---
title: "Cinnamon Candle — $224K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cinnamon-candle"
last_updated: "2026-08-06T04:58:53.394Z"
locale: en
meta:
description: "Niche score 56/100 · $224K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $224K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cinnamon Candle — $224K/yr Amazon US Niche (2026) - Flapen"
---
# **cinnamon candle**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 20Conversion 76Competition 46Returns 97Price range 57Avg price 79Brand share 48Review moat 63Quality gap 73
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.77**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****993.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.17–$26.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$224K**
$224K/yr · 186K searches
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cinnamon candle is a $224K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cinnamon candle market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$252K–$335K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **57%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**19%**
- Yankee Candle46% - 1OAK15% - Glade6% - Putart5% - CANDLE-LITE5% - WoodWick(ウッドウィック)4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 15.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/cinnamon-candle/trend)
## **Top cinnamon candle search terms**
- **cinnamon candle**106K/yr-7.1%6.3% conv. - **cinnamon candles**22K/yr-11.5%5.1% conv. - **cinnamon candles scented strong**11K/yr-30.6%8.0% conv. - **yankee candle cinnamon**9K/yr+18.3%9.0% conv. - **cinnamon scented candles**8K/yr-22.2%5.9% conv. - **candle cinnamon**6K/yr-1.8%7.0% conv. - **candles cinnamon**5K/yr-17.9%8.1% conv. - **yankee candles cinnamon**5K/yr-18.4%8.6% conv. - **yankee candle cinnamon stick**3K/yr+54.2%7.6% conv. - **cinamon candle**3K/yr-32.2%9.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/cinnamon-candle/search-terms)
## **Top cinnamon candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$45K30%$67K40%$90K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Sparkling Cinnamon Christmas Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.50**4.6★1,126 rev](https://www.amazon.com/dp/B0F3DRYY1N) [2**1OAK Cinnamon Candle - Soy Wax Scented Candles - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$10.56**4.3★111 rev](https://www.amazon.com/dp/B0FJ1JY7VZ) [3**Yankee Candle Cinnamon Stick Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.84**4.5★307 rev](https://www.amazon.com/dp/B0F3DQ4PRV) [4**Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.81**4.6★832 rev](https://www.amazon.com/dp/B0F3DR5YWF) [5**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**4.8★159 rev](https://www.amazon.com/dp/B0G2T24PRB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**159 rev7mo ago](https://www.amazon.com/dp/B0G2T24PRB) [**Honey Cinnamon Scented Candle 13 oz Soy Wax Candle with Cotton Wick 76-Hour Clean Burning Non-Toxic Woodsy Scent for Relaxation & Focus Aromatherapy Candle Housewarming Gift**Fivefire**$9.60**6 rev8mo ago](https://www.amazon.com/dp/B0G4PHH24M) [**Homsolver Cozy Cinnamon Candle Scented Strong Christmas Candles Cinnamon Stick Apple Scented with 50+ Hours of Burn Time Fall & Winter Christmas Candles Gifts & Hoilday Home Dcor**Homsolver**$11.42**113 rev10mo ago](https://www.amazon.com/dp/B0FMK5CW2J) [**1OAK Cinnamon Candle - Soy Wax Scented Candles - Soy Candles for Home Scented - Long Burning Premium - Hand-Poured (7oz.)**1OAK**$10.56**111 rev11mo ago](https://www.amazon.com/dp/B0FJ1JY7VZ) [**Scented Candles for Home 2 Pack Wood Wick Cinnamon Apple Scented Candles Long Lasting Natural Soy Wax Candles with Gift Boxes Cozy Aromatherapy Candle for Home Decor**CJVIUS**$26.58**35 rev11mo ago](https://www.amazon.com/dp/B0FM3TLRGC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Honey Cinnamon Scented Candle 13 oz Soy Wax Candle with Cotton Wick 76-Hour Clean Burning Non-Toxic Woodsy Scent for Relaxation & Focus Aromatherapy Candle Housewarming Gift**Fivefire**$9.60**3.8★**▲ 667%**](https://www.amazon.com/dp/B0G4PHH24M) [**Yankee Candle Cinnamon Stick Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time**Yankee Candle**$18.20**4.5★**▲ 594%**](https://www.amazon.com/dp/B0FLZT6PR2) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.17**4.8★**▲ 447%**](https://www.amazon.com/dp/B0G2T24PRB) [**Scented Candles for Home 2 Pack Wood Wick Cinnamon Apple Scented Candles Long Lasting Natural Soy Wax Candles with Gift Boxes Cozy Aromatherapy Candle for Home Decor**CJVIUS**$26.58**3.5★**▲ 357%**](https://www.amazon.com/dp/B0FM3TLRGC) [**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Sparkling Cinnamon**Yankee Candle**$20.65**4.5★**▲ 163%**](https://www.amazon.com/dp/B08TZGBPK4)
**~~View all trending →~~**
## **What buyers say about cinnamon candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Long lasting fragrance”*
**Quality-Overall**5%
*“Good quality”*
**Brightness/Shine/Glow**5%
*“Light shines a little love”*
**Value For Money**5%
*“Good deal”*
**Gifting Purpose**3%
*“Perfect gift plus perfect fragnace”*
**Durability**2%
*“I will say the longevity is great”*
**Advertised Vs Actual Product**2%
*“Better than I expected”*
**Size-Overall**2%
*“Size is great”*
**Strength**1%
*“It's not overpowering”*
**Color**1%
*“Size and color are beautiful”*
### **What buyers complain about **
**Smell**58%
*“Not a strong smell at all”*
**Value For Money**6%
*“not worth more than $2.50”*
**Size-Overall**5%
*“The jars are small”*
**Quality-Overall**4%
*“poor quality”*
**Strength**4%
*“too weak”*
**Advertised Vs Actual Product**2%
*“Item not as described”*
**Functionality-Overall**1%
*“this one did not give the same effect”*
**Natural Resource Wastage**1%
*“Waste”*
**Burnt/Roasted/Overbaked**1%
*“Also burns for a long time”*
**Leak-Proof**1%
*“Horrible, the oil leaking out of the candles in the packaging”*
### **Top return reasons **
**Smell**69%
**Size-Overall**6%
**Value For Money**6%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Flammable**2%
**Product Condition**1%
**Gifting Purpose**1%
**Mechanism Issues**1%
## **Common questions**
- **Is cinnamon candle profitable to sell on Amazon United States?**
- The niche generates $224K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the cinnamon candle niche?**
- 16 brands and 60 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in cinnamon candle?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
- **When does demand for cinnamon candle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.3× the quietest.
- **What does it cost to enter the cinnamon candle niche?**
- Listings span $6.17–$26.58; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 993 reviews — the moat a new listing must climb.
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