---
title: "Cake Pan — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/cake-pan"
last_updated: "2026-08-10T00:33:14.031Z"
locale: en
meta:
description: "Niche score 57/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:description": "Niche score 57/100 · $2.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Aug 2026."
"og:title": "Cake Pan — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **cake pan**
**Worth a look**
Shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 17Conversion 51Competition 66Returns 59Price range 59Avg price 78Brand share 88Review moat 24Quality gap 21
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 3.8M searches
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$16.33**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.07–$27.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,403.16**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cake pan is a $2.6M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Aug 4, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cake pan market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.4M–$3.3M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**47%**
Top 20: 93%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**47%**
- EWFEN17% - tutikuki9% - Novery8% - RFAQK7% - Wilton6% - tifanso5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/cake-pan/trend)
## **Top cake pan search terms**
- **cake pan**1.3M/yr-20.6%2.6% conv. - **cake pans**604K/yr-9.0%2.4% conv. - **moldes para hornear**255K/yr-18.4%0.4% conv. - **round cake pans**242K/yr-7.3%4.7% conv. - **8 inch cake pan**208K/yr-19.6%9.3% conv. - **molde para flan**184K/yr-7.6%0.9% conv. - **cake mold**167K/yr-12.6%0.9% conv. - **cake molds**96K/yr-9.7%0.5% conv. - **moldes para pasteles**202K/yr-47.0%0.5% conv. - **cake pan set**80K/yr-8.4%1.7% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/cake-pan/search-terms)
## **Top cake pan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$128K10%$257K15%$385K20%$513K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EWFEN 8 Inch Cake Pan Set of 2 Stainless Steel Round Layer Cake Baking Pans Tins Non-Toxic & Healthy Leak-proof & Easy Clean & Dishwasher Safe**EWFEN**$10.23**4.7★580 rev](https://www.amazon.com/dp/B0FHH9QYX4) [2**tutikuki 8 Round Cake Pan 3PCS Nonstick Cake Pans with 100 PCS Parchment Paper Carbon Steel Cake Baking Pans with Handle Dishwasher Safe**tutikuki**$18.95**4.8★949 rev](https://www.amazon.com/dp/B0DTHZKGF7) [3**Novery 9.5 Non-stick Cake Pan Heavy Duty Carbon Steel Fluted Tube Round Baking Pan Buntz Pound Cake Pan Mold Tube Bakeware Baking Mold for Jello Gelatin Chocoflan Flan**Novery**$10.06**4.7★2,802 rev](https://www.amazon.com/dp/B0D9YJFJRP) [4**RFAQK 100pcs Cake Pan Sets for Baking + Cake Decorating Supplies: 3 Non-Stick Springform Pans Set (4 7 9 inches) Icing Tips Cake Leveler Multi-functional Leak-Proof CheeseCake Pan & eBook**RFAQK**$22.89**4.6★6,971 rev](https://www.amazon.com/dp/B083VRKPF8) [5**Wilton Performance Pans Aluminum Round Cake Pan 9 x 2 in. Pack of 2**Wilton**$16.46**4.7★24,526 rev](https://www.amazon.com/dp/B00006G958)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**tifanso 3PCS 8 Round Stainless Steel Even Heating Cake Pans for Baking**tifanso**$11.24**177 rev5mo ago](https://www.amazon.com/dp/B0GGGDT759) [**Riccle 148PCs Cake Pan Set for Baking 3 Non-Stick Springform Pan Set (4 7 9 Inches) Cake Decorating Kit Piping Bags and Tips Set Cake Leveler Multi-functional Leak-Proof CheeseCake Pan (148)**RICCLE**$15.30**123 rev8mo ago](https://www.amazon.com/dp/B0FDL1T7Z2) [**HONGBAKE 