---
title: "Cinnamon Incense — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cinnamon-incense"
last_updated: "2026-08-10T01:54:06.232Z"
locale: en
meta:
description: "Niche score 45/100 · $71K/yr market · 63K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 45/100 · $71K/yr market · 63K searches/yr · $10.60 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Cinnamon Incense — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **cinnamon incense**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 30Conversion 89Competition 25Returns 96Price range 50Avg price 38Brand share 12Review moat 57Quality gap 70
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,203.77**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.07–$22.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.60**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$71K**
$71K/yr · 63K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cinnamon incense is a $71K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamon incense market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**2%**
- HEM39% - TRUMIRI25% - Bless International19% - Aroma Valley7% - Calmveda5% - Dinil3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/cinnamon-incense/trend)
## **Top cinnamon incense search terms**
- **cinnamon incense sticks**24K/yr+14.1%10.3% conv. - **cinnamon incense**24K/yr-9.1%6.4% conv. - **incienso de canela**9K/yr+5.7%8.2% conv. - **incense sticks cinnamon**4K/yr-0.7%8.6% conv. - **incense cinnamon**3K/yr-2.4%7.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/cinnamon-incense/search-terms)
## **Top cinnamon incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hem Cinnamon Incense Sticks (120 Sticks 6 Boxes Inside) - 9 Inches Long 20g per Box - Perfect for Meditation Rituals Cleansing & Yoga.**HEM**$7.22**4.5★2,497 rev](https://www.amazon.com/dp/B001H4KFQM) [2**Hem Incense Sticks Variety Pack #8 and Incense Stick Holder Bundle with 5 Cinnamon Based Fragrances**TRUMIRI**$11.69**4.5★747 rev](https://www.amazon.com/dp/B08VL8VX4R) [3**Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks**Bless International**$7.88**4.2★483 rev](https://www.amazon.com/dp/B0C2HXTCVN) [4**Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks**Bless International**$13.74**4.2★483 rev](https://www.amazon.com/dp/B0C2HTGVDD) [5**Cinnamon Incense Sticks - Pack of 100 Insence-Sticks - Incienso De Canela Made with Natural Inscent Ingredients - Scented Insense Non Toxic Incents**TRUMIRI**$7.79**4.2★110 rev](https://www.amazon.com/dp/B0G2KGZL9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cinnamon Incense Sticks - Pack of 100 Insence-Sticks - Incienso De Canela Made with Natural Inscent Ingredients - Scented Insense Non Toxic Incents**TRUMIRI**$7.79**110 rev8mo ago](https://www.amazon.com/dp/B0G2KGZL9R) [**Dinil Cinnamon Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance**Dinil**$8.30**10 rev1y ago](https://www.amazon.com/dp/B0FDXCBDHY) [**Cinnamon Incense Sticks - Incienso de Canela - Total 40 Insence-Sticks - Dual Pack of 20 Insense - Inciensos - Inscents - Natural Non Toxic Ingredients - Incents - Incence - Inscense**TRUMIRI**$7.07**261 rev2y ago](https://www.amazon.com/dp/B0CDMW46B4) [**Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks**Bless International**$7.88**483 rev3y ago](https://www.amazon.com/dp/B0C2HXTCVN) [**Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks**Bless International**$13.74**483 rev3y ago](https://www.amazon.com/dp/B0C2HTGVDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dinil Cinnamon Incense Sticks 100 Sticks | Hand-Rolled Charcoal-Free | Clean Burn Low Smoke | Aromatic Incense for Meditation Yoga & Home Fragrance**Dinil**$8.30**4.2★**▲ 217%**](https://www.amazon.com/dp/B0FDXCBDHY) [**Hem Cinnamon Apple Incense Sticks (120 Sticks 6 Boxes Inside) - 9 Inches Long 20g per Box - Cozy and Inviting Fragrance Evoking The Essence of Freshly Baked Apple Pie.**HEM**$8.00**4.1★**▲ 94%**](https://www.amazon.com/dp/B002XWVQTM) [**Havana Cinnamon Incense Stick Exotic - Calming Meditation Incense (80 Sticks) Charcoal Free Made from Upcycled Flowers | Give Gift of Fall Incense with Spicy & Sweet Tobaco Aroma (Incienso de Canela)**Calmveda**$13.72**4.4★**▲ 60%**](https://www.amazon.com/dp/B0BM7MPJD8) [**Cinnamon Incense Sticks - Pack of 100 Insence-Sticks - Incienso De Canela Made with Natural Inscent Ingredients - Scented Insense Non Toxic Incents**TRUMIRI**$7.79**4.2★**▲ 44%**](https://www.amazon.com/dp/B0G2KGZL9R) [**Bless-Organic-Cinnamon 100%-Natural-Handmade-Incense-Sticks**Bless International**$7.88**4.2★**▲ 24%**](https://www.amazon.com/dp/B0C2HXTCVN)
**~~View all trending →~~**
## **What buyers say about cinnamon incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Excellent smell”*
**Value For Money**15%
*“Definitely worth the price”*
**Quality-Overall**8%
*“Better than other ones Ive bought”*
**Advertised Vs Actual Product**1%
*“These Are Almost EXACTLY The Same”*
**Strength**1%
*“Very strong”*
**Size-Overall**1%
*“Nice variety and size and I appreciate the free sample”*
**Brightness/Shine/Glow**1%
*“Lighting This Incense Is Very Pleasurable”*
**Thickness**1%
*“Stick Is The Right Thickness”*
### **What buyers complain about **
**Smell**76%
*“Smell disgusting”*
**Advertised Vs Actual Product**3%
*“False Advertisement”*
**Quality-Overall**3%
*“Not made well”*
**Thickness**2%
*“Cheap thin sticks”*
**Flammable**2%
*“They just burn out so FAST :-”*
**Value For Money**2%
*“Price is too high or it would have gotten another star”*
**Allergies**1%
*“Too strong, irritated my eyes”*
**Durability**1%
*“don't last as long as a stick”*
**Ease Of Cleaning**1%
*“they also leave a bigger mess”*
**Adhesion/Stickiness**1%
*“don't last as long as a stick”*
### **Top return reasons **
**Smell**75%
**Advertised Vs Actual Product**10%
**Quality-Overall**3%
**Functionality-Overall**2%
**Value For Money**2%
**Defective Material/Parts**1%
**Flammable**1%
**Durability**1%
**Ease Of Use**1%
**Wet Cleaning**1%
## **Common questions**
- **Is cinnamon incense profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the cinnamon incense niche?**
- 7 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in cinnamon incense?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.8%.
- **When does demand for cinnamon incense peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cinnamon incense niche?**
- Listings span $7.07–$22.90; the average listing price is $10.60 (sweet spot $15–$100). The average incumbent carries 1,204 reviews — the moat a new listing must climb.
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