---
title: "Butterfly Urn — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/home-kitchen/butterfly-urn"
last_updated: "2026-08-09T22:13:31.790Z"
locale: en
meta:
description: "Niche score 46/100 · $64K/yr market · 74K searches/yr · $73.40 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 46/100 · $64K/yr market · 74K searches/yr · $73.40 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Butterfly Urn — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly urn**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 16Growth 20Conversion 15Competition 84Returns 52Price range 43Avg price 85Brand share 92Review moat 87Quality gap 17
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****258**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$73.40**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$14.87–$213.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$64K**
$64K/yr · 74K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, butterfly urn is a $64K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 46/100.
Data updated Aug 1, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly urn market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$73K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#551**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **218 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**43%**
Top 20: 83%
**Top-5 click share**
**31%**
Top 20: 65%
**Open market**
**54%**
- M MEILINXU13% - Cogent Memorials8% - NANIURN8% - AMERICURN7% - LIFAG6% - MemoricUrn4%
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — -9.4% search growth over the last 90 days.
2K1K seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/home-kitchen/butterfly-urn/trend)
## **Top butterfly urn search terms**
- **butterfly urn**37K/yr-12.3%0.6% conv. - **butterfly urns for human ashes**23K/yr-8.0%0.8% conv. - **butterfly urns**8K/yr-7.7%0.2% conv. - **purple butterfly urn**5K/yr-6.3%1.7% conv. - **butterfly urn for ashes for women**1K/yr+42.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/home-kitchen/butterfly-urn/search-terms)
## **Top butterfly urn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purple Butterfly Urn for Human Ashes Adult Large Purple Butterfly Urn for Women & Men with Secure Lid Handcrafted Metal Urns for Ashes Keepsake with Upto 200lbs**Cogent Memorials**$94.55**4.9★272 rev](https://www.amazon.com/dp/B0DYYF661F) [2**M MEILINXU Purple Butterfly Urn for Ashes Cremation Urns for Women Large**M MEILINXU**$63.36**4.9★117 rev](https://www.amazon.com/dp/B0DCSL4QZ3) [3**NANIURN Cremation Urn for Ashes for Women & Men Teardrop Urns for Human Ashes Adult Female & Male Funeral Urns With Butterflies Tear Drop Decorative Lavender & Flower Purple Butterfly Urn - Large**NANIURN**$72.33**4.5★238 rev](https://www.amazon.com/dp/B0D7S2L8S6) [4**LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes**LIFAG**$118.93**5.0★8 rev](https://www.amazon.com/dp/B0FVBKVNT7) [5**Always with Us Cremation Urns for Human Ashes Adult Female | Human Urn for Ashes for Women | Decorative for Cremation Funeral Burial Home | Handcrafted Large Size - Wildflower**Always With Us**$93.96**4.8★378 rev](https://www.amazon.com/dp/B0DS1HKYKP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AmericUrn Butterfly Urns for Human Ashes Adult Female Memorial Set of 2 with 1 Large Urn & NecklaceUrn**AMERICURN**$82.22**61 rev5mo ago](https://www.amazon.com/dp/B0FRVBC715) [**Family Tribute Purple Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones**MemoricUrn**$118.40**16 rev5mo ago](https://www.amazon.com/dp/B0GP7BLTXB) [**Family Tribute Blue Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones**MemoricUrn**$119.19**16 rev5mo ago](https://www.amazon.com/dp/B0GP7SVKJ4) [**Cremation Urns for Human Ashes Adult Male or Female Solid Walnut Adult Cremation Urn with Engraved Memorial Panel Gender-Inclusive Funeral Holds 280 LBSButterfly**Himake**$31.27**203 rev9mo ago](https://www.amazon.com/dp/B0FWB1N5FS) [**LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes**LIFAG**$118.93**8 