---
title: "Search terms — calla lily - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/calla-lily/search-terms"
last_updated: "2026-08-10T05:23:54.565Z"
locale: en
meta:
  description: "Niche score 57/100 · $185K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $185K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — calla lily - Flapen"
---

# **calla lily**

**Worth a look**

Shows a sweet-spot price point ($21.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 37Growth 52Conversion 33Competition 79Returns 31Price range 80Avg price 91Brand share 85Review moat 55Quality gap 55

**Avg price**

**Great****$21.38**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$8.07–$46.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,287.34**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+23.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$185K**

$185K/yr · 328K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms