---
title: "Chess Table — $221K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/chess-table"
last_updated: "2026-08-06T14:36:49.120Z"
locale: en
meta:
description: "Niche score 51/100 · $221K/yr market · 323K searches/yr · $207.48 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $221K/yr market · 323K searches/yr · $207.48 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Chess Table — $221K/yr Amazon US Niche (2026) - Flapen"
---
# **chess table**
**Worth a look**
Shows a thin review moat (240 avg reviews), but weak search conversion (0.3%) keeps it on the watch list.
Market size 42Growth 22Conversion 4Competition 65Returns 81Price range 8Avg price 45Brand share 80Review moat 88Quality gap 84
**Review moat**
**Great****240.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$207.48**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$221K**
$221K/yr · 323K searches
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$18.39–$1015.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, chess table is a $221K/yr Amazon United States market (323K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chess table market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$259K–$311K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,374**
- **Page quality**
- **0%**
- **Prime**
- **37%**
- **Sponsored**
- **68%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**55%**
Top 20: 92%
**Top-5 click share**
**46%**
Top 20: 82%
**Open market**
**39%**
- Frenchi Furniture16% - GSE Games & Sports Expert12% - ComeWay12% - COSIEST9% - VEVOR7% - HEY! PLAY!5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/chess-table/trend)
## **Top chess table search terms**
- **chess table**191K/yr-4.7%0.3% conv. - **chess table furniture**25K/yr-18.9%0.5% conv. - **outdoor chess table**10K/yr+57.9%0.1% conv. - **chess board table**16K/yr-19.8%0.3% conv. - **chess table and chairs set of 2**8K/yr+58.1%0.4% conv. - **chess table and chairs**20K/yr-42.1%0.0% conv. - **chess coffee table**7K/yr-0.1%0.2% conv. - **backgammon table**8K/yr-20.3%0.3% conv. - **checkers table**5K/yr+33.7%0.2% conv. - **chess tables**7K/yr-19.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/chess-table/search-terms)
## **Top chess table products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$13K9%$20K12%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GSE Wooden 3-in-1 Chess Checkers Backgammon Game Table Set with Game Pieces**GSE Games & Sports Expert**$130.58**4.4★159 rev](https://www.amazon.com/dp/B08KG27MX6) [2**Frenchi Furniture Table**Frenchi Furniture**$111.14**4.4★766 rev](https://www.amazon.com/dp/B0064ES7RO) [3**COSIEST Outdoor Side Table w Chessboard 14Concrete Faux Wooden Garden Stool Lightweight Decor Outdoor Round End Table Plant Stand for Garden and Deck Brown**COSIEST**$84.09**4.2★107 rev](https://www.amazon.com/dp/B0DHGJF8GT) [4**ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Cherry Finish**ComeWay**$312.36**5.0★2 rev](https://www.amazon.com/dp/B0GSFBR83R) [5**VEVOR 3-in-1 Chess Checkers Backgammon Table Set 18 Inch Premium Wooden Chess Table Deluxe Combo Game Table Furniture Set Chess Set Board Game Gift for Family Board Games**VEVOR**$82.49**4.4★162 rev](https://www.amazon.com/dp/B0CVX6P8S1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GODECOR 35 Folding Card Table for 4 Players Outdoor Portable Square Game Table with 4 Cup Holders & 4 Card Slots Heavy Duty Folding Legs for Patio Camping Picnic Party Backyard BBQ Black**GODECOR**$64.15**2 rev2mo ago](https://www.amazon.com/dp/B0GYS7LJRD) [**International Chess Small Side Table with Drawer Round Solid Wood Retro Style Side Table Suitable for Living Room Bedroom Corner Game Small Table.Coffee Table. (Green)**Generic**$65.38**1 rev4mo ago](https://www.amazon.com/dp/B0GT4WMD5Q) [**ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Cherry