---
title: "Products — caddy - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/caddy/products"
last_updated: "2026-08-06T16:48:44.336Z"
locale: en
meta:
  description: "Niche score 53/100 · $262K/yr market · 1.2M searches/yr · $14.23 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $262K/yr market · 1.2M searches/yr · $14.23 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — caddy - Flapen"
---

# **caddy**

**Worth a look**

Shows no brand lock-in (top 5 brands take 55% of clicks), but weak search conversion (1.6%) keeps it on the watch list.

Market size 48Growth 50Conversion 20Competition 78Returns 68Price range 51Avg price 69Brand share 80Review moat 36Quality gap 23

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.23**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$4.88–$25.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+20.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$262K**

$262K/yr · 1.2M searches

**Review moat**

**Okay****2,925.25**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

## Products