---
title: "Caddy — $262K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/caddy"
last_updated: "2026-08-10T11:39:10.719Z"
locale: en
meta:
description: "Niche score 53/100 · $262K/yr market · 1.2M searches/yr · $14.23 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $262K/yr market · 1.2M searches/yr · $14.23 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Caddy — $262K/yr Amazon US Niche (2026) - Flapen"
---
# **caddy**
**Worth a look**
Shows no brand lock-in (top 5 brands take 55% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Market size 48Growth 50Conversion 20Competition 78Returns 68Price range 51Avg price 69Brand share 80Review moat 36Quality gap 23
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.23**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.88–$25.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$262K**
$262K/yr · 1.2M searches
**Review moat**
**Okay****2,925.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, caddy is a $262K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **caddy market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$213K–$285K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**55%**
Top 20: 95%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**39%**
- Tiawudi23% - AOZITA11% - JiatuA10% - Storex6% - EUDELE6% - Anyoifax6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +20.2% search growth over the last 90 days.
40K30KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/caddy/trend)
## **Top caddy search terms**
- **caddy**378K/yr+21.7%1.0% conv. - **caddy organizer with handle**213K/yr+22.6%1.1% conv. - **caddy organizer**129K/yr+8.0%0.5% conv. - **plastic caddy**55K/yr+76.2%1.1% conv. - **storage caddy**64K/yr+14.3%0.4% conv. - **organizer caddy**49K/yr+18.1%0.6% conv. - **small caddy**39K/yr+24.9%0.6% conv. - **plastic caddy with handle**30K/yr+24.5%1.1% conv. - **hair caddy**33K/yr+11.2%1.5% conv. - **caddy with handle**25K/yr-3.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/caddy/search-terms)
## **Top caddy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$10K8%$21K12%$31K16%$42K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tiawudi Multipurpose Caddy Organizer Plastic Caddy with Handle Stackable Desk Organizer for Stationery Marker and Pencil Office Supplies Organizer Dorm Caddy**Tiawudi**$10.32**4.7★688 rev](https://www.amazon.com/dp/B0D1XZZP9C) [2**JiatuA Plastic Storage Basket with Handle Portable Shower Caddy Tote Organizer Basket Bin for Bathroom Kitchen Dorm Room Bedroom Green**JiatuA**$15.51**4.7★1,598 rev](https://www.amazon.com/dp/B0993C776X) [3**EUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials Shower Caddy Dorm with 9-Pocket Large Capacity for Beach Swimming Gym Camping Travel essentials**EUDELE**$9.86**4.6★7,617 rev](https://www.amazon.com/dp/B09SZ9T4MV) [4**Portable Shower Caddy Plastic Shower Basket Organizer with Handle Pink**Anyoifax**$14.90**4.7★1,201 rev](https://www.amazon.com/dp/B0C1G59HTQ) [5**Multiuse Caddy Organizer with Handle Portable Divided Plastic Tote Bin - Art Craft Stationary Pen Marker Crayons Makeup Hair Supplies Storage - Bathroom Classroom Dorm Office Desk Holder - Cyan**AOZITA**$12.40**4.6★1,505 rev](https://www.amazon.com/dp/B0DSVM4FXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lifewit Portable Shower Caddy Plastic Basket Organizer 1 Pack White**Lifewit**$13.48**118 rev3mo ago](https://www.amazon.com/dp/B0GGMHVQK8) [**HIPHOP PANDA 2-Pack Diaper Caddy Organizer - Newborn Essentials Baby Registry Must Haves - Sturdy Nursery Storage Bin & Portable Car Caddy for Diapers & Wipes - Grey/Oatmeal Gift Set**HIPHOP PANDA**$11.56**594 rev1y ago](https://www.amazon.com/dp/B0F9LC7B7T) [**Multiuse Caddy Organizer with Handle Portable Divided Plastic Tote Bin - Art Craft Stationary Pen Marker Crayon Makeup Hair Supplies Storage - Bathroom Classroom Dorm Office Desk Holder -Purple**AOZITA**$12.66**1,505 rev1y ago](https://www.amazon.com/dp/B0DYDGD9KS) [**Multiuse Caddy Organizer with Handle Portable Divided Plastic Tote Bin - Art Craft Stationary Pen Marker Crayons Makeup Hair Supplies Storage - Bathroom Classroom Dorm Office Desk Holder - Cyan**AOZITA**$12.40**1,505 rev1y ago](https://www.amazon.com/dp/B0DSVM4FXM) [**Xuhdukc Shower Caddy Portable and Cleaning Caddy Organizer for Bathroom Kitchen Toiletries Storage Caddy organizer with handle Rust-Resistant Durable Material(Milky White 9.36L7.73W7.24H)**Xuhdukc**$16.09**297 rev1y ago](https://www.amazon.com/dp/B0DB4GV96C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lifewit Portable Shower Caddy Plastic Basket Organizer 1 Pack White**Lifewit**$13.48**4.3★**▲ 118%**](https://www.amazon.com/dp/B0GGMHVQK8) [**Tiawudi Multipurpose Caddy Organizer Plastic Caddy with Handle Stackable Desk Organizer for Stationery Marker and Pencil Office Supplies Organizer Dorm Caddy**Tiawudi**$11.24**4.7★**▲ 111%**](https://www.amazon.com/dp/B0D1XMVPHN) [**JOEYZ Extra Large 5 Gallon Divided Cleaning Caddy Organizer with Handle**JOEY'Z**$25.50**4.8★**▲ 93%**](https://www.amazon.com/dp/B07WHM37L6) [**JiatuA Plastic Storage Basket with Handle Portable Shower Caddy Tote Organizer Basket Bin for Bathroom Kitchen Dorm Room Bedroom Green**JiatuA**$15.51**4.7★**▲ 79%**](https://www.amazon.com/dp/B0993C776X) [**EUDELE Mesh Shower Caddy Portable for College Dorm Room Essentials Shower Caddy Dorm with 9-Pocket Large Capacity for Beach Swimming Gym Camping Travel essentials**EUDELE**$9.86**4.6★**▲ 70%**](https://www.amazon.com/dp/B09SZ9T4MV)
**~~View all trending →~~**
## **What buyers say about caddy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**11%
*“Sturdy construction”*
**Size-Overall**10%
*“Fits what we have nicely”*
**Quality-Overall**9%
*“Affordable quality”*
**Storage Capacity**9%
*“Good space”*
**Ease Of Use**7%
*“Very ease to handle”*
**Advertised Vs Actual Product**6%
*“Exactly What I Needed”*
**Value For Money**5%
*“Good for the price”*
**Durability**5%
*“The handles seem durable”*
**Portability**5%
*“Very portable”*
**Ease Of Cleaning**4%
*“Keeps area clean”*
### **What buyers complain about **
**Size-Overall**21%
*“Bigger than expected”*
**Quality-Overall**7%
*“I don't think it's sufficient quality to be worth any money”*
**Strength**7%
*“Not sturdy”*
**Smell**5%
*“Awful chemical smell”*
**Material Quality**4%
*“material is not sturdy”*
**Durability**4%
*“Breaks easily”*
**Value For Money**2%
*“its a little pricey for the little space it gives”*
**Advertised Vs Actual Product**2%
*“not the same size”*
**Ease Of Cleaning**2%
*“certainly not enough to clean a bathroom”*
**Ease Of Use**1%
*“Cannot use it”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**7%
**Strength**7%
**Value For Money**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Smell**4%
**Defective Material/Parts**3%
**Color**2%
**Functionality-Overall**1%
## **Common questions**
- **Is caddy profitable to sell on Amazon United States?**
- The niche generates $262K/yr across 40 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the caddy niche?**
- 26 brands and 102 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in caddy?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.3%.
- **When does demand for caddy peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the caddy niche?**
- Listings span $4.88–$25.50; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 2,925 reviews — the moat a new listing must climb.
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