---
title: "Chinese New Year Tablecloth — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/chinese-new-year-tablecloth"
last_updated: "2026-08-10T00:39:22.385Z"
locale: en
meta:
description: "Niche score 29/100 · $12K/yr market · 33K searches/yr · $13.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $12K/yr market · 33K searches/yr · $13.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chinese New Year Tablecloth — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **chinese new year tablecloth**
**Skip it**
Soft demand (-86.0% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 34Competition 22Returns 37Price range 48Avg price 63Brand share 40Review moat 98Quality gap 37
**Review moat**
**Incredible****47.44**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.50**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.91–$24.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$12K**
$12K/yr · 33K searches
**Growth**
**Bad****-86.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, chinese new year tablecloth is a $12K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 29/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chinese new year tablecloth market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$27K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#2,345**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **31.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **250 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**9**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**12%**
- party greeting29% - LSJDEER22% - YVAINE11% - TKS MITLAN10% - Kafolix9% - Lide Road7% - Open — no brand owns it (2 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -86.0% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb · busiest ÷ quietest = 39.1×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/chinese-new-year-tablecloth/trend)
## **Top chinese new year tablecloth search terms**
- **chinese tablecloth**6K/yr-43.3%1.7% conv. - **chinese new year table cloth**4K/yr-67.7%0.0% conv. - **lunar new year tablecloth**4K/yr-71.1%0.0% conv. - **chinese new year tablecloth**10K/yr-96.3%1.2% conv. - **lunar new year table cloth**9K/yr-98.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/chinese-new-year-tablecloth/search-terms)
## **Top chinese new year tablecloth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**party greeting Hibachi Table Covers 3 Pack Japanese Disposable Plastic Tablecloth 54x108 Inch Chinese Decorations Cultural Tableware Spring Festival Plastic Table Cover for New Year Asian PartyRed**party greeting**$12.67**4.6★89 rev](https://www.amazon.com/dp/B0DJT3BJ7B) [2**LSJDEER 4 Pack Hibachi Party Tablecloth - Chinese Dragon Decorative Table Cover Hibachi Party Table Cloth Supplies for Chinese Japanese Decorations (51 x 86 Inches)**LSJDEER**$8.68**4.8★8 rev](https://www.amazon.com/dp/B0FMNM5RTY) [3**YVAINE 3 Pieces Chinese New Year Tablecover 2026 Chinese New Year Tablecloth Red and Gold Plastic Table Cover for Chinese Spring Festival Party Supplies**YVAINE**$12.86**4.4★10 rev](https://www.amazon.com/dp/B0BP7DRF9P) [4**TKS MITLAN Tablecloth Dragon Table Cloth Rectangle Table 60 x 84 Inch Traditional Flying Mascot Animal Chinese Dragons Kitchen Decorations for Home Dinner Party**TKS MITLAN**$22.99**4.2★116 rev](https://www.amazon.com/dp/B0CMLVZ86M) [5**Kafolix 3 Pieces Chinese New Year Tablecloth - 54 x108 Inches Disposable Red Plastic Table Cover with Lanterns and Fireworks for Lunar New Year Party Supplies Spring Festival Table Cloth Decorations**Kafolix**$7.84**4.5★80 rev](https://www.amazon.com/dp/B0DHMG6SK4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LSJDEER 4 Pack Hibachi Party Tablecloth - Chinese Dragon Decorative Table Cover Hibachi Party Table Cloth Supplies for Chinese Japanese Decorations (51 x 86 Inches)**LSJDEER**$8.68**8 rev11mo ago](https://www.amazon.com/dp/B0FMNM5RTY) [**LSJDEER 4 Pack Hibachi Party Tablecloth - Japanese Hibachi Party Decorative Hibachi Tablecover