---
title: "Trend — christmas wax melts - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/christmas-wax-melts/trend"
last_updated: "2026-08-10T14:15:56.790Z"
locale: en
meta:
  description: "Niche score 58/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 58/100 · $188K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — christmas wax melts - Flapen"
---

# **christmas wax melts**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 24Conversion 59Competition 85Returns 97Price range 46Avg price 75Brand share 32Review moat 58Quality gap 82

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$14.98**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,197.27**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$6.31–$22.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$188K**

$188K/yr · 248K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

## Trend