Finish**ComeWay**$312.36**2 rev4mo ago](https://www.amazon.com/dp/B0GSFBR83R) [**ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Deep Cherrywood**ComeWay**$332.18**2 rev4mo ago](https://www.amazon.com/dp/B0GSFMZ7VB) [**ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Black**ComeWay**$393.66**2 rev4mo ago](https://www.amazon.com/dp/B0GSFPCNCV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**International Chess Small Side Table with Drawer Round Solid Wood Retro Style Side Table Suitable for Living Room Bedroom Corner Game Small Table.Coffee Table. (Green)**Generic**$65.38**2.0★**▲ 285%**](https://www.amazon.com/dp/B0GT4WMD5Q) [**GODECOR 35 Folding Card Table for 4 Players Outdoor Portable Square Game Table with 4 Cup Holders & 4 Card Slots Heavy Duty Folding Legs for Patio Camping Picnic Party Backyard BBQ Black**GODECOR**$64.15**5.0★**▲ 279%**](https://www.amazon.com/dp/B0GYS7LJRD) [**ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Cherry Finish**ComeWay**$312.36**5.0★**▲ 276%**](https://www.amazon.com/dp/B0GSFBR83R) [**GSE Deluxe 3-in-1 Chess Checkers Backgammon Game Table Set with Game Pieces**GSE Games & Sports Expert**$398.84**4.4★**▲ 262%**](https://www.amazon.com/dp/B08QFS77GD) [**ComeWay Chess Table Reversible Chess Checker Game Table with 2 Drawers for Family Entertainment Room 3-in-1 Square Game Tray for Chess Checker Backgammon Black**ComeWay**$393.66**2.8★**▲ 219%**](https://www.amazon.com/dp/B0GSFPCNCV)
**~~View all trending →~~**
## **What buyers say about chess table**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Good Quality”*
**Value For Money**13%
*“Good value for price”*
**Magnetic Strength/Adsorption**9%
*“it is magnetic”*
**Gifting Purpose**6%
*“Birthday gift”*
**Strength**5%
*“This set has a genuinely sturdy feel”*
**Size-Overall**4%
*“The chess pieces are good size”*
**Design-Overall**4%
*“Well designed”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Assembly/Installation**3%
*“Easy assembly”*
**Portability**2%
*“Convenient for travel”*
### **What buyers complain about **
**Size-Overall**13%
*“It is very small”*
**Magnetic Strength/Adsorption**7%
*“I wish the magnets were a little bit stronger”*
**Value For Money**7%
*“Not worth price”*
**Assembly/Installation**5%
*“Build bad”*
**Durability**5%
*“broke after like 4 uses durability = bad”*
**Defective Material/Parts**5%
*“Damaged pieces”*
**Quality-Overall**4%
*“Poor quality control”*
**Grip**4%
*“Makes it a tad difficult keeping the pieces from sliding while playing”*
**Adhesion/Stickiness**2%
*“as if the glue didnt hold it so that pieces were all over the place”*
**Moist/Dry**2%
*“Would not recommend at all if you think you will ever be in a dry environment”*
### **Top return reasons **
**Size-Overall**37%
**Magnetic Strength/Adsorption**9%
**Defective Material/Parts**9%
**Value For Money**8%
**Quality-Overall**7%
**Advertised Vs Actual Product**6%
**Color**4%
**Scratch Resistance**3%
**Weight Heavy**3%
**Gifting Purpose**2%
## **Common questions**
- **Is chess table profitable to sell on Amazon United States?**
- The niche generates $221K/yr across 41 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the chess table niche?**
- 30 brands and 40 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in chess table?**
- Top complaints mined from reviews: Size-Overall, Magnetic Strength/Adsorption, Value For Money. The return rate is 1.7%.
- **When does demand for chess table peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the chess table niche?**
- Listings span $18.39–$1015.91; the average listing price is $207.48 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**flowers**](https://flapen.com/research/us/home-kitchen/flowers)$23.3M/yr+5.2%**Launch it**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)