---
title: "Charger Plates — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/charger-plates"
last_updated: "2026-08-10T14:57:34.305Z"
locale: en
meta:
description: "Niche score 56/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 56/100 · $1.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Charger Plates — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **charger plates**
**Worth a look**
Shows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 87Growth 18Conversion 11Competition 90Returns 13Price range 42Avg price 90Brand share 96Review moat 73Quality gap 48
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$58.06**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.5M**
$1.5M/yr · 3.1M searches
**Review moat**
**Good****560.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$11.43–$214.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, charger plates is a $1.5M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Aug 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charger plates market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$2.3M–$2.9M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**59 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**30%**
Top 20: 69%
**Top-5 click share**
**25%**
Top 20: 52%
**Open market**
**67%**
- KesaPlan9% - MAONAME7% - ELEGANT DISPOSABLES6% - Okllen4% - WDF4% - BAVIFY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
150K100KBlack Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/charger-plates/trend)
## **Top charger plates search terms**
- **charger plates**957K/yr-19.3%0.3% conv. - **gold charger plates**462K/yr-3.9%0.8% conv. - **chargers for dinner plates**377K/yr-24.4%0.4% conv. - **plate chargers**244K/yr-19.6%0.4% conv. - **gold chargers**175K/yr-1.8%1.1% conv. - **charger plates bulk**128K/yr-7.9%0.2% conv. - **white charger plates**78K/yr-1.1%0.4% conv. - **charger plate**80K/yr-11.3%0.2% conv. - **disposable charger plates**66K/yr-20.0%0.3% conv. - **charger plates bulk wedding 100**38K/yr+47.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/charger-plates/search-terms)
## **Top charger plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$46K6%$93K9%$139K12%$185K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KesaPlan 100PCS 13in Round Gold Placemats Disposable Paper Chargers Plate**KesaPlan**$25.32**4.4★959 rev](https://www.amazon.com/dp/B0CLXZTZQX) [2**WDF 12Inch Plastic Charger Plates - 25Pack Gold Charge for Dinner - Disposable Gold Charge Plates - Perfect for Dinner/Wedding Party/Elegant Tabletop Decor**WDF**$40.74**4.2★94 rev](https://www.amazon.com/dp/B0F25YV5NS) [3**BAVIFY 13 Round Woven Placemats Set of 10 Plate Chargers for Dining Table**BAVIFY**$26.98**4.6★484 rev](https://www.amazon.com/dp/B0DGD12S2H) [4**ELEGANT DISPOSABLES 13 Party Chargers Large Plates & Platters Pack of 6**ELEGANT DISPOSABLES**$13.09**4.0★177 rev](https://www.amazon.com/dp/B0B5S6PT1H) [5**Okllen 12 Pack Plastic Gold Charger Plates 13 Round Beaded Charger Plates for Wedding Catering Event Tabletop Decor**Okllen**$31.27**4.6★252 rev](https://www.amazon.com/dp/B09YDD8QTX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gereat Gold Charger Plates Bulk 100Pcs 13 Gold Reef Chargers for Wedding**Gereat**$154.65**53 rev5mo ago](https://www.amazon.com/dp/B0GRT7X5L7) [**Gereat Gold Charger Plates Bulk 50Pcs 13 Gold Reef Chargers for Dinner**Gereat**$79.24**53 rev8mo ago](https://www.amazon.com/dp/B0G48G7Q98) [**13 in Round Woven Placemats Plate Chargers Set of 12 Boho Farmhouse Rustic Woven Place Mats for Kitchen Dining Party Table Decor Rattan Wicker Table Mats Jute Braided Chargers for Dinner Plates**XOHUYD**$26.35**135 rev9mo ago](https://www.amazon.com/dp/B0FP9P5FDS) [**PLASTICPRO White Plastic Charger Plates with Beaded Edge Pack of 8 13 Elegant Round Disposable Chargers for Weddings Events Parties and Dinners**PLASTICPRO**$17.90**127 rev9mo ago](https://www.amazon.com/dp/B0FX4B5H28) [**Efavormart 10-Pack 13 Dusty Sage Green Gold Beaded Rim Charger Plates Economy Round Dinner Serving Trays for Botanical Themes and Garden Parties**Efavormart.com**$21.54**76 rev1y ago](https://www.amazon.com/dp/B0FFW8VHN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gereat Gold Charger Plates Bulk 100Pcs 13 Gold Reef Chargers for Wedding**Gereat**$154.65**4.3★**▲ 333%**](https://www.amazon.com/dp/B0GRT7X5L7) [**Gereat Gold Charger Plates Bulk 50Pcs 13 Gold Reef Chargers for Dinner**Gereat**$79.24**4.3★**▲ 328%**](https://www.amazon.com/dp/B0G48G7Q98) [**PLASTICPRO White Plastic Charger Plates with Beaded Edge Pack of 8 13 Elegant Round Disposable Chargers for Weddings Events Parties and Dinners**PLASTICPRO**$17.90**4.0★**▲ 221%**](https://www.amazon.com/dp/B0FX4B5H28) [**13 in Round Woven Placemats Plate Chargers Set of 12 Boho Farmhouse Rustic Woven Place Mats for Kitchen Dining Party Table Decor Rattan Wicker Table Mats Jute Braided Chargers for Dinner Plates**XOHUYD**$26.35**4.6★**▲ 96%**](https://www.amazon.com/dp/B0FP9P5FDS) [**Tomeurperf Gold Charger Plates Bulk 100Pcs - 13 Elegant Gold Chargers for Dinner Plates Wedding & Event Decorative Charger Plates Set**Tomeurperf**$180.80**4.4★**▲ 82%**](https://www.amazon.com/dp/B0DY67TJRR)
**~~View all trending →~~**
## **What buyers say about charger plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“These mats were of great quality and looked great”*
**Value For Money**9%
*“Value for money”*
**Charging**8%
*“Beautiful Charger”*
**Design-Overall**8%
*“Elegant Look,”*
**Color**7%
*“Great neutral color”*
**Size-Overall**5%
*“perfectly sized for any plate”*
**Strength**5%
*“They dont feel overly flimsy”*
**Durability**5%
*“Very durable”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Shape/Style**3%
*“Look very elegant”*
### **What buyers complain about **
**Quality-Overall**11%
*“Bad quality”*
**Thickness**11%
*“Super thin, some were cracked on delivery then other cracked later”*
**Strength**8%
*“Not very sturdy”*
**Charging**5%
*“Not a real charger”*
**Color**5%
*“more of a yellow tone”*
**Smell**5%
*“The smell is awful”*
**Size-Overall**4%
*“Slightly Smaller Than Expected”*
**Advertised Vs Actual Product**4%
*“Very misleading”*
**Material Quality**4%
*“very messy material”*
**Durability**3%
*“Started coming apart after a week of using”*
### **Top return reasons **
**Size-Overall**21%
**Color**20%
**Quality-Overall**8%
**Value For Money**7%
**Charging**7%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Thin**5%
**Strength**4%
**Smell**4%
## **Common questions**
- **Is charger plates profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 86 tracked products. 8 of 22 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the charger plates niche?**
- 59 brands and 68 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in charger plates?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Strength. The return rate is 8.4% — above our launch gate.
- **When does demand for charger plates peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the charger plates niche?**
- Listings span $11.43–$214.64; the average listing price is $58.06 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.
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