rev9mo ago](https://www.amazon.com/dp/B0FVBKVNT7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cremation Urns for Human Ashes Adult Female Lavender Butterfly Metal Urn with Memorial Charm & Velvet Bag Handcrafted Human Urn for Ashes for Women Decorative for Funeral Burial Home Large**MemoryNest**$90.14**5.0★**▲ 283%**](https://www.amazon.com/dp/B0GRCRMBCW) [**Family Tribute Blue Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones**MemoricUrn**$119.19**4.7★**▲ 269%**](https://www.amazon.com/dp/B0GP7SVKJ4) [**Family Tribute Purple Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones**MemoricUrn**$118.40**4.7★**▲ 264%**](https://www.amazon.com/dp/B0GP7BLTXB) [**AmericUrn Butterfly Urns for Human Ashes Adult Female Memorial Set of 2 with 1 Large Urn & NecklaceUrn**AMERICURN**$82.22**4.8★**▲ 186%**](https://www.amazon.com/dp/B0FRVBC715) [**LZAP Large Wooden Cremation Urn for Human Ashes Adult Handcrafted Butterfly & Floral Engraving Funeral Urn for Mother Father Men & Women Display at Home or Niche at Columbarium 270 Cubic Inches**LZAP**$56.91**4.3★**▲ 109%**](https://www.amazon.com/dp/B0FNQXJ3N4)
**~~View all trending →~~**
## **What buyers say about butterfly urn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent product”*
**Color**16%
*“the color is gorgeous”*
**Value For Money**12%
*“Very affordable”*
**Advertised Vs Actual Product**10%
*“just what I wanted”*
**Size-Overall**8%
*“Perfect size”*
**Design-Overall**6%
*“Very beautifully made”*
**Strength**3%
*“it is sturdy”*
**Weight Heavy**3%
*“Heavy duty”*
**Durability**2%
*“Durable”*
**Ease Of Use**2%
*“It was very easy to place het inside”*
### **What buyers complain about **
**Size-Overall**31%
*“Bigger than expected”*
**Color**11%
*“However, when I received it the pink is much darker and I didn't care for that deep pink”*
**Advertised Vs Actual Product**8%
*“Picture didn't do it justice”*
**Paint Quality**7%
*“Cracking paint”*
**Quality-Overall**6%
*“Sending back as it looks cheap”*
**Hard Feel**5%
*“It is a very hard time”*
**Ease Of Use**4%
*“However it is very hard to open it”*
**Durability**4%
*“It broke off trying”*
**Value For Money**2%
*“Was most definitely wroth the price”*
**Wood Quality**2%
*“The description says wood carved and it's NOT”*
### **Top return reasons **
**Size-Overall**57%
**Color**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Wood Quality**3%
**Paint Quality**3%
**Material Quality**2%
**Ease Of Use**2%
**Scratch Resistance**2%
## **Common questions**
- **Is butterfly urn profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 65 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the butterfly urn niche?**
- 41 brands and 45 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in butterfly urn?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.9%.
- **When does demand for butterfly urn peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the butterfly urn niche?**
- Listings span $14.87–$213.90; the average listing price is $73.40 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.
## **Related niches in Home & Kitchen**
- 74 [**graduation centerpieces for tables 2023**](https://flapen.com/research/us/home-kitchen/graduation-centerpieces-for-tables-2023)$368K/yr+228.8%**Worth a look**- 74 [**artificial hanging flowers for outdoors**](https://flapen.com/research/us/home-kitchen/artificial-hanging-flowers-for-outdoors)$1.2M/yr+77.3%**Launch it**- 74 [**5th grade graduation decorations**](https://flapen.com/research/us/home-kitchen/5th-grade-graduation-decorations)$149K/yr+666.7%**Worth a look**- 75 [**4th of july party supplies**](https://flapen.com/research/us/home-kitchen/4th-of-july-party-supplies)$240K/yr>1,000%**Worth a look**- 75 [**desk goose**](https://flapen.com/research/us/home-kitchen/desk-goose)$2.2M/yr+40.7%**Launch it**- 75 [**fall candles**](https://flapen.com/research/us/home-kitchen/fall-candles)$620K/yr+155.9%**Worth a look**[**All Home & Kitchen niches **](https://flapen.com/research/us/home-kitchen)