---
title: "Campfire Candle — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/campfire-candle"
last_updated: "2026-08-06T11:35:22.886Z"
locale: en
meta:
description: "Niche score 52/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Campfire Candle — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **campfire candle**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 83Growth 12Conversion 52Competition 65Returns 95Price range 76Avg price 88Brand share 0Review moat 39Quality gap 35
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.07**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.5M searches
**Price range**
**Great****$10.17–$30.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,622.39**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-26.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, campfire candle is a $1.3M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **campfire candle market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**0%**
- WoodWick(ウッドウィック)93% - Yinuo Candle5% - Yankee Candle1% - SENSE ISLAND1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 84.0×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/campfire-candle/trend)
## **Top campfire candle search terms**
- **woodwick candles**614K/yr-27.4%3.7% conv. - **wood wick candles that crackle**182K/yr-30.3%2.8% conv. - **woodwick candles clearance**120K/yr-35.8%3.8% conv. - **woodwick**86K/yr-20.8%2.9% conv. - **wood wick candle**71K/yr-15.7%2.3% conv. - **wood wick candles**82K/yr-18.2%2.5% conv. - **wooden wick candles**68K/yr-47.7%1.9% conv. - **woodwick candle**64K/yr-23.9%3.9% conv. - **wood wicked candle**33K/yr-22.9%2.6% conv. - **crackling candles**37K/yr-31.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/campfire-candle/search-terms)
## **Top campfire candle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$65K10%$131K15%$196K20%$261K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WoodWick Amethyst & Amber Gifts for Women and Men 16 oz Ellipse Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$18.45**4.5★578 rev](https://www.amazon.com/dp/B09RST74SX) [2**WoodWick Vanilla Bean Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Candle with Crackling Wick**WoodWick(ウッドウィック)**$16.80**4.7★5,463 rev](https://www.amazon.com/dp/B000FDZJBM) [3**WoodWick Ellipse Scented Candle Vanilla & Sea Salt Scent Crackles as it Burns Up to 50 hours Burn Time Premium Soy blend Perfect for gifting 16oz**WoodWick(ウッドウィック)**$23.97**4.7★3,480 rev](https://www.amazon.com/dp/B078NXXHKX) [4**WoodWick Shoreline Trilogy Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$17.24**4.5★1,148 rev](https://www.amazon.com/dp/B08YFF5MXX) [5**WoodWick Warm Woods Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$16.35**4.6★2,373 rev](https://www.amazon.com/dp/B003B6IQI8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Scented Candles Set 4 Jar Long Lasting Aromatherapy Candles for Home**Yinuo Candle**$26.22**89 rev9mo ago](https://www.amazon.com/dp/B0FV3216JR) [**Scented Candle Gift Set 4 Pack Wooden Wick Natural Soy Candles for Home**Yinuo Candle**$25.69**4,156 rev1y ago](https://www.amazon.com/dp/B0DCJD5B3X) [**Crackling Wood Wick Vanilla Cashmere Scented Candle Natural Soy Wax 50 hrs Long Lasting Hand-Poured Highly Scented Crackle Wooden Wick Soothing Sound**SENSE ISLAND**$14.55**86 rev3y ago](https://www.amazon.com/dp/B0DRJWHD68) [**WoodWick Sagewood & Seagrass Gifts for Women and Men 16 oz Ellipse Candle with Crackling Wick**WoodWick(ウッドウィック)**$18.90**341 rev3y ago](https://www.amazon.com/dp/B0BXBKQDKQ) [**WoodWick Ginger & Turmeric Gifts for Women and Men 6 oz. Renew Medium Candle with Crackling Wick**WoodWick(ウッドウィック)**$10.17**82 rev3y ago](https://www.amazon.com/dp/B0BP2Z499Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WoodWick Ginger & Turmeric Gifts for Women and Men 6 oz. Renew Medium Candle with Crackling Wick**WoodWick(ウッドウィック)**$10.17**4.5★**▲ 532%**](https://www.amazon.com/dp/B0BP2Z499Z) [**WoodWick Shoreline Trilogy Gifts for Women and Men 16 oz Ellipse Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$26.70**4.5★**▲ 473%**](https://www.amazon.com/dp/B08YFD9GX6) [**WoodWick Shoreline Trilogy Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick**WoodWick(ウッドウィック)**$17.24**4.5★**▲ 281%**](https://www.amazon.com/dp/B08YFF5MXX) [**Mens Scented Candles Set 4 Jar Long Lasting Aromatherapy Candles for Home**Yinuo Candle**$26.22**3.8★**▲ 136%**](https://www.amazon.com/dp/B0FV3216JR) [**WoodWick Sagewood & Seagrass Gifts for Women and Men 16 oz Ellipse Candle with Crackling Wick**WoodWick(ウッドウィック)**$18.90**4.5★**▲ 131%**](https://www.amazon.com/dp/B0BXBKQDKQ)
**~~View all trending →~~**
## **What buyers say about campfire candle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Great fragrance”*
**Brightness/Shine/Glow**10%
*“It shines bright”*
**Quality-Overall**5%
*“Consistent with Brand expectations”*
**Gifting Purpose**3%
*“Great gift”*
**Durability**3%
*“This is, by far, the most long lasting candle, Ive ever used”*
**Value For Money**2%
*“Good deal”*
**Fire Resistance**2%
*“It burns well”*
**Advertised Vs Actual Product**1%
*“Just as in the picture”*
**Wood Quality**1%
*“I love all the wood wick candles”*
**Audio Quality**1%
*“Love the sound”*
### **What buyers complain about **
**Smell**38%
*“Smell was too strong”*
**Value For Money**8%
*“Expensive though”*
**Flammable**5%
*“Not burnable”*
**Product Condition**4%
*“Used product”*
**Noise Level**3%
*“Don't like the noise”*
**Quality-Overall**3%
*“Absolutely horrific”*
**Size-Overall**3%
*“This size candle is disappointing”*
**Durability**3%
*“Wont last 50 hours”*
**Ease Of Use**2%
*“Unable to use”*
**Wood Quality**2%
*“sound like a crackling fireplace with the wood wick”*
### **Top return reasons **
**Smell**60%
**Size-Overall**6%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Product Condition**2%
**Color**2%
**Flammable**2%
**Color Fading/Discoloration**1%
## **Common questions**
- **Is campfire candle profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the campfire candle niche?**
- 4 brands and 22 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in campfire candle?**
- Top complaints mined from reviews: Smell, Value For Money, Flammable. The return rate is 0.9%.
- **When does demand for campfire candle peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 84.0× the quietest.
- **What does it cost to enter the campfire candle niche?**
- Listings span $10.17–$30.08; the average listing price is $20.07 (sweet spot $15–$100). The average incumbent carries 2,622 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 74 [**green graduation decorations class of 2023**](https://flapen.com/research/us/home-kitchen/green-graduation-decorations-class-of-2023)$190K/yr+184.6%**Worth a look**- 74 [**flowers**](https://flapen.com/research/us/home-kitchen/flowers)$23.3M/yr+5.2%**Launch it**- 74 [**pool towel rack outdoor**](https://flapen.com/research/us/home-kitchen/pool-towel-rack-outdoor)$1.1M/yr+362.1%**Launch it**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)