---
title: "Christmas Wreath — $4.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/christmas-wreath"
last_updated: "2026-08-06T13:24:12.758Z"
locale: en
meta:
description: "Niche score 61/100 · $4.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 61/100 · $4.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Christmas Wreath — $4.9M/yr Amazon US Niche (2026) - Flapen"
---
# **christmas wreath**
**Worth a look**
Shows a $4.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 19Conversion 20Competition 79Returns 51Price range 78Avg price 95Brand share 93Review moat 52Quality gap 40
**Market size**
**Incredible****$4.9M**
$4.9M/yr · 10.8M searches
**Avg price**
**Incredible****$27.53**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****$6.88–$44.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,413.68**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, christmas wreath is a $4.9M/yr Amazon United States market (10.8M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas wreath market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$4.1M–$5.5M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **17.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**42%**
Top 20: 85%
**Top-5 click share**
**36%**
Top 20: 69%
**Open market**
**54%**
- Pinkpum17% - Vofuly9% - DDHS5% - Vlorart5% - HUZIYAHAN5% - petalyn5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
1.3M750KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 20.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/christmas-wreath/trend)
## **Top christmas wreath search terms**
- **wreaths for front door**1.7M/yr-10.4%0.7% conv. - **door wreath**881K/yr-7.2%0.6% conv. - **wreath**1.8M/yr-22.6%0.7% conv. - **wreaths**529K/yr-21.7%0.4% conv. - **outdoor wreath**202K/yr-10.1%0.8% conv. - **christmas wreath**2.8M/yr+109.4%0.0% conv. - **wreaths for front door clearance**115K/yr-18.2%0.6% conv. - **wreath for front door**154K/yr-12.2%0.8% conv. - **christmas wreaths for front door**1.4M/yr+194.2%0.0% conv. - **outdoor wreaths**64K/yr-4.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/christmas-wreath/search-terms)
## **Top christmas wreath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$194K8%$389K12%$583K16%$777K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pinkpum 20 Eucalyptus Wreath for Front Door Porch Window - Green Decor for Home Farmhouse - Spring Summer Fall All Seasons**Pinkpum**$20.15**4.4★6,028 rev](https://www.amazon.com/dp/B08QFBHYZC) [2**Spring Summer Wreath for Front Door Farmhouse White Floral Porch Decoration Front Door Hanger Housewarming Gift Buffalo Plaid Year Round Wreath Summer Home Decor**Vofuly**$37.34**4.6★997 rev](https://www.amazon.com/dp/B0CTCZSZLC) [3**DDHS 20 Boxwood Wreaths Front Door Artificial Spring Wreath. Wreaths for Front Door Farmhouse Wedding Green Year Round Indoor Outdoor for Summer Wreath St Patricks Day Decorations -(Hello Sign)**DDHS**$32.78**4.7★989 rev](https://www.amazon.com/dp/B0CPJ7Y1BM) [4**Vlorart Artificial Spring Summer Christmas Greenery Wreaths for Front Door Green Eucalyptus Leaf Wreath Decor Boxwood with Big Berries for Farmhouse Outside Year Round**Vlorart**$23.69**4.5★1,416 rev](https://www.amazon.com/dp/B0BNL7XFHD) [5**HUZIYAHAN 28In Large Boxwoods Door Wreaths for Front Door Spring Summer Outside All Season Green Year Round Artificial Greenery Wreath for Wall Window Rustic Farmhouse Home Outdoor Indoor Decorations**HUZIYAHAN**$41.63**4.7★346 rev](https://www.amazon.com/dp/B0G62XF35M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dushle 28 Large Boxwood Wreaths Front Door Artificial Green Spring Wreath with Sash Wreaths for Front Door Farmhouse Greenery Year Round Outdoor Indoor for Summer Wreath St Patricks Day Decoration**Dushle**$36.66**70 rev3mo ago](https://www.amazon.com/dp/B0GTLHGW45) [**JDKPK 28 Inch Large Eucalyptus Wreaths for Front Door Artificial Green Leaves Greenery Indoor Outdoor Wreath Home Decor Porch Window Wall Farmhouse Door Decorations Spring Summer Fall All Seasons**JDKPK**$41.98**150 rev6mo ago](https://www.amazon.com/dp/B0G5WM9JLN) [**Dushle 26 Large Eucalyptus Wreath for