---
title: "Christmas Potpourri — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/christmas-potpourri"
last_updated: "2026-08-10T01:55:30.883Z"
locale: en
meta:
description: "Niche score 44/100 · $72K/yr market · 144K searches/yr · $20.33 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 44/100 · $72K/yr market · 144K searches/yr · $20.33 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Christmas Potpourri — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas potpourri**
**Skip it**
Soft demand (-16.4% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 17Conversion 31Competition 31Returns 75Price range 79Avg price 88Brand share 33Review moat 65Quality gap 87
**Avg price**
**Great****$20.33**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.60–$32.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****891.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$72K**
$72K/yr · 144K searches
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, christmas potpourri is a $72K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas potpourri market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$163K–$203K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,064**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **55%**
- **Out of stock**
- **36.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**15%**
- Aromatique30% - ANDALUCA21% - STRN14% - Qingbei Rina9% - SCENTORINI6% - Old Candle Barn6% - Open — no brand owns it (3 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 233.3×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/christmas-potpourri/trend)
## **Top christmas potpourri search terms**
- **christmas potpourri**90K/yr+75.9%2.1% conv. - **pine potpourri**5K/yr-42.1%2.6% conv. - **christmas potpourri bags**7K/yr+77.8%0.0% conv. - **potpourri christmas**6K/yr+19.5%0.0% conv. - **winter potpourri**8K/yr-77.1%0.0% conv. - **holiday potpourri**8K/yr-16.7%2.0% conv. - **christmas potpourri bowl filler**12K/yr-13.0%0.0% conv. - **winter potpourri bowl filler**4K/yr-93.2%0.0% conv. - **christmas potpourri mix**4K/yr-64.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/christmas-potpourri/search-terms)
## **Top christmas potpourri products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$22K40%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANDALUCA Home Fragrance Potpourri Bag with Fragrance Refresher Vial (Evergreen Pine)**ANDALUCA**$25.85**4.5★505 rev](https://www.amazon.com/dp/B07T92P5FG) [2**Aromatique The Smell of Christmas Potpourri Bag - Decorative Home Fragrance Perfect Winter Decoration Long Lasting Room Sachet Air Freshener Botanicals Catchall Bowl Filler Decor Xmas Centerpiece 7oz**Aromatique**$23.34**4.3★420 rev](https://www.amazon.com/dp/B07HCFKD6S) [3**Aromatique The Smell of Christmas Decorative Potpourri 14 Oz Bag**Aromatique**$31.18**4.6★599 rev](https://www.amazon.com/dp/B07HB8FJRM) [4**Christmas Potpourri Cinnamon Scented Decorative Bowl Filler Red 8.4 oz**Qingbei Rina**$13.04**4.0★7,792 rev](https://www.amazon.com/dp/B085VFS4NN) [5**STRN Potpourri Bowl Filler with Essential Oil Cinnamon & Apple Scent**STRN**$13.47**3.7★52 rev](https://www.amazon.com/dp/B0FK4WZ2Z1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STRN Potpourri Bowl Filler Winter Wreath Scented Dried Flower Bag**STRN**$11.87**25 rev11mo ago](https://www.amazon.com/dp/B0FND8PMXF) [**STRN Potpourri Bowl Filler with Essential Oil Cinnamon & Apple Scent**STRN**$13.47**52 rev1y ago](https://www.amazon.com/dp/B0FK4WZ2Z1) [**SCENTORINI Potpourri Bags 14 oz Scented Potpourri Bowl Filler**SCENTORINI**$19.79**70 rev1y ago](https://www.amazon.com/dp/B0DFYDS931) [**Hillhouse Naturals - Potpourri Pine Cones - Christmas Scent - 14 oz**Hillhouse Naturals**$27.37**13 rev3y ago](https://www.amazon.com/dp/B09JP1GQZL) [**Spiritual Kids 4oz Balsam Fir Potpourri made with Fragrant/Essential Oils Hand Made FREE SHIPPING SCENTED House Warming Gift!**Generic**$10.60**10 rev5y ago](https://www.amazon.com/dp/B09BB3XXW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spiritual Kids 4oz Balsam Fir Potpourri made with Fragrant/Essential Oils Hand Made FREE SHIPPING SCENTED House Warming Gift!**Generic**$10.60**5.0★**▲ 1000%**](https://www.amazon.com/dp/B09BB3XXW1) [**STRN Potpourri Bowl Filler with Essential Oil Cinnamon & Apple Scent**STRN**$13.47**3.7★**▲ 215%**](https://www.amazon.com/dp/B0FK4WZ2Z1) [**Claire Burke Fresh Royal Fir Scented Potpourri Bag and Oil Set Dried Flower Potpourri Bowl Filler | Spring Pine & Fresh Woods | Decorative Home Bathroom and Bedroom Fragrance | 2 Qt Bag 1 Count**Claire Burke**$32.23**4.3★**▲ 117%**](https://www.amazon.com/dp/B009IUVARU) [**Aromatique The Smell of Christmas Decorative Potpourri 14 Oz Bag**Aromatique**$31.18**4.6★**▲ 44%**](https://www.amazon.com/dp/B07HB8FJRM) [**STRN Potpourri Bowl Filler Winter Wreath Scented Dried Flower Bag**STRN**$11.87**3.4★**▲ 24%**](https://www.amazon.com/dp/B0FND8PMXF)
**~~View all trending →~~**
## **What buyers say about christmas potpourri**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Enjoyed the holiday fragrances”*
**Value For Money**10%
*“Excellent deal”*
**Quality-Overall**7%
*“Nice pieces”*
**Color**5%
*“The colors are pretty”*
**Moist/Dry**4%
*“Pretty and nice variety of dried items in the mix”*
**Design-Overall**4%
*“Looks... it looks ok. The doe baskets a bought to put it in are what make it look ok.”*
### **What buyers complain about **
**Smell**47%
*“Scent Does not Last”*
**Value For Money**20%
*“Not a good value”*
**Durability**7%
*“not if you want a lasting fragrant option”*
### **Top return reasons **
**Smell**81%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Defective Material/Parts**2%
**Size-Overall**2%
**Color**2%
## **Common questions**
- **Is christmas potpourri profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the christmas potpourri niche?**
- 9 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in christmas potpourri?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 2.0%.
- **When does demand for christmas potpourri peak?**
- Demand peaks in Nov–Dec; the busiest month runs 233.3× the quietest.
- **What does it cost to enter the christmas potpourri niche?**
- Listings span $10.60–$32.23; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 892 reviews — the moat a new listing must climb.
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