---
title: "Charcoal Incense Burner — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/charcoal-incense-burner"
last_updated: "2026-08-09T22:23:41.420Z"
locale: en
meta:
description: "Niche score 54/100 · $89K/yr market · 221K searches/yr · $17.94 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 54/100 · $89K/yr market · 221K searches/yr · $17.94 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Charcoal Incense Burner — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **charcoal incense burner**
**Worth a look**
Shows low returns (1.2%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Market size 22Growth 13Conversion 28Competition 80Returns 90Price range 77Avg price 82Brand share 83Review moat 49Quality gap 62
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.94**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$6.12–$45.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,624.02**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$89K**
$89K/yr · 221K searches
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, charcoal incense burner is a $89K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **charcoal incense burner market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$108K–$144K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**52%**
Top 20: 91%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**44%**
- M. ROSENFELD14% - New Age Imports, Inc.13% - THE JERUSALEM GIFT SHOP SINCE 200410% - HOCUROAY9% - LamDawn6% - ARO VATIKA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
8K6KSpike '24Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/charcoal-incense-burner/trend)
## **Top charcoal incense burner search terms**
- **charcoal incense burner**59K/yr-16.1%3.4% conv. - **resin incense burner**43K/yr-10.1%1.6% conv. - **resin burner**43K/yr-23.2%1.5% conv. - **frankincense burner**33K/yr-38.4%1.9% conv. - **frankincense resin burner**15K/yr-54.4%2.3% conv. - **incense resin burner**10K/yr-14.2%2.0% conv. - **incense charcoal burner**7K/yr-22.0%3.5% conv. - **loose incense burner**5K/yr+9.2%0.7% conv. - **charcoal burner incense**7K/yr-40.3%3.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/charcoal-incense-burner/search-terms)
## **Top charcoal incense burner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Age Imports Inc. India Small Decorated Brass Charcoal Screen Incense Burner with Wooden Coaster**New Age Imports, Inc.**$9.51**4.4★4,254 rev](https://www.amazon.com/dp/B002YZ6NIW) [2**Frankincense Resin Incense Burner Incense Censer Bakhoor Burner Charcoal Incense Burner Incense Burner with Handle Tongs for Yoga Spa Aromatherapy**HOCUROAY**$22.83**4.5★1,703 rev](https://www.amazon.com/dp/B09MDYZVGR) [3**Resin Incense Burner Dual Use Tea Light or Charcoal Heated | Adjustable Brass Design for Frankincense Myrrh & Copal | Spiritual Gift for Home Fragrance**THE JERUSALEM GIFT SHOP SINCE 2004**$29.80**4.1★567 rev](https://www.amazon.com/dp/B0B4KJVRR8) [4**Charcoal Discs to Burn Incense - 30 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 30 Instant Fire Coal Tablets**M. ROSENFELD**$9.91**4.5★1,636 rev](https://www.amazon.com/dp/B0CMTWXCQ6) [5**ARO VATIKA Incense Brass Burner (Black) | Used for Burning Charcoal Sambrani Dhoop & Resin | for Office Temple Prayer | Wooden Coasterto Hold | Home Purifying Loban Stand**ARO VATIKA**$9.62**4.4★495 rev](https://www.amazon.com/dp/B08DM3FGFZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Resin Incense Burner Set Adjustable Incense Burner Holder 100% Pure Copal & Frankincense Variety Tealight Resin Burner Kit for Cleansing Smudging Purification**Worldly Finds**$19.91**15 rev6mo ago](https://www.amazon.com/dp/B0GGTJ253W) [**Charcoal Incense Burners for Resin Frankincense & Bakhoor Heat-Resistant Ceramic Incense Burner kit for Charcoal Disk Sticks & Cones with Mess-Free Ash Catcher for Home Fragrance Relaxation Use**M. ROSENFELD**$17.51**60 rev9mo ago](https://www.amazon.com/dp/B0FXMQPXMB) [**Resin Incense Burner Bowl