---
title: "Calla Lily — $185K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/calla-lily"
last_updated: "2026-08-10T00:35:26.890Z"
locale: en
meta:
description: "Niche score 57/100 · $185K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $185K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Calla Lily — $185K/yr Amazon US Niche (2026) - Flapen"
---
# **calla lily**
**Worth a look**
Shows a sweet-spot price point ($21.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 52Conversion 33Competition 79Returns 31Price range 80Avg price 91Brand share 85Review moat 55Quality gap 55
**Avg price**
**Great****$21.38**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.07–$46.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,287.34**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$185K**
$185K/yr · 328K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, calla lily is a $185K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **calla lily market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$171K–$214K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,832**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**32 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**50%**
Top 20: 91%
**Top-5 click share**
**36%**
Top 20: 82%
**Open market**
**43%**
- Sahoottie12% - SITUMEIZI11% - Alifst10% - AWARDSEN9% - Amore Florals8% - Letjolt7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/calla-lily/trend)
## **Top calla lily search terms**
- **calla lily**99K/yr+27.5%1.8% conv. - **calla lily artificial flowers**57K/yr+5.8%2.1% conv. - **cala lily flowers artificial**25K/yr+0.7%2.4% conv. - **faux calla lilies**16K/yr+57.5%2.1% conv. - **calla lilies**17K/yr+14.7%1.6% conv. - **real touch calla lilies**11K/yr+45.7%1.6% conv. - **artificial calla lilies**15K/yr+10.1%1.8% conv. - **cala lilies**8K/yr+52.0%1.5% conv. - **calla lily bouquet**7K/yr+133.4%0.7% conv. - **calla lilly**8K/yr+41.6%1.3% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/calla-lily/search-terms)
## **Top calla lily products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$11K9%$17K12%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alifst 30Pack Real Touch PU Latex Artificial Calla Lily Flowers for Wedding Party and Home Decor-White**Alifst**$23.12**4.7★210 rev](https://www.amazon.com/dp/B0DGG6HTNZ) [2**Amore Florals 12 PCS White Calla Lily Artificial Flowers 14.6 Faux Calla Lilies Flower Real Touch Silicone Fake Lilies Flowers for Home Decor DIY Wedding Centerpieces Indoor Floral Arrangements**Amore Florals**$21.54**4.5★83 rev](https://www.amazon.com/dp/B0FFRZLN7T) [3**AWARDSEN 12Pcs White Calla Lily Artificial Flowers for Wedding Bouquet**AWARDSEN**$10.34**4.4★180 rev](https://www.amazon.com/dp/B0FRFP7L62) [4**Sahoottie 24 Pcs White Calla Lily Artificial Flowers Wedding Bouquets**Sahoottie**$18.99**4.5★270 rev](https://www.amazon.com/dp/B0DY755SHC) [5**Sahoottie 24 Pcs White Flowers Calla Lily Wedding Bouquets for Bride**Sahoottie**$18.51**4.5★270 rev](https://www.amazon.com/dp/B0DY766SSH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yastouay 24 Pcs White Calla Lily Artificial Flowers Fake Flowers Bouquet**Yastouay**$15.99**55 rev5mo ago](https://www.amazon.com/dp/B0G2WCGTQ5) [**Calla Lily Artificial Flowers 22PCS 25Faux Calla Lillies(Lovry White)**GrainBuds**$24.57**23 rev6mo ago](https://www.amazon.com/dp/B0GGC1KBKG) [**Silvanest 20 Stems Real Touch Calla Lily Artificial Flowers 15.7in Tall with 3.1in PU Blooms White Faux Calla Lilies with Bendable Plastic Stems for Wedding Bouquets Centerpieces and Home Decor**Silvanest**$29.70**15 rev6mo ago](https://www.amazon.com/dp/B0GDRC1TS6) [**AWARDSEN 12Pcs White Calla Lily Artificial Flowers for Wedding Bouquet**AWARDSEN**$10.34**180 rev9mo ago](https://www.amazon.com/dp/B0FRFP7L62) [**AWARDSEN 12Pcs White Calla Lily Artificial Flowers for Wedding Bouquet**AWARDSEN**$10.10**180 rev9mo ago](https://www.amazon.com/dp/B0FRF666QS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calla Lily Artificial Flowers 22PCS 25Faux Calla Lillies(Lovry White)**GrainBuds**$24.57**4.0★**▲ 148%**](https://www.amazon.com/dp/B0GGC1KBKG) [**Silvanest 20 Stems Real Touch Calla Lily Artificial Flowers 15.7in Tall with 3.1in PU Blooms White Faux Calla Lilies with Bendable Plastic Stems for Wedding Bouquets Centerpieces and Home Decor**Silvanest**$29.70**3.7★**▲ 114%**](https://www.amazon.com/dp/B0GDRC1TS6) [**Yastouay 24 Pcs White Calla Lily Artificial Flowers Fake Flowers Bouquet**Yastouay**$15.99**4.4★**▲ 73%**](https://www.amazon.com/dp/B0G2WCGTQ5) [**AWARDSEN 12Pcs White Calla Lily Artificial Flowers for Wedding Bouquet**AWARDSEN**$10.34**4.4★**▲ 72%**](https://www.amazon.com/dp/B0FRFP7L62) [**SITUMEIZI 24 PCS White Fake Flowers Artificial Calla Lily PU Flowers Real Touch for Home Kitchen Decor Wedding Bouquet Office Decoration**SITUMEIZI**$19.53**4.6★**▲ 56%**](https://www.amazon.com/dp/B0D262BKGB)
**~~View all trending →~~**
## **What buyers say about calla lily**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Vibrant colors”*
**Quality-Overall**17%
*“Great quality easy to arrange”*
**Value For Money**10%
*“Worth the money”*
**Soft Feel**6%
*“The material is soft”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Size-Overall**3%
*“Just the right size”*
**Plant Growth**3%
*“Beautiful plants”*
**Comfort-Overall**3%
*“Comfortable and cute”*
**Ease Of Use**3%
*“Easy to use”*
**Shape/Style**2%
*“elegant that instantly brings someone you love to mind”*
### **What buyers complain about **
**Size-Overall**23%
*“So small”*
**Plant Growth**18%
*“Seeds didn't sprout”*
**Quality-Overall**10%
*“making them look lower quality than expected”*
**Smell**9%
*“Horrible odor”*
**Material Quality**6%
*“Material is very poor”*
**Advertised Vs Actual Product**5%
*“not as shown on site”*
**Color**5%
*“They turned brown”*
**Value For Money**3%
*“Not a good value in my opinion”*
**Functionality-Overall**2%
*“Nothing sprouted”*
**Moist/Dry**1%
*“Dried out bulbs”*
### **Top return reasons **
**Size-Overall**35%
**Color**14%
**Advertised Vs Actual Product**14%
**Quality-Overall**9%
**Material Quality**9%
**Value For Money**5%
**Smell**2%
**Display Colors**2%
**Shape/Style**2%
**Functionality-Overall**1%
## **Common questions**
- **Is calla lily profitable to sell on Amazon United States?**
- The niche generates $185K/yr across 41 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the calla lily niche?**
- 32 brands and 34 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in calla lily?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Quality-Overall. The return rate is 4.5%.
- **When does demand for calla lily peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the calla lily niche?**
- Listings span $8.07–$46.28; the average listing price is $21.38 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.
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