---
title: "Candle Plate — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/candle-plate"
last_updated: "2026-08-10T00:35:27.182Z"
locale: en
meta:
description: "Niche score 47/100 · $128K/yr market · 415K searches/yr · $13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $128K/yr market · 415K searches/yr · $13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Candle Plate — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **candle plate**
**Skip it**
Soft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 13Conversion 29Competition 86Returns 29Price range 72Avg price 63Brand share 95Review moat 75Quality gap 22
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Good****505.52**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.57–$42.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.57**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$128K**
$128K/yr · 415K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, candle plate is a $128K/yr Amazon United States market (415K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **candle plate market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$109K–$136K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**48 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**40%**
Top 20: 82%
**Top-5 click share**
**29%**
Top 20: 72%
**Open market**
**55%**
- Hanobe9% - Beeutik9% - khtumeware9% - SUJUN8% - Alice Lane7% - Apsvwys5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/candle-plate/trend)
## **Top candle plate search terms**
- **candle plate**133K/yr-20.8%1.8% conv. - **candle dish**78K/yr-35.8%1.5% conv. - **candle plate holder**33K/yr-4.7%1.5% conv. - **candle plates**27K/yr-33.8%1.4% conv. - **candle holder plate**18K/yr+10.0%1.6% conv. - **candle base**22K/yr-25.6%1.0% conv. - **candle coaster**18K/yr-22.2%1.8% conv. - **base para velas**10K/yr-8.9%0.3% conv. - **round candle holder**12K/yr-26.0%0.9% conv. - **bathroom candle holder**7K/yr-6.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/candle-plate/search-terms)
## **Top candle plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vintage Cast Iron Pillar Candle Holder Plate Rustic Brass Candle Tray Round Candle Base Stand for Small Pillar Candles Table Centerpiece & Home Decor Accent**SUJUN**$20.03**4.6★128 rev](https://www.amazon.com/dp/B0F6MXKBRK) [2**khtumeware Chic Smoky Bubble Glass Candle Dish Modern Clear Glass Candle Holder for Tealights & Diffusers Decorative Tray for Home & Tabletop Decor1 Pack**khtumeware**$11.44**4.7★225 rev](https://www.amazon.com/dp/B0GDWJ1YJ4) [3**Hanobe Round Wooden Candle Holder Trays for Coffee Table Distressed Finish**Hanobe**$12.28**4.6★3,113 rev](https://www.amazon.com/dp/B0CDLXVVVZ) [4**Beeutik Black Candle Candlestick Holder Decor 4.13 Inch Round Candles Tray Holders Set of 2 Iron Plate Candle Stand for Pillar Ball Candles Metal Porta Velas for Home Decor Table Centerpiece**Beeutik**$5.90**4.8★236 rev](https://www.amazon.com/dp/B0F44C812C) [5**Apsways Black Pillar Candle Holders 4 inch Metal Candle Plate Set of 2**Apsvwys**$6.82**4.6★278 rev](https://www.amazon.com/dp/B0F53PKYVV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**khtumeware Chic Smoky Bubble Glass Candle Dish Modern Clear Glass Candle Holder for Tealights & Diffusers Decorative Tray for Home & Tabletop Decor1 Pack**khtumeware**$11.44**225 rev6mo ago](https://www.amazon.com/dp/B0GDWJ1YJ4) [**CABDM Chic Smoky Glass Candle Dish 1 Pack Modern Bubble Candle Holder for Small Candles and Diffusers Decorative Home Decor Accessorys**CABDM**$10.76**82 rev6mo ago](https://www.amazon.com/dp/B0GDXQDBX8) [**Beeutik Matte Black Candle Holders Set of 2 Iron Pillar Candle Tray for 3 Inch Candles Wax Catching Metal Candle Plate for Wick & LED Candles Decorative Candle Stand for Table Centerpiece**Beeutik**$4.57**45 rev7mo ago](https://www.amazon.com/dp/B0G99M6B12) [**Clear Candle Holder Candle Dish Chic Glass Candle Holder Tray for Home Decor Boho Bar Decor Candle Plate for Tea Light Votive Diffuser 4.7 x 1.3 in (Clear)**Kikkavo**$15.98**4 rev7mo ago](https://www.amazon.com/dp/B0G5YCB7FW) [**zwzlcfak Bubble Smoky Glass Candle Holder Modern Anthropologie-Inspired Decor Dish for Small Candles & Diffusers | Stylish Tabletop Accent for Home Bar & Cozy Living Spaces (1 Golden (Amber))**zwzlcfak**$10.41**79 rev10mo ago](https://www.amazon.com/dp/B0G56GY5WM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beeutik Matte Black Candle Holders Set of 2 Iron Pillar Candle Tray for 3 Inch Candles Wax Catching Metal Candle Plate for Wick & LED Candles Decorative Candle Stand for Table Centerpiece**Beeutik**$4.57**4.6★**▲ 292%**](https://www.amazon.com/dp/B0G99M6B12) [**Clear Candle Holder Candle Dish Chic Glass Candle Holder Tray for Home Decor Boho Bar Decor Candle Plate for Tea Light Votive Diffuser 4.7 x 1.3 in (Clear)**Kikkavo**$15.98**5.0★**▲ 261%**](https://www.amazon.com/dp/B0G5YCB7FW) [**CABDM Chic Smoky Glass Candle Dish 1 Pack Modern Bubble Candle Holder for Small Candles and Diffusers Decorative Home Decor Accessorys**CABDM**$10.76**4.6★**▲ 220%**](https://www.amazon.com/dp/B0GDXQDBX8) [**TEHAUX Altar Candle Tray - Pentagram Moon Pattern - Silver White Iron Burning Tray - 5.46 Round Altar Plate for Rituals Ceremonies & Decor**TEHAUX**$8.72**4.7★**▲ 176%**](https://www.amazon.com/dp/B0C4929X1B) [**zwzlcfak Bubble Smoky Glass Candle Holder Modern Anthropologie-Inspired Decor Dish for Small Candles & Diffusers | Stylish Tabletop Accent for Home Bar & Cozy Living Spaces (1 Golden (Amber))**zwzlcfak**$10.41**4.9★**▲ 140%**](https://www.amazon.com/dp/B0G56GY5WM)
**~~View all trending →~~**
## **What buyers say about candle plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“quality seems consistent”*
**Size-Overall**11%
*“Fits good”*
**Advertised Vs Actual Product**9%
*“As described”*
**Value For Money**9%
*“Good value for the money”*
**Design-Overall**8%
*“good design”*
**Color**6%
*“The colors are pretty”*
**Strength**5%
*“The glass is very sturdy”*
**Shape/Style**3%
*“Stylish & Affordable”*
**Weight Light**3%
*“Lightweight,”*
**Wood Quality**3%
*“Beautiful wood”*
### **What buyers complain about **
**Size-Overall**33%
*“To small”*
**Quality-Overall**11%
*“These candle holders have very poor quality control”*
**Advertised Vs Actual Product**5%
*“False Advertisement”*
**Value For Money**5%
*“Overpriced”*
**Color**3%
*“Color is different”*
**Weight Heavy**3%
*“heavier than I expected”*
**Wood Quality**3%
*“Not real wood”*
**Weight Light**2%
*“Would have liked it to be a little more heavy”*
**Balance/Stability**2%
*“Tray is wobbly and unstable”*
**Durability**2%
*“Cracked immediately”*
### **Top return reasons **
**Size-Overall**54%
**Color**14%
**Wood Quality**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Material Quality**3%
**Value For Money**3%
**Display Colors**2%
**Defective Material/Parts**1%
**Functionality-Overall**1%
## **Common questions**
- **Is candle plate profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 60 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the candle plate niche?**
- 48 brands and 71 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in candle plate?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.7%.
- **When does demand for candle plate peak?**
- Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the candle plate niche?**
- Listings span $4.57–$42.48; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.
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