---
title: "Is Casserole Dish Worth Selling on Amazon US? — $410K/mo"
canonical_url: "https://flapen.com/research/us/home-kitchen/casserole-dish"
last_updated: "2026-09-18T12:59:58.150Z"
locale: en
meta:
  description: "Casserole Dish Amazon US estimated sales data: $410,000/month, -13.2% growth, $31.95 avg price. Worth selling? See the verdict."
  "og:description": "Casserole Dish Amazon US estimated sales data: $410,000/month, -13.2% growth, $31.95 avg price. Worth selling? See the verdict."
  "og:title": "Is Casserole Dish Worth Selling on Amazon US? — $410K/mo"
---

OverviewNichesProductsSearch terms

Flapen Score ## Casserole Dish against its category The dotted line is the Home & Kitchen average. Past it, Casserole Dish is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Casserole Dish market on Amazon at a glance Shoppers on Amazon United States searched for Casserole Dish 6.1M times last year and spent an estimated $4.9M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 58 out of 100, a Maybe. 01 · Demand ### An estimated 2.5% of those searches ended in a purchase. Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.<dl><dt>Searches, last 12 months</dt><dd>6.1M</dd><dt>Growth, 90 days vs prior 90</dt><dd>-13.2%</dd><dt>Conversion, latest week</dt><dd>2.5%</dd><dt>Market size, estimated</dt><dd>$4.9Ma year</dd><dt>Peak month</dt><dd>December3.5× the quietest month</dd><dt>Top search term</dt><dd>casserole dish877K searches a year</dd></dl>02 · Price ### A sale here is worth $31.95. Listings sell for $31.95 on average, from $9.81 to $63.90. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $31.95 that is $80K to $96K a year per listing.<dl><dt>Average price</dt><dd>$31.95inside the $15 to $100 sweet spot</dd><dt>Price range</dt><dd>$9.81–$63.90</dd><dt>Amazon United States median price</dt><dd>$24.38across 115,062 niches</dd><dt>Units sold a year</dt><dd>125K–150K</dd><dt>Units per listing a year</dt><dd>2,500–3,000</dd><dt>Revenue per listing a year</dt><dd>$80K–$96K</dd><dt>Returns</dt><dd>3.6%of orders · Amazon United States median 2.1%</dd></dl>03 · Entry bar ### The bar here is reviews. 75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #35 within Bakers & Casseroles. It carries 2,039 reviews at 4.59 stars, so a new listing needs social proof before a better product.<dl><dt>Sponsored listings</dt><dd>75%</dd><dt>Prime listings</dt><dd>97%</dd><dt>Out of stock, average day</dt><dd>6.6%</dd><dt>Average rank</dt><dd>#35in Bakers & Casseroles</dd><dt>Average rating</dt><dd>4.59 starsAmazon United States average 4.42 stars</dd><dt>Average reviews</dt><dd>2,039per listing</dd><dt>Listings tracked</dt><dd>60</dd></dl>04 · Newcomers ### 13 of last year's 14 launches cleared the first-year sales bar. 14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.<dl><dt>Launched, last 12 months</dt><dd>14</dd><dt>Successful launches</dt><dd>13Amazon's first-year sales bar</dd><dt>Average brand age</dt><dd>46 months</dd></dl>Products ## Top Casserole Dish products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take only 37% of clicks. An open shelf where new products get seen. Brands**30 **▲rising Sellers**464** Top-5 brand share**62%** Top 20: 94% Top-5 click share**37%** Top 20: 69% Open market**33%**- Brand 122% - Brand 213% - Brand 312% - Brand 49% - Brand 56% - Brand 65% Demand ## Casserole Dish search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll350K250KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.5× Search terms ## Top Casserole Dish search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **casserole dish**877K/yr-8.3%1.4% conv. - **casserole dish with lid**609K/yr-2.8%0.9% conv. - **baking dish**687K/yr-13.1%1.7% conv. - **pyrex baking dish**486K/yr-19.5%3.2% conv. - **casserole dishes for oven**535K/yr-20.5%1.3% conv. - **baking dishes**318K/yr+7.1%1.0% conv. - **lasagna pan**297K/yr-16.2%1.5% conv. - **glass baking dish**207K/yr+6.2%2.3% conv. - **pyrex baking dish with lid**222K/yr-15.7%2.4% conv. - **9x13 glass baking dish with lid**190K/yr+4.3%3.9% conv. Reviews and returns ## What reviews say buyers love and hate about Casserole Dish We read the reviews and the return reasons for every product selling here.**17%**of positive reviews mention “Quality-Overall”**15%**of negative reviews mention “Size-Overall”**3.6%**of orders come back > **“Huge” **_A buyer, on “Size-Overall”15% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 19 topics**Negative****Positive****Quality-Overall**+0.5010%17%3% of returns“Awesome quality”**Size-Overall**—15%10%56% of returns“Huge”**Durability**−0.1212%4%“Broken easily”**Baking**+1.4511%“EXCELLENT BAKING PAN”**Value For Money**+0.362%7%6% of returns“Excellent value for money”**Advertised Vs Actual Product**+0.233%5%7% of returns“Exactly what I needed”**Ease Of Cleaning**+0.887%“Clean easy”**Cooking Experience**+0.226%“Cooks well and evenly”**Strength**—2%3%“They are sturdy”**Weight Heavy**—5%4% of returns“abnormally heavy”**Rusts/Corrodes**−0.044%“rust is coming out”**Ease Of Use**−0.014%“Not user friendly”**Thickness**−0.024%“They are very shallow”**Storage Capacity**+0.373%“Very nice storage containers”**Scratch Resistance**—3% of returnsReturn reason only. No review mentions it.**Product Condition**—3% of returnsReturn reason only. No review mentions it.**Color**—2% of returnsReturn reason only. No review mentions it.**Handle Quality**—2% of returnsReturn reason only. No review mentions it.**Sharpness**—1% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. 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Shoppers spend $4.9M a year across 60 tracked products. 13 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew -13.2% in the last 90 days.How competitive is the Casserole Dish niche on Amazon United States? 30 brands and 464 sellers compete in Casserole Dish on Amazon United States. The top 5 Casserole Dish products take 37% of clicks, and the top 5 brands take 62%.What do buyers complain about in Casserole Dish? Casserole Dish buyers on Amazon United States complain most about Size-Overall, Durability, and Quality-Overall. An estimated 3.6% of orders come back.When does demand for Casserole Dish peak? Search demand for Casserole Dish on Amazon United States peaks in Jan–Feb–Nov–Dec, and the busiest month runs 3.5× the quietest.What does it cost to enter the Casserole Dish niche? Casserole Dish sells for $31.95 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.81 to $63.90. The average product has 2,039 reviews, the count a new listing must catch up to.