8 Inch Round Cake Pan Set for Baking with 2 Pcs Silicone Baking Sling Mats Nonstick Circle Cake Pans Set of 2 2.5 Deeper Layer Cake Tin for Oven Cheesecake Mold Huty Duty Golden**HONGBAKE**$17.60**68 rev8mo ago](https://www.amazon.com/dp/B0FR7CDG96) [**Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2**Amazon Basics**$13.36**213 rev9mo ago](https://www.amazon.com/dp/B0DYMYFRYH) [**Easynzery 168pcs Cake Pan Sets for Baking + Cake Decorating Supplies: 3 Non-Stick Springform Pans Set (6 8 10 inches) Icing Tips Multi-functional Leak-Proof CheeseCake Pan**Easynzery**$27.86**106 rev10mo ago](https://www.amazon.com/dp/B0FPLVJ323)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Riccle 148PCs Cake Pan Set for Baking 3 Non-Stick Springform Pan Set (4 7 9 Inches) Cake Decorating Kit Piping Bags and Tips Set Cake Leveler Multi-functional Leak-Proof CheeseCake Pan (148)**RICCLE**$15.30**4.5★**▲ 230%**](https://www.amazon.com/dp/B0FDL1T7Z2) [**tifanso 3PCS 8 Round Stainless Steel Even Heating Cake Pans for Baking**tifanso**$11.24**4.4★**▲ 174%**](https://www.amazon.com/dp/B0GGGDT759) [**HONGBAKE 8 Inch Round Cake Pan Set for Baking with 2 Pcs Silicone Baking Sling Mats Nonstick Circle Cake Pans Set of 2 2.5 Deeper Layer Cake Tin for Oven Cheesecake Mold Huty Duty Golden**HONGBAKE**$17.60**4.7★**▲ 111%**](https://www.amazon.com/dp/B0FR7CDG96) [**Easynzery 168pcs Cake Pan Sets for Baking + Cake Decorating Supplies: 3 Non-Stick Springform Pans Set (6 8 10 inches) Icing Tips Multi-functional Leak-Proof CheeseCake Pan**Easynzery**$27.86**4.8★**▲ 109%**](https://www.amazon.com/dp/B0FPLVJ323) [**EWFEN 8 Inch Cake Pan Set of 2 Stainless Steel Round Layer Cake Baking Pans Tins Non-Toxic & Healthy Leak-proof & Easy Clean & Dishwasher Safe**EWFEN**$10.23**4.7★**▲ 84%**](https://www.amazon.com/dp/B0FHH9QYX4)
**~~View all trending →~~**
## **What buyers say about cake pan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**21%
*“Makes baking easier”*
**Quality-Overall**17%
*“Amazing quality”*
**Ease Of Cleaning**8%
*“Cleans up very well”*
**Value For Money**8%
*“Money well spent”*
**Size-Overall**7%
*“Love the size”*
**Advertised Vs Actual Product**5%
*“Exactly as shown”*
**Cooking Experience**4%
*“Cooks evenly”*
**Non-Stick Coating**4%
*“Good non stick pan”*
**Ease Of Use**3%
*“Easy to Use”*
**Strength**3%
*“Sturdy pans”*
### **What buyers complain about **
**Size-Overall**11%
*“The size isnt what I expected”*
**Adhesion/Stickiness**9%
*“They don't stick”*
**Quality-Overall**8%
*“Bad quality”*
**Rusts/Corrodes**6%
*“Showing rust quickly”*
**Ease Of Use**6%
*“Difficult to separate”*
**Leak-Proof**6%
*“Leaked”*
**Durability**5%
*“Broke easily for me”*
**Thickness**4%
*“even very thick”*
**Non-Stick Coating**2%
*“the nonstick coating wears off after two weeks use”*
**Cooking Experience**2%
*“Did not cook evenly”*
### **Top return reasons **
**Size-Overall**59%
**Value For Money**7%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Adhesion/Stickiness**2%
**Scratch Resistance**2%
**Thin**2%
**Product Condition**2%
## **Common questions**
- **Is cake pan profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the cake pan niche?**
- 27 brands and 75 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in cake pan?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.6%.
- **When does demand for cake pan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cake pan niche?**
- Listings span $6.07–$27.86; the average listing price is $16.33 (sweet spot $15–$100). The average incumbent carries 5,403 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)