--- title: "Is Cardinal Blanket Worth Selling on Amazon US? — $3K/mo" canonical_url: "https://flapen.com/research/us/home-kitchen/cardinal-blanket" last_updated: "2026-09-18T12:59:56.854Z" locale: en meta: description: "Cardinal Blanket Amazon US estimated sales data: $2,840/month, -31.6% growth, $21.42 avg price. Worth selling? See the verdict." "og:description": "Cardinal Blanket Amazon US estimated sales data: $2,840/month, -31.6% growth, $21.42 avg price. Worth selling? See the verdict." "og:title": "Is Cardinal Blanket Worth Selling on Amazon US? — $3K/mo" --- OverviewNichesProductsSearch terms Flapen Score ## Cardinal Blanket against its category The dotted line is the Home & Kitchen average. Past it, Cardinal Blanket is stronger. Inside it, weaker.Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality GapThis niche Category average [**See the method **](https://flapen.com/science) Market ## The Cardinal Blanket market on Amazon at a glance Shoppers on Amazon United States searched for Cardinal Blanket 72K times last year and spent an estimated $34K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe. 01 · Demand ### An estimated 2.2% of those searches ended in a purchase. Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
Searches, last 12 months
72K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.2%
Market size, estimated
$34Ka year
Peak month
December20.5× the quietest month
Top search term
cardinal blanket31K searches a year
02 · Price ### A sale here is worth $21.42. Listings sell for $21.42 on average, from $10.48 to $37.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.42 that is $0 to $2K a year per listing.
Average price
$21.42inside the $15 to $100 sweet spot
Price range
$10.48–$37.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%
03 · Entry bar ### The bar here is low. 83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #4,289 within Throws. It carries 193 reviews at 4.44 stars, so a new listing needs social proof before a better product.
Sponsored listings
83%
Prime listings
93%
Out of stock, average day
22.7%
Average rank
#4,289in Throws
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
193per listing
Listings tracked
42
04 · Newcomers ### 0 of last year's 19 launches cleared the first-year sales bar. 19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months
Products ## Top Cardinal Blanket products & what they sell for Every tracked product: its share of the shelf, its reviews, and its price.**Sign in to see the products** The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone. [Sign in](https://flapen.com/auth/login) Competition ## Competition: brands, sellers & click share The top 5 products take only 33% of clicks. An open shelf where new products get seen. Brands**34 **▼falling Sellers**37** Top-5 brand share**40%** Top 20: 85% Top-5 click share**33%** Top 20: 78% Open market**56%**- Brand 19% - Brand 29% - Brand 38% - Brand 48% - Brand 55% - Brand 64% Demand ## Cardinal Blanket search demand Weekly searches over the year, seasonality beneath. Pick a range.3M6M1YAll10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay Peak months: Nov, Dec · busiest ÷ quietest = 20.5× Search terms ## Top Cardinal Blanket search terms shoppers use The exact words shoppers type, with yearly volume, growth, and conversion.90D1Y - **cardinal blanket**31K/yr-16.5%2.0% conv. - **cardinal throw blanket**16K/yr-48.0%1.4% conv. - **cardinal quilt**6K/yr-32.8%0.4% conv. - **cardinal blankets and throws**10K/yr-53.9%2.1% conv. - **cardinals blanket**4K/yr-13.8%0.5% conv. - **cardinal throw**6K/yr-41.7%2.1% conv. Reviews and returns ## What reviews say buyers love and hate about Cardinal Blanket We read the reviews and the return reasons for every product selling here.**30%**of positive reviews mention “Soft Feel”**14%**of negative reviews mention “Thickness”**1.4%**of orders come back > **“Very thin,” **_A buyer, on “Thickness”14% of negative reviews mention the same topic_ Every topic ### Every topic buyers talk about, one row each. Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote. 20 topics**Negative****Positive****Soft Feel**—30%“This blanket is really soft and cozy”**Gifting Purpose**+1.146%17%“a perfect gift for my grandmaw”**Quality-Overall**−0.1311%8%8% of returns“it just looks very cheap”**Thickness**−0.0914%“Very thin,”**Advertised Vs Actual Product**−0.0511%15% of returns“False advertising when it comes to saying that this blanket is warm”**Color**+0.3610%19% of returns“colorful”**Size-Overall**−0.0510%21% of returns“They were huge”**Value For Money**−0.016%2%“not worth the money”**Upholstery/Fabric Quality**−0.036%“Poor quality fabric”**Design-Overall**+0.355%“Beautiful design”**Weight Light**+0.355%“Beautiful light weight”**Washability**+0.294%“Holds up as expected to washing”**Pet Friendly**—2%“My cat especially loves it”**Warmth**−0.022%“Save your money for a true warm”**Thin**—15% of returnsReturn reason only. No review mentions it.**Material Quality**—10% of returnsReturn reason only. No review mentions it.**Stain Resistance**—4% of returnsReturn reason only. No review mentions it.**Strength**—4% of returnsReturn reason only. No review mentions it.**Comfort-Overall**—2% of returnsReturn reason only. No review mentions it.**Weight Heavy**—2% of returnsReturn reason only. No review mentions it.Expand all rows Keep looking ## Related niches Niches in the same category that score near this one. Research these next. [All Home & Kitchen niches](https://flapen.com/research/us/home-kitchen/niches) [

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