Set for Charcoal Frankincense & Resin Heat-Resistant Censer Incense Holder for Cones & Sticks with Clean Ash Catcher for Home Fragrance Relaxation & Traditional Use**M. ROSENFELD**$12.16**60 rev9mo ago](https://www.amazon.com/dp/B0FXB3Z8NR) [**Small Brass Charcoal Incense Burner for Frankincense Resin Incense Sticks for Home and Church Use Decorative Bakhoor Brass Incense Burner Provides Clean Burning Aroma and Spiritual Atmosphere**M. ROSENFELD**$15.87**60 rev9mo ago](https://www.amazon.com/dp/B0FXB82MT6) [**Classic Lotus Incense Burner2.7Inch Charcoal Incense Burner Holder Cone Incense Holder Cone Incense Cone Holder Bakhoor Burner for Home Office Decor Meditation and Spiritual Relaxation(Bronze Color)**HuGuWdy**$8.46**56 rev1y ago](https://www.amazon.com/dp/B0FD7RSVL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Small Brass Charcoal Incense Burner for Frankincense Resin Incense Sticks for Home and Church Use Decorative Bakhoor Brass Incense Burner Provides Clean Burning Aroma and Spiritual Atmosphere**M. ROSENFELD**$15.87**4.3★**▲ 256%**](https://www.amazon.com/dp/B0FXB82MT6) [**Charcoal Incense Burners for Resin Frankincense & Bakhoor Heat-Resistant Ceramic Incense Burner kit for Charcoal Disk Sticks & Cones with Mess-Free Ash Catcher for Home Fragrance Relaxation Use**M. ROSENFELD**$17.51**4.3★**▲ 184%**](https://www.amazon.com/dp/B0FXMQPXMB) [**Resin Incense Burner Set Adjustable Incense Burner Holder 100% Pure Copal & Frankincense Variety Tealight Resin Burner Kit for Cleansing Smudging Purification**Worldly Finds**$19.91**3.4★**▲ 165%**](https://www.amazon.com/dp/B0GGTJ253W) [**Charcoal Discs to Burn Incense - 10 pcs Charcoal for Incense Burning - 33 mm Most Quick Light Coals Tablets by M. ROSENFELD - 33 mm Resin Burner Rolls Pack of 10 Instant Fire Coal Tablets**M. ROSENFELD**$6.12**4.5★**▲ 93%**](https://www.amazon.com/dp/B0CMTXLQ94) [**Resin Incense Burner Bowl Set for Charcoal Frankincense & Resin Heat-Resistant Censer Incense Holder for Cones & Sticks with Clean Ash Catcher for Home Fragrance Relaxation & Traditional Use**M. ROSENFELD**$12.16**4.3★**▲ 77%**](https://www.amazon.com/dp/B0FXB3Z8NR)
**~~View all trending →~~**
## **What buyers say about charcoal incense burner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Value For Money**7%
*“Great Value”*
**Size-Overall**6%
*“are perfect size”*
**Design-Overall**6%
*“The design is classic”*
**Fire Resistance**5%
*“burns without a problem”*
**Smell**5%
*“Elegant Design with a Relaxing Aroma Experience”*
**Ease Of Use**5%
*“Easy to Use”*
**Brightness/Shine/Glow**3%
*“quite shiny and beautiful”*
**Efficiency**3%
*“they work fast”*
### **What buyers complain about **
**Size-Overall**18%
*“Not actual size”*
**Quality-Overall**9%
*“Not the best build quality”*
**Smell**9%
*“The smell is not strong at all And after a few days”*
**Flammable**6%
*“produce way too much smoke”*
**Heating**5%
*“It gets hot”*
**Durability**5%
*“Broke immediately”*
**Value For Money**4%
*“Over priced for what it is”*
**Functionality-Overall**3%
*“Does not work well”*
**Advertised Vs Actual Product**2%
*“Burn time not as stated”*
**Brightness/Shine/Glow**1%
*“Doesnt light up AT ALL”*
### **Top return reasons **
**Size-Overall**34%
**Functionality-Overall**13%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Smell**6%
**Flammable**5%
**Quality-Overall**4%
**Value For Money**4%
**Product Condition**3%
**Heating**2%
## **Common questions**
- **Is charcoal incense burner profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 51 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the charcoal incense burner niche?**
- 32 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in charcoal incense burner?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.2%.
- **When does demand for charcoal incense burner peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the charcoal incense burner niche?**
- Listings span $6.12–$45.57; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)