---
title: "Cedar Candle — $264K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cedar-candle"
last_updated: "2026-08-06T13:52:42.055Z"
locale: en
meta:
description: "Niche score 43/100 · $264K/yr market · 165K searches/yr · $18.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $264K/yr market · 165K searches/yr · $18.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cedar Candle — $264K/yr Amazon US Niche (2026) - Flapen"
---
# **cedar candle**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 10Conversion 81Competition 10Returns 97Price range 95Avg price 85Brand share 0Review moat 34Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$15.30–$29.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$264K**
$264K/yr · 165K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,125.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-30.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cedar candle is a $264K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cedar candle market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$379K–$474K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Yankee Candle84% - Village Candle13% - Bath & Body Works4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -30.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 17.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/cedar-candle/trend)
## **Top cedar candle search terms**
- **balsam and cedar candle**22K/yr-0.4%2.9% conv. - **yankee candle balsam and cedar**41K/yr-56.7%8.5% conv. - **forest candle**6K/yr-11.3%1.6% conv. - **fresh balsam candle**13K/yr-35.4%4.4% conv. - **balsam and cedar yankee candle**16K/yr-31.5%11.6% conv. - **balsam cedar candle**6K/yr-19.3%2.0% conv. - **pine sol candle**2K/yr-15.0%0.2% conv. - **yankee candle pine**8K/yr-9.5%11.7% conv. - **yankee candles balsam and cedar**8K/yr-46.0%13.5% conv. - **pine candle scent**4K/yr-15.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/cedar-candle/search-terms)
## **Top cedar candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$40K30%$79K45%$119K60%$159K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**4.6★2,452 rev](https://www.amazon.com/dp/B0F3DPXQP1) [2**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar**Yankee Candle**$17.43**4.6★855 rev](https://www.amazon.com/dp/B08TZX48L3) [3**Village Candle Balsam Fir Large Apothecary Jar Scented Candle 21.25 oz. Green**Village Candle**$18.29**4.6★7,340 rev](https://www.amazon.com/dp/B002YX0GEQ) [4**Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$16.31**4.6★855 rev](https://www.amazon.com/dp/B0F3DRQ2P9) [5**Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Balsam & Cedar 6 Count (Pack of 3)**Yankee Candle**$16.42**4.5★2,774 rev](https://www.amazon.com/dp/B08XK44Z96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.30**2,452 rev1y ago](https://www.amazon.com/dp/B0F3DPXQP1) [**Yankee Candle Silver Sage & Pine Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**Yankee Candle**$16.10**88 rev1y ago](https://www.amazon.com/dp/B0F8KHNGTX) [**Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$16.31**855 rev1y ago](https://www.amazon.com/dp/B0F3DRQ2P9) [**Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Balsam & Cedar 6 Count (Pack of 3)**Yankee Candle**$16.42**2,774 rev5y ago](https://www.amazon.com/dp/B08XK44Z96) [**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar**Yankee Candle**$17.43**855 rev5y ago](https://www.amazon.com/dp/B08TZX48L3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Balsam & Cedar**Yankee Candle**$17.43**4.6★**▲ 307%**](https://www.amazon.com/dp/B08TZX48L3) [**Yankee Candle Silver Sage & Pine Fall Scented Candle 22oz Large Jar with up to 150 Hour Burn Time**Yankee Candle**$16.10**4.3★**▲ 95%**](https://www.amazon.com/dp/B0F8KHNGTX) [**Yankee Candle Balsam and Cedar Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable**Yankee Candle**$16.31**4.6★**▲ 21%**](https://www.amazon.com/dp/B0F3DRQ2P9) [**Bath & Body Works 3-Wick Candle in Fresh Balsam - packaging may vary**Bath & Body Works**$22.91**4.4★**▲ 13%**](https://www.amazon.com/dp/B00QMD64AY) [**Yankee Candle ScentPlug Refill for Plug in Air Fresheners Scented Oil Refills Long Lasting Home Fragrance Balsam & Cedar (Pack of 4)**Yankee Candle**$29.44**4.5★**— 7%**](https://www.amazon.com/dp/B077PNHCK6)
**~~View all trending →~~**
## **What buyers say about cedar candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Amazing Scent”*
**Quality-Overall**6%
*“Glass jar is really good quality”*
**Value For Money**5%
*“Very reasonable price”*
**Durability**4%
*“the longevity as well”*
**Gifting Purpose**4%
*“Christmas gift”*
**Brightness/Shine/Glow**3%
*“Great candles”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Color**1%
*“Attractive color”*
**Efficiency**1%
*“Works well”*
**Fun/Entertainment Experience**0%
*“Festive”*
### **What buyers complain about **
**Smell**64%
*“Very slight fragrance”*
**Value For Money**7%
*“the are expensive i thought”*
**Durability**5%
*“It does not last as long”*
**Quality-Overall**4%
*“Bad quality”*
**Flammable**4%
*“Burns like a tiny oil refinery with petroleum fumes”*
**Size-Overall**2%
*“Take note: this is a large candle”*
**Defective Material/Parts**2%
*“Picture of defect”*
**Advertised Vs Actual Product**1%
*“Not as expected”*
**Natural Resource Wastage**1%
*“Seems like a waste”*
**Filtration**1%
*“furnace filter after one month is BLACK”*
### **Top return reasons **
**Smell**66%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Functionality-Overall**3%
**Flammable**1%
**Leak-Proof**1%
**Heating**1%
**Defective Material/Parts**1%
**Product Condition**1%
## **Common questions**
- **Is cedar candle profitable to sell on Amazon United States?**
- The niche generates $264K/yr across 9 tracked products. 90-day search growth is -30.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the cedar candle niche?**
- 3 brands and 73 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cedar candle?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.7%.
- **When does demand for cedar candle peak?**
- Demand peaks in Jan–Dec; the busiest month runs 17.6× the quietest.
- **What does it cost to enter the cedar candle niche?**
- Listings span $15.30–$29.44; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 3,126 reviews — the moat a new listing must climb.
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