Front Door Spring Summer Greenery All Season Green Year Round Artificial Eucalyptus Leaves Wreath for Porch Farmhouse Home Wall Window Outdoor Indoor Decorations**Dushle**$33.45**152 rev6mo ago](https://www.amazon.com/dp/B0G5YBDDHJ) [**26 Large Boxwood Wreath for Front Door Window Porch Artificial Boxwoods Greenery Leaves Outdoor Indoor Wreath for Home Door Farmhouse Wall Decor Spring Summer All Seasons Green**Chiyinbao**$44.02**104 rev6mo ago](https://www.amazon.com/dp/B0G5Y7W9H1) [**HUZIYAHAN 28In Large Boxwoods Door Wreaths for Front Door Spring Summer Outside All Season Green Year Round Artificial Greenery Wreath for Wall Window Rustic Farmhouse Home Outdoor Indoor Decorations**HUZIYAHAN**$41.63**346 rev6mo ago](https://www.amazon.com/dp/B0G62XF35M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dushle 28 Large Boxwood Wreaths Front Door Artificial Green Spring Wreath with Sash Wreaths for Front Door Farmhouse Greenery Year Round Outdoor Indoor for Summer Wreath St Patricks Day Decoration**Dushle**$36.66**4.7★**▲ 221%**](https://www.amazon.com/dp/B0GTLHGW45) [**Summer Wreath for Front Door 24 Inch Spring Floral Wreaths with Artificial Daisy and Lavender for All Season Home Decor Easter Indoor Outdoor Wall Home Celebrations**Vsonker**$18.90**4.7★**▲ 163%**](https://www.amazon.com/dp/B0G6DQ6R3P) [**HUZIYAHAN 28In Large Boxwoods Door Wreaths for Front Door Spring Summer Outside All Season Green Year Round Artificial Greenery Wreath for Wall Window Rustic Farmhouse Home Outdoor Indoor Decorations**HUZIYAHAN**$41.63**4.7★**▲ 137%**](https://www.amazon.com/dp/B0G62XF35M) [**24 Inch Greenery Wreaths for Front Door Artificial Eucalyptus Wreath with White Berries and Mixed Green Leaves Year-Round Farmhouse Indoor Outdoor Door Wreath for Spring Summer Home Decor**ARTINCRAFIO**$33.02**4.4★**▲ 124%**](https://www.amazon.com/dp/B0FVVBLBW4) [**26 Large Boxwood Wreath for Front Door Artificial Spring Wreath Boxwood Leaves Greenery Outdoor Door Wreaths for Porch Window Home Farmhouse Wall Decor Green Year Round Indoor Outdoor All Seasons**Eqanro**$40.48**4.2★**▲ 121%**](https://www.amazon.com/dp/B0G5NF34JP)
**~~View all trending →~~**
## **What buyers say about christmas wreath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great quality and exactly as described”*
**Color**14%
*“very colorful”*
**Value For Money**13%
*“Great deal”*
**Size-Overall**10%
*“Fits the door well”*
**Advertised Vs Actual Product**9%
*“Beautiful as shown”*
**Embellishment/Embroidery Quality**7%
*“Nice and decorative”*
**Fluffiness**2%
*“Full and fluffy”*
**Design-Overall**2%
*“Well constructed”*
**Shape/Style**2%
*“Love this style”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Size-Overall**18%
*“very big”*
**Advertised Vs Actual Product**13%
*“False advertisement”*
**Quality-Overall**11%
*“Cheap quality”*
**Durability**4%
*“Not durable”*
**Value For Money**4%
*“Looks so expensive too”*
**Material Quality**4%
*“although is not the strongest quality material”*
**Smell**4%
*“Very strong odor”*
**Color**4%
*“The colors are also artificial and looks cheap”*
**Adhesion/Stickiness**3%
*“Faulty adhesive”*
**Fluffiness**2%
*“Took a little fluffing out”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**14%
**Quality-Overall**11%
**Color**7%
**Material Quality**5%
**Shape/Style**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is christmas wreath profitable to sell on Amazon United States?**
- The niche generates $4.9M/yr across 50 tracked products. 18 of 19 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the christmas wreath niche?**
- 34 brands and 48 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in christmas wreath?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 3.0%.
- **When does demand for christmas wreath peak?**
- Demand peaks in Nov–Dec; the busiest month runs 20.0× the quietest.
- **What does it cost to enter the christmas wreath niche?**
- Listings span $6.88–$44.02; the average listing price is $27.53 (sweet spot $15–$100). The average incumbent carries 1,414 reviews — the moat a new listing must climb.
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