---
title: "Cedar Incense — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cedar-incense"
last_updated: "2026-08-10T08:51:15.622Z"
locale: en
meta:
description: "Niche score 58/100 · $137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 58/100 · $137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Cedar Incense — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **cedar incense**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 26Conversion 95Competition 67Returns 96Price range 78Avg price 73Brand share 48Review moat 62Quality gap 52
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.59–$41.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.75**
avg listing price — sweet spot $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,006.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$137K**
$137K/yr · 75K searches
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cedar incense is a $137K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Aug 2, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cedar incense market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$118K–$148K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#408**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 86%
**Open market**
**18%**
- MORNING STAR38% - HEM16% - nippon kodo8% - NIPPON KODO8% - Incienso de Santa Fe7% - TRUMIRI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
2K1KBlack Friday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/cedar-incense/trend)
## **Top cedar incense search terms**
- **morning star incense**25K/yr+10.1%7.7% conv. - **cedar incense**21K/yr+5.8%8.4% conv. - **cedar incense sticks**10K/yr-16.0%11.7% conv. - **cedarwood incense**5K/yr+13.9%8.1% conv. - **morning star incense sticks**7K/yr-27.8%10.0% conv. - **cedarwood incense sticks**3K/yr+7.8%10.1% conv. - **morningstar incense sticks**4K/yr-19.2%11.9% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/cedar-incense/search-terms)
## **Top cedar incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$20K20%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEM Cedar Incense Sticks Pack Of 120 Count | 100% Natural Pure House & Flower Powder | Fresh & Long Lasting Fragrance | Aromatherapy Incense For Air Purifier Stress Relief & Cleansing | Gift Set**HEM**$8.12**4.4★2,110 rev](https://www.amazon.com/dp/B001G41L3Y) [2**Morning Star Sandlewood Scent Japanese Incense Sticks 6 Box of 50 Sticks (Sage Sandalwood Cedarwood Musk Frankincense and Myrrh)**MORNING STAR**$25.60**4.7★665 rev](https://www.amazon.com/dp/B001B68ZHW) [3**Sandalwood Incense 200 Sticks - Morning Star**NIPPON KODO**$13.22**4.6★3,156 rev](https://www.amazon.com/dp/B001B6ALM4) [4**Morning Star Cedarwood 200 Sticks**MORNING STAR**$13.70**4.6★2,262 rev](https://www.amazon.com/dp/B00IZLIHXI) [5**Incienso de Santa Fe - Cedar Natural Wood Incense Bricks Without Holder 40 Count - Made in the USA**Incienso de Santa Fe**$10.39**4.3★1,615 rev](https://www.amazon.com/dp/B001BAF59Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natural Cedar Incense Sticks 100 Sticks No Charcoal Clean Burning Organic Non Toxic Insence 100% Natural sustainably harvested Spiritual Healing Calming Aroma for Positive Vibes**UNITEDPRIME**$10.32**8 rev1mo ago](https://www.amazon.com/dp/B0H29CXK3N) [**Cedar Incense Sticks - Pack of 100 Insence-Sticks Inciensos Aromaticos - Made with Natural Cedarwood Oil - Scented Insense Non Toxic Inscent Incence**TRUMIRI**$8.63**34 rev8mo ago](https://www.amazon.com/dp/B0G2KDRCYL) [**Cedar Mahogany Incense Sticks - Pack of 100 Inscents-Sticks - Inciensos Aromaticos para La Casa - Made with Natural Ingredients - Scented Insence Non Toxic Insense Incents**TRUMIRI**$8.74**85 rev8mo ago](https://www.amazon.com/dp/B0G2KHGL4J) [**Cedar Incense Sticks (50 Sticks) 100% Natural sustainably harvested Cedar Suitable for Yoga Meditation Relaxation and Spiritual Purification**RRTPPT**$16.06**22 rev11mo ago](https://www.amazon.com/dp/B0FN2TLCPJ) [**Innergy Cedarwood Incense Sticks No Bamboo Core Natural Wood Aroma**INNERGYINCENSE**$24.86**28 rev1y ago](https://www.amazon.com/dp/B0FCFJMKL4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natural Cedar Incense Sticks 100 Sticks No Charcoal Clean Burning Organic Non Toxic Insence 100% Natural sustainably harvested Spiritual Healing Calming Aroma for Positive Vibes**UNITEDPRIME**$10.32**4.2★**▲ 331%**](https://www.amazon.com/dp/B0H29CXK3N) [**Innergy Cedarwood Incense Sticks No Bamboo Core Natural Wood Aroma**INNERGYINCENSE**$24.86**4.8★**▲ 124%**](https://www.amazon.com/dp/B0FCFJMKL4) [**Cedar Incense Sticks - Pack of 100 Insence-Sticks Inciensos Aromaticos - Made with Natural Cedarwood Oil - Scented Insense Non Toxic Inscent Incence**TRUMIRI**$8.63**4.5★**▲ 80%**](https://www.amazon.com/dp/B0G2KDRCYL) [**HEM Cedar Incense Sticks Pack Of 120 Count | 100% Natural Pure House & Flower Powder | Fresh & Long Lasting Fragrance | Aromatherapy Incense For Air Purifier Stress Relief & Cleansing | Gift Set**HEM**$8.12**4.4★**▲ 54%**](https://www.amazon.com/dp/B001G41L3Y) [**Cedar Incense Sticks (50 Sticks) 100% Natural sustainably harvested Cedar Suitable for Yoga Meditation Relaxation and Spiritual Purification**RRTPPT**$16.06**4.0★**▲ 29%**](https://www.amazon.com/dp/B0FN2TLCPJ)
**~~View all trending →~~**
## **What buyers say about cedar incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Great fragrance”*
**Quality-Overall**10%
*“good quality incense”*
**Value For Money**3%
*“which in my journey I have found is economical”*
**Advertised Vs Actual Product**3%
*“product as promised”*
**Weight Light**2%
*“Not too heavy”*
**Ease Of Use**1%
*“I've reached a point in life where I truly appreciate the simple things”*
**Strength**1%
*“powerful”*
**Adhesion/Stickiness**1%
*“Love these plus no stick to throw away after”*
**Allergies**1%
*“Dont have allergies”*
**Gifting Purpose**1%
*“I think this is a great gift”*
### **What buyers complain about **
**Smell**51%
*“Subtle fragrance”*
**Quality-Overall**8%
*“I found the negative reviews to be correct”*
**Value For Money**6%
*“it isn't the cheapest”*
**Size-Overall**6%
*“Very small”*
**Strength**4%
*“they're very brittle”*
**Durability**3%
*“it simply broke”*
**Advertised Vs Actual Product**2%
*“So this is an error in the advertisement”*
**Warmth**1%
*“not the warm cedar smell I wanted”*
**Instructions/User Manual/Troubleshooting**1%
*“Theres no instructions or suggestions either”*
**Pest/Insect Control**1%
*“Good for incense not for bug repellent”*
### **Top return reasons **
**Smell**67%
**Advertised Vs Actual Product**13%
**Size-Overall**5%
**Quality-Overall**4%
**Defective Material/Parts**1%
**Value For Money**1%
**Durability**1%
**Adhesion/Stickiness**1%
**Strength**1%
**Product Condition**1%
## **Common questions**
- **Is cedar incense profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the cedar incense niche?**
- 14 brands and 54 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in cedar incense?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for cedar incense peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cedar incense niche?**
- Listings span $7.59–$41.67; the average listing price is $14.75 (sweet spot $15–$100). The average incumbent carries 1,007 reviews — the moat a new listing must climb.
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