Japanese Table Cloth for Hibachi Chinese Decorations (51 x 86 Inches)**LSJDEER**$8.57**6 rev12mo ago](https://www.amazon.com/dp/B0FK4L3CYJ) [**Asian Style Bamboo Table Runner Ancient Chinese Paintings Zen Table Mat Placemat for Home Office Party Decor (Magnolia 12x48 Inch)**JOMBOTIK**$24.46**98 rev1y ago](https://www.amazon.com/dp/B0F27GZQW6) [**party greeting Hibachi Table Covers 3 Pack Japanese Disposable Plastic Tablecloth 54x108 Inch Chinese Decorations Cultural Tableware Spring Festival Plastic Table Cover for New Year Asian PartyRed**party greeting**$12.67**89 rev1y ago](https://www.amazon.com/dp/B0DJT3BJ7B) [**Kafolix 3 Pieces Chinese New Year Tablecloth - 54 x108 Inches Disposable Red Plastic Table Cover with Lanterns and Fireworks for Lunar New Year Party Supplies Spring Festival Table Cloth Decorations**Kafolix**$7.84**80 rev1y ago](https://www.amazon.com/dp/B0DHMG6SK4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Asian Style Bamboo Table Runner Ancient Chinese Paintings Zen Table Mat Placemat for Home Office Party Decor (Magnolia 12x48 Inch)**JOMBOTIK**$24.46**4.7★**▲ 700%**](https://www.amazon.com/dp/B0F27GZQW6) [**Lide Road 2 Pieces Chinese New Year Party Tablecloth Spring Festival Theme Table Cover 2026 New Year Table Cover for Birthday Party Decorations 54x87In**Lide Road**$4.91**5.0★**▲ 434%**](https://www.amazon.com/dp/B0CN969HGT) [**LSJDEER 4 Pack Hibachi Party Tablecloth - Japanese Hibachi Party Decorative Hibachi Tablecover Japanese Table Cloth for Hibachi Chinese Decorations (51 x 86 Inches)**LSJDEER**$8.57**4.4★**▲ 147%**](https://www.amazon.com/dp/B0FK4L3CYJ) [**TKS MITLAN Tablecloth Dragon Table Cloth Rectangle Table 60 x 84 Inch Traditional Flying Mascot Animal Chinese Dragons Kitchen Decorations for Home Dinner Party**TKS MITLAN**$22.99**4.2★**▲ 95%**](https://www.amazon.com/dp/B0CMLVZ86M) [**LSJDEER 4 Pack Hibachi Party Tablecloth - Chinese Dragon Decorative Table Cover Hibachi Party Table Cloth Supplies for Chinese Japanese Decorations (51 x 86 Inches)**LSJDEER**$8.68**4.8★**▲ 38%**](https://www.amazon.com/dp/B0FMNM5RTY)
**~~View all trending →~~**
## **What buyers say about chinese new year tablecloth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Gorgeous, excellent craftsmanship”*
**Size-Overall**15%
*“Fits great”*
**Drawing Experience**9%
*“Everything is perfect: The drawing, the coloring and the bamboo material”*
**Value For Money**9%
*“Good value”*
**Durability**6%
*“durable, it held up well through a full evening of food, drinks, and guests without tearing, and cleanup was as easy as wiping and tossing”*
**Ease Of Cleaning**6%
*“Nice look and easy clean”*
**Design-Overall**6%
*“I love the art design”*
**Advertised Vs Actual Product**5%
*“This is just as beautiful as described online”*
**Water Resistance**5%
*“It is waterproof not getting dirty one I use good easy to clean up”*
**Efficiency**5%
*“Works great”*
### **What buyers complain about **
**Smell**50%
*“Stinky”*
**Size-Overall**25%
*“It is as big as I thought”*
### **Top return reasons **
**Size-Overall**29%
**Smell**13%
**Material Quality**10%
**Value For Money**10%
**Advertised Vs Actual Product**10%
**Color**8%
**Quality-Overall**7%
**Display Colors**3%
**Thin**2%
**Functionality-Overall**2%
## **Common questions**
- **Is chinese new year tablecloth profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -86.0%. Flapen's verdict: Skip it (29/100).
- **How competitive is the chinese new year tablecloth niche?**
- 8 brands and 9 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in chinese new year tablecloth?**
- Top complaints mined from reviews: Smell, Size-Overall. The return rate is 4.1%.
- **When does demand for chinese new year tablecloth peak?**
- Demand peaks in Jan–Feb; the busiest month runs 39.1× the quietest.
- **What does it cost to enter the chinese new year tablecloth niche?**
- Listings span $4.91–$24.46; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.
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