---
title: "Trend — charcoal incense burner - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/charcoal-incense-burner/trend"
last_updated: "2026-08-10T00:43:10.954Z"
locale: en
meta:
  description: "Niche score 54/100 · $89K/yr market · 221K searches/yr · $17.94 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:description": "Niche score 54/100 · $89K/yr market · 221K searches/yr · $17.94 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Aug 2026."
  "og:title": "Trend — charcoal incense burner - Flapen"
---

# **charcoal incense burner**

**Worth a look**

Shows low returns (1.2%), but soft demand (-24.6% this quarter) keeps it on the watch list.

Market size 22Growth 13Conversion 28Competition 80Returns 90Price range 77Avg price 82Brand share 83Review moat 49Quality gap 62

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.94**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Great****$6.12–$45.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,624.02**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$89K**

$89K/yr · 221K searches

**Growth**

**Bad****-24.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend