
last_updated: "2026-08-10T04:16:24.139Z"
locale: en
meta:
description: "Niche score 43/100 · $23K/yr market · 36K searches/yr · $12.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $23K/yr market · 36K searches/yr · $12.12 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Cinnamon Wax Melts — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **cinnamon wax melts**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 16Conversion 62Competition 29Returns 96Price range 55Avg price 51Brand share 27Review moat 69Quality gap 81
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****745.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.72–$26.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.12**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$23K**
$23K/yr · 36K searches
According to Flapen's Amazon United States niche tracking, cinnamon wax melts is a $23K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamon wax melts market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**33**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**6%**
- Scentsationals46% - Shortie's Candle Company18% - TRUMIRI10% - SCENTORINI9% - Yankee Candle6% - Candle Warmers5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/cinnamon-wax-melts/trend)
## **Top cinnamon wax melts search terms**
- **cinnamon wax melts**24K/yr-14.9%7.5% conv. - **wax melts cinnamon**6K/yr-19.4%7.4% conv. - **cinnamon wax melts strong**6K/yr-67.7%1.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/cinnamon-wax-melts/search-terms)
## **Top cinnamon wax melts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scentsationals Red Hot Cinnamon Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.97**4.4★767 rev](https://www.amazon.com/dp/B09HWR7TCH) [2**Shorties Candle Company Cinnamon Bark Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117**Shortie's Candle Company**$7.63**4.3★2,870 rev](https://www.amazon.com/dp/B00U8IYHBC) [3**TRUMIRI Cinnamon Scented Wax Melts - Made with Non Toxic Soy Wax and Essential Oils - Long Lasting Strong Scent Pet Safe Candle Wax Cubes Tarts for Warmers - Fall Christmas**TRUMIRI**$5.72**3.5★25 rev](https://www.amazon.com/dp/B0G2TFXW26) [4**ScentSationals Red Hot Cinnamon Scented Wax Melts 2.5oz (6 Cubes)**Scentsationals**$5.93**4.2★162 rev](https://www.amazon.com/dp/B09HW47WNG) [5**ScentSationals Cinnamon Apples Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.98**4.4★1,441 rev](https://www.amazon.com/dp/B07DWPJY5V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TRUMIRI Cinnamon Scented Wax Melts - Made with Non Toxic Soy Wax and Essential Oils - Long Lasting Strong Scent Pet Safe Candle Wax Cubes Tarts for Warmers - Fall Christmas**TRUMIRI**$5.72**25 rev8mo ago](https://www.amazon.com/dp/B0G2TFXW26) [**Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Sparkling Cinnamon 6 Count (Pack of 4)**Yankee Candle**$26.32**27 rev1y ago](https://www.amazon.com/dp/B0FKC27PHH) [**SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent**SCENTORINI**$12.00**16 rev1y ago](https://www.amazon.com/dp/B0FHPVQZ5Y) [**Scentsationals Spicy Hots Cinnamon Scented Wax Melts 10oz (24 Cubes)**Scentsationals**$14.40**95 rev1y ago](https://www.amazon.com/dp/B0FDNGGQMW) [**SCENTORINI Wax Melts Scented Wax Cubes Cinnamon Roll Scent 4 Pack**SCENTORINI**$6.69**116 rev1y ago](https://www.amazon.com/dp/B0DFGWNS2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Sparkling Cinnamon 6 Count (Pack of 4)**Yankee Candle**$26.32**4.6★**▲ 400%**](https://www.amazon.com/dp/B0FKC27PHH) [**TRUMIRI Cinnamon Scented Wax Melts - Made with Non Toxic Soy Wax and Essential Oils - Long Lasting Strong Scent Pet Safe Candle Wax Cubes Tarts for Warmers - Fall Christmas**TRUMIRI**$5.72**3.5★**▲ 198%**](https://www.amazon.com/dp/B0G2TFXW26) [**Nice Buns - Sticky Cinnamon BUN Scented Wax MELT - Funny 1 Pack - 2 Ounces - 6 Cubes**The Candle Daddy**$6.14**4.4★**▲ 174%**](https://www.amazon.com/dp/B09V6TQBZW) [**SCENTORINI Wax Melts Wax Cubes 4 Cinnamon Roll & 4 Golden Apple Scent**SCENTORINI**$12.00**3.6★**▲ 148%**](https://www.amazon.com/dp/B0FHPVQZ5Y) [**Shorties Candle Company Cinnamon Bark Premium Wax Melts - 3 Oz. Strong & Long Lasting Non-Toxic - Made with Essential & Natural Oils - Formula 117**Shortie's Candle Company**$7.63**4.3★**▲ 43%**](https://www.amazon.com/dp/B00U8IYHBC)
**~~View all trending →~~**
## **What buyers say about cinnamon wax melts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**76%
*“Awesome aroma”*
**Value For Money**4%
*“Great value”*
**Quality-Overall**4%
*“Great product”*
**Durability**3%
*“long lasting”*
**Advertised Vs Actual Product**1%
*“Great product as described”*
**Efficiency**1%
*“Works great”*
**Heating**1%
*“Blazing hot”*
**Warmth**1%
*“Warm Long-Lasting Fragrance”*
**Strength**1%
*“ok potency”*
### **What buyers complain about **
**Smell**64%
*“No scent”*
**Value For Money**7%
*“Waste of money”*
**Durability**5%
*“it doesn't last”*
**Strength**5%
*“Way too strong”*
**Size-Overall**2%
*“These are smaller than normal”*
**Advertised Vs Actual Product**2%
*“Misrepresented”*
**Natural Resource Wastage**1%
*“Waste”*
**Moist/Dry**1%
*“Old and dry”*
**Product Condition**1%
*“Dry and old, crackled in the box”*
**Stain Resistance**1%
*“Color will stain”*
### **Top return reasons **
**Smell**82%
**Advertised Vs Actual Product**10%
**Value For Money**3%
**Heating**2%
**Comfort-Overall**1%
**Strength**1%
**Quality-Overall**1%
**Weight Heavy**1%
**Functionality-Overall**0%
**Size-Overall**0%
## **Common questions**
- **Is cinnamon wax melts profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the cinnamon wax melts niche?**
- 8 brands and 33 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in cinnamon wax melts?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
- **When does demand for cinnamon wax melts peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the cinnamon wax melts niche?**
- Listings span $5.72–$26.32; the average listing price is $